IPROTEQ WIRELESS ALARM SYSTEMSelf-Analysis about the Iproteq wireless alarm system in PhilippineStrengthCompare with other wireless system, Iproteq is stronger in the wireless transmission signal. Uniquefunction can support IPhone Apps, Android apps. Support GSM / GPRS and PSTN .WeaknessPrice compare with other system from China, our Price are more expensive.OpportunityWireless alarm in Philippine still in the market introduction stage, thus the opportunity is better thanthe wired system.Product position to premier market. Target customer –Medium- High End CustomerThreadCompetition is striving although the market is new; visonic, optex and other competitor alreadyenter to the market.
•Medium- High End Market•Target Customer residential and small business onlyProductPositioning•Torelated to zero Margin for the introduction stage•Maintain 20%-30 GM vary in geographicallyPrice•Conjunction promotion together with IP CCTV solution•Encourage buyer after Installed IP CCTV with discountedprice to install Iproteq wireless alarm.•Small seminar organise in 17 branch of Retail Shop indifferent Phillippine area.Promotion•ROVER has 3 channel of Sales•Project•Direct Sales Channel -•Indirect Sales ChannelSalesChannel•17 Retail Shop Nation Wide in Philippine , with 50 Sales Staffstation in Different of Location .Direct SalesChannel•Dealer in Nation Wide active dealer 60.•Home Depot Francise counter•ACE Hardware•True Value StoreIndirect SalesChannel