IMAN

653 views

Published on

International Management Assignment One Case Study Ryanair

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
653
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

IMAN

  1. 1. International Management Case Study - Ryanair Indra Beurskens Ida Soesanti Sally Meng Yvonne Wang Sunil Suren Zhen Zhang
  2. 2. Case Question 1.1 <ul><ul><li>What functions is Ryanair performing? </li></ul></ul><ul><ul><li>Simple fleet </li></ul></ul><ul><ul><li>Secondary Airports </li></ul></ul><ul><ul><li>Excellent turnaround time </li></ul></ul><ul><ul><li>Simplified operations </li></ul></ul><ul><ul><li>Efficiency of cabin staff </li></ul></ul>
  3. 3. Case Question 1.1 <ul><li>2. What did ‘management’ contribute to the growth of the airline? </li></ul><ul><ul><li>The Gulf War in 1990 </li></ul></ul><ul><ul><li>Cut down on the frills to save costs </li></ul></ul><ul><ul><li>Services were no longer available for free </li></ul></ul><ul><ul><li>Ryanair turned into a budget-airline </li></ul></ul>
  4. 4. Case Question 1.1 <ul><li>3. Give examples of three points at which managers changed what the organization does and how it works. </li></ul><ul><ul><li>New flight routes </li></ul></ul><ul><ul><li>Online booking system </li></ul></ul><ul><ul><li>Deal with Boeing </li></ul></ul>
  5. 5. Case Question 1.2 <ul><li>1. Which of Mintzberg’s management roles can you identify being exercised in the latest stage of the Ryanair case? </li></ul><ul><ul><li>Monitor </li></ul></ul><ul><ul><li>Entrepreneur </li></ul></ul><ul><ul><li>Resource allocator </li></ul></ul><ul><ul><li>Negotiator </li></ul></ul>
  6. 6. Case Question 1.2 <ul><li>2. Decide which two of the roles are likely to be the most critical in the next stage of the company’s development, and explain why. </li></ul><ul><ul><li>Entrepreneur </li></ul></ul><ul><ul><li>Negotiator </li></ul></ul>- collect, plan and execute - attract and convince
  7. 7. Case Question 1.3 <ul><li>1. Which aspects of the external general environment have affected the company? </li></ul><ul><ul><li>Airport operators </li></ul></ul><ul><ul><li>Aviation authorities </li></ul></ul><ul><ul><li>Airport authorities </li></ul></ul><ul><ul><li>EU Commission </li></ul></ul>
  8. 8. Case Question 1.3 <ul><li>2. How has the company affected these environments? </li></ul><ul><ul><li>Simple budget-oriented approach </li></ul></ul><ul><ul><li>People can travel more often </li></ul></ul><ul><ul><li>Travel abroad at lower rates </li></ul></ul>
  9. 9. <ul><li>Questions ? </li></ul>

×