Upcoming SlideShare
Loading in...5







Total Views
Views on SlideShare
Embed Views



3 Embeds 17 8 5 4


Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment
  • How many of you can relate to this picture? I know I can. Login, check out health connect, inbox with secure messages, lotus notes, schedule’s full with all these patients to see, consultants to call or if you are the specialistEverybody is busyweb applications that facilitate interactive information sharing, interoperability, user-centered design[1] and collaboration on the World Wide Web aka Medicine 2.0 Or Web 2.0 in Medicinecan save you time by helping you get exactly the information you are interested in, risks of having an online presence as a doctor, and why you should still use it At the end of this talk, you’ll have a set of tools that hopefully can prevent you from ending up like this guy
  • Medicine 2.o is basically web 2.0 and medicine So what’s web 2.0Hint it’s The Matrix
  • Chloe o’ brien fox tv show 24Collection of (mostly) free web servicesYou can’t buy Web 2.0 at the store but you can use it today, in fact you’ve probably already have been using it Who are you to talk to me about Web 2.0 and websites? I don’t have any formal website or information technology training. I picked this up on my own, tried to integrate this into our residency website and so if I can do it, you can too. Disclaimer – not being paid by and have no affiliations with any organizations in social media like twitter and facebookLet me show how you can use web 2.0 and want to use them
  • History about the web
  • As of Early 2000s, this is a map of online communities, geographic areas represents estimated size of membership xangaFriendsterMyspaceyoutube

