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180 Degrees East, SmartDevCon 2013, Katowice, Poland
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180 Degrees East, SmartDevCon 2013, Katowice, Poland

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180 Degrees East - Insights into the Mobile Web in Asia, with a closer look on the market in Hong Kong and China, its infrastructure, different devices, OS fragmentation and what it means for......

180 Degrees East - Insights into the Mobile Web in Asia, with a closer look on the market in Hong Kong and China, its infrastructure, different devices, OS fragmentation and what it means for Responsive Web Design, App Development as well as Performance & GeoPerformance.

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  • 1. Holger Bartel @foobartel SmartDevCon, Katowice, Poland, 12.09.2013 The Mobile Web in Asia
  • 2. Open Device Lab HK ★ The Hong Kong Open Device Lab is a community effort to improve the quality and user experience of the web ★ Visit: opendevicelab.hk ★ Find out more: opendevicelab.com
  • 3. Ubiquity
  • 4. ?? ? ?
  • 5. Responsive Web Design Ubiquity User Experience Performance Geolocation Load Times Culture Behaviour Language Websites App Design Research Web Services Mobile Smart Phone Tablet Desktop
  • 6. Differences
  • 7. Assumptions
  • 8. Back to Homepage
  • 9. Perfect Solutions Don’t Exist
  • 10. ?Questioning The Status Quo Who are we designing for?
  • 11. What You Know What Users Know !=
  • 12. http://commons.wikimedia.org/wiki/File:AngusYoung.JPG
  • 13. Your Infrastructure Their Infrastructure !=
  • 14. The Mobile Landscape
  • 15. Global mobile broadband subscriptions outnumber fixed broadband subscriptions 2:1http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/b#mobilebroadbandcountries
  • 16. 1.1 billion active mobile- broadband subscriptions of global population 16% http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/b#mobilebroadbandcountries
  • 17. Active mobile broadband subscriptions 2011 Asia Pacific 422m 31st China Internet Development Statistical Report 2012
  • 18. 275% growth of mobile web traffic in Asia 2010 - 2013 http://www.statcounter.com
  • 19. Mobile Subscribers in China 1.13b h p://mobithinking.com/blog/china-top-mobile-market
  • 20. Internet Users in China 564m 31st China Internet Development Statistical Report 2012
  • 21. Access the Web via Mobile ~70% h p://mobithinking.com/blog/china-top-mobile-market
  • 22. http://www.itu.int/ITU-D/ict/statistics/explorer/index.html
  • 23. Enter Device Heaven
  • 24. Xiaomi
  • 25. @foobartel
  • 26. @foobartel
  • 27. @foobartel
  • 28. @foobartel
  • 29. @foobartel
  • 30. The Many Many Different Flavours
  • 31. @foobartel
  • 32. @foobartel
  • 33. @foobartel
  • 34. @foobartel
  • 35. @foobartel
  • 36. @foobartel
  • 37. Mobile Browsers UC Browser Safari Android Nokia Opera QQ Browser IE Mobile Chrome
  • 38. Tool of Choice? ;-)
  • 39. Hong Kong: 3G, 4G & Unlimited Data
  • 40. Hong Kong Device Penetration 223%with 50% being 3G/4G subscribers
  • 41. @foobartel
  • 42. China: 2G, 3G
  • 43. China: 2G, 3G, 4G on its way
  • 44. Access the Web via Mobile ~405m
  • 45. Shanghai 4G Trial w/ 5000 Users
  • 46. 3G Mobile Subscriptions in China ~15%
  • 47. 3G Mobile Subscriptions in the US ~80% Comparison:
  • 48. 3G Mobile Subscriptions in other developing countries <15%
  • 49. http://www.flickr.com/photos/mtshaw/5647666247/in/photostream/
  • 50. Every web user should be able to access any content with any device on the internet. “ – Who?
  • 51. Performance Design =
  • 52. Location, Location.
  • 53. Geolocation Performance +
  • 54. May I Present…
  • 55. GeoPerformance
  • 56. GeoPerformance is the aim to optimize web performance to work well and independent of location to provide the best user experience possible.
  • 57. States of GeoPerformance
  • 58. Local
  • 59. Local Global
  • 60. Local Global Truly Global
  • 61. – Jeremy Keith Responsive design is not about mobile. It's not about tablets. It's not about desktops. It's about The Web. “
  • 62. One Web…
  • 63. Heavy Weight WebHeavy Weight Web h p://www.flickr.com/photos/jeffrz/6012587117/sizes/l/in/photostream/
  • 64. Just Because We Can…
  • 65. Global mobile data traffic will increase 13-fold between 2012 and 2017.
  • 66. Making The Same Mistakes
  • 67. Cars? http://commons.wikimedia.org/wiki/File:Benz-velo.jpg
  • 68. http://www.flickr.com/photos/nairoozdotcom/3161725377/
  • 69. http://www.flickr.com/photos/randychiu/3503570256/sizes/o/
  • 70. ?What’s Your Mobile Content Now?
  • 71. Language Culture
  • 72. h p://www.flickr.com/photos/nathaninsandiego/4027943348/ The Early Bird…The Early Bird…
  • 73. Haan Sin, Sei Sin 行先死先
  • 74. Haan Sin, Sei Sin Walk First, Die First
  • 75. @foobartel
  • 76. Small Mistakes Big Differences Small Differences Big Mistakes Treat Idioms, Ideas and Ideals with Caution
  • 77. Pepsi in China translated their slogan: “Pepsi Brings You Back to Life.” The slogan in Chinese literally means: “Pepsi Brings Your Ancestors Back from the Grave.”
  • 78. Localization Advantage
  • 79. Proportion of Revenue Russia 1. English 2. Russian Japan 1. Japanese 2. English Korea 1. Korean 2. English China 1. Chinese 2. English Australia 1. English 2. German Germany 1. English 2. German UK 1. English 2. German France 1. English 2. French Italy 1. English 2. Italian Canada 1. English 2. German United States 1. English 2. German Brazil 1. English 2. Spanish http://www.distimo.com/publications
  • 80. Adding Native Language The Impact of
  • 81. Increase in Download Volume 128%
  • 82. Increase in Revenue 26%
  • 83. iPhone iPad !=
  • 84. Use Localization to Your Advantage
  • 85. Even A Small Market Share Can Mean Several Million Users in Asia
  • 86. Stay Open-Minded
  • 87. Understanding can be frustrating and hard to accept
  • 88. Overcome technical as well as cultural barriers.
  • 89. Ponder Your WTF Moments
  • 90. Embrace The Difference.
  • 91. And Now Do Awesome Stuff.
  • 92. Thank You. @foobartel