“ Ten years ago I started a company called Duchy Originals. I wanted to demonstrate that it was possible to produce food of the highest quality, working in harmony with the environment and nature, using the best ingredients and adding value through expert production.
I also wanted to engender increasing funds for my Charitable Foundation, which receives all of the profits through which I can then support an increasing number of worthwhile projects.”
HRH The Prince of Wales commenting on the establishment of Duchy Originals in 2002
"Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs. It contains within it two key concepts: the concept of needs , in particular the essential needs of the world's poor, to which overriding priority should be given; and the idea of limitations imposed by the state of technology and social organization on the environment's ability to meet present and future needs.“
The 4e diamond approach Catalyses Sustainable Action Provide the producer an understanding of the concept of SD Identify their quick wins to start their sustainable programmes. Provide links to sustainability information and relevant website sites. Enable Develop producer networks. Engage Visit regularly. Provide newsletters. Identify current sustainable actions. Encourage Show cost benefits of sustainability. Exemplify Duchy Originals to lead by example.