Medicine20 Medicine20 Presentation Transcript

  • Medicine 2.0
    Doctors and their online presence
    Author: Eileen Gaspar, MD
    Resident, Kaiser Oakland Medical Center
    December 2009
  • What is Medicine 2.0?
  • The main concept of web 2.0 is that you don’t need IT training
  • Web 1.0 – ”The Static Web”
  • Web 1.0 users follow links to content
  • Web 1.0 – ”The Static Web”
  • What is Web 2.0?
  • Web 2.0 users comment, edit and create content
  • 45 million users in 1996
  • 250,000 sites
  • 80,000,000 sites
  • 1,000,000,000 +
  • Web 1.0 Web 2.0
  • Medicine 2.0 = Medicine + Web 2.0
  • “Use of a specific set of web tools (blogs, podcasts, etc)
  • by actors in health care including doctors, patients, and scientists
  • using principles of open source and generation of content by users, and the power of networks
  • to personalize health care, collaborate, and promote health education.”
  • Does it do something useful?
  • What are those things you hate about the web?
  • …and attitude
  • The tools
  • RSSPodcastWrite/CollaborateBlog
  • RSS
  • What is RSS?
    RSS = Really Simple Syndication
    A hybrid between a personal assistant and your “inbox for the web”
  • Search PubMed
  • Click on RSS symbol
  • Click on: XML
  • Determine Settings & Click: Subscribe NOW
  • Click on Google Reader
  • Start reading…
  • Persistent Search
    Set up a search query
    Get updated any time something new is published about your search term
  • Podcast
  • Podcast = portable broadcast (audio file)
    iPod file
    It’s portable, you can take it with you whenever you go
  • Top 5 Podcasts
    ACC Conversations with Experts
    Johns Hopkins Medicine
    JAMA Audio Commentary
    NEJM This Week
  • How to listen to podcasts?
    Portable audio
    P C
    Pod iPod/iTunes
  • Videocast
    Health Edge by the Cleveland Clinic
  • Collaboration
  • Write / Collaborate online
  • Collaboration
  • Blog
  • What is a blog?
    Web log
  • Clinical Cases and Images
    A website based on blog platform
    It is NOT a blog
    This is a small example of Web 2.0
  • Blogosphere
    Collection of blogs on the Internet is called blogosphere and is doubling in size every 5 months
    A new blog is created every second
  • Using Blogging Software to Create a "Regular" Website
    You don’t have to be a blogger to use blogging software
    You can create a regular website (NOT a blog) for free, host it for free and even make money off of it with Google AdSense
  • Social MEdia
  • Umbrella term used to describe media which are formed mainly by the public as a group, in a social way, rather than media produced by journalists, editors and media conglomerates
  • It’s also a fancy way to describe zillions of conversations people are having online 24/7
  • Information mulch aggregation
    Water – Rain
    News, RSS, FF, Life
    Social Network Flower
    Organic Content
    Information Mulch
  • Guess where I'm at?
  • @singleguycooksThx for the tip-
    free ice cream @ Fenton's for 115th bday
  • Wtf is happening to the Bay Bridge? Looks like part of it fell off and hit some cars. Blocking 2 lanes wowow
  • Twitter for questions
  • What sparks a tweet?
  • How Are Hospitals Using Social Media?
    Customer ServiceAnother contact point for our customers
    Community OutreachThe people in our physical community are on these sites
    EducationA natural extension of our efforts to reach & teach
    RecruitmentLinkedIn, Facebook and other tools are used to recruit Clinical and Administrative staff
  • Current Hospitals with Social Media Accounts
  • Rapid Growth – YouTube & Twitter
    Number of Hospital Accounts by Month
  • Community Outreach – Sutter Medical Center
    Sutter Eden Medical
    Engages the local community about hospital building plans with this blog and a Twitter feed.
  • Real-time Education - Aurora Health Care
    Bilateral knee replacement surgery
    In the first wave of Live OR Twitter events
    Advance marketing built viewership from 900 to 2,000 followers in one week
    Local / National press coverage
    “Had this done about 2 years ago but I know I will learn more today being awake”
    “I heard about this on GMA this morning and got excited”
  • We are closing—tumor is out and patient can speak fluently @HenryFordNews
  • Crisis Communications – Scott and White
  • Our ER is currently not accessible to the public, however, ALL other S&W operations/facilities remain open
  • People local to Fort Hood can call
    254-724-4376 to reach @SWHealthcare about blood needs
  • Page 121
    Education / Outreach – Centers for Disease Control
    H1N1 Preparation
    • Targeting Young Adults
    • Social Media “Kits” – Badges, embedded widgets, content syndication
    • Coordinating with independent bloggers
    • Multiple Twitter feeds with over 800,000 followers
    • Podcasts, RSS feeds, email lists, text messaging alerts
  • What happens in Vegas…
  • What happens in Vegas, stays on
  • What happens in Vegas, stays on
  • What’s stays in Vegas, stays on
  • The intersection of online social networking with medical professionalism.
  • Online posting of unprofessional content by medical students.
  • How about HIPAA and patient cases?
    There are 18 identifiers that must not be present in the case description
  • How not to blog and get fired?
    Always check with your boss
    Comply with the institutional blogging guidelines (if available)
    Your patients may be blogging about you
    Do not blog about them in any HIPAA-identifiable way
  • Web 2.0 Services I Use
    Google Docs & Spreadsheets
    Google Calendar
  • Why should I care about medicine2.0?
  • Credits and Acknowledgements
    VesDimov “Web 2.0 and Medicine”
    BertalanMesko “Practicing Medicine in the Web 2.0 Era”
    Jacqueline Limpens “Introduction Medicine 2.0”
    Jacquelyn Cyr “What the F**K is Social Media: One Year Later”
    Jason Bhan “Social Media: Patients And Providers”
    Dean Guistini “Social Media For LIBR500”
    Cameron Neylong “The Web as a Tool Rather than a Threat”
    Ed Bennett “Hospitals & Social Media”
    Mike Cadogan “The Blogging Ecoystem”
  • Credits and Acknowledgements
    Lemley, T. “Web 2.0 Tools in Medical and Nursing School Curricula” J Med Libr Assoc 2009 January 97 (1): 50-52
    Jain, SH. “Practicing Medicine in the Age of Facebook .” NEJM 2009 Aug 13; 361 (7) :649-651
    Chen, Pauline. “Medicine in the Age of Twitter.” New York Times. 2009 June 11
    Grossman, Lev. “Time's Person of the Year: You.” TIME 2006 Dec 13
    Eysenbach, G. “Medicine 2.0: Social Networking, Collaboration, Participation, Apomediation, and Openness .” J Med Internet Res. 2008 Jul–Sep; 10(3): e22.
    Hughes, B. “Junior physician's use of Web 2.0 for information seeking and medical education: a qualitative study.” Int J Med Inform. 2009 Oct;78(10):645-55
    Chretien, K. “Online Posting of Unprofessional Content by Medical Students” JAMA. 2009;302(12):1309-1315.
    Thompson, LA. “The Intersection of Online Social Networking with Medical Professionalism.” J Gen Intern Med. 2008 Jul;23(7):954-7.
  • Credits and Acknowledgements
    Clinical Cases and Images
    Science Roll
    Life in the Fast Lane
    33 charts
    Stock Exchange photos