Storytelling the 7 key principles + 1

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The seven key principles of storytelling. What does happen a good story

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Storytelling the 7 key principles + 1

  1. 1. © www.andreafontana.org STORYTELLING The 7 key principles + 1 Andrea Fontana @storyfactor
  2. 2. © www.andreafontana.org 1. Feel A narrative penetrates into the life stories of its readers and determine new paths. Makes it sensitive
  3. 3. Today, a Story is trasmedia: in and out of multiple channels of communication. © www.andreafontana.org 2. Multiplicity
  4. 4. 3. World-bildung © www.andreafontana.org A story always generates a world. The media product is a space that sometimes enters into a relationship with daily life.
  5. 5. 4. Fictional Realism © www.andreafontana.org A story becomes part of the real world and are extracted from the story lines of development of our identity.
  6. 6. 5. Seriality © www.andreafontana.org The stories open, close and reopen. Not only the pieces of the story are dispersed over different segments within the same medium but are spread in different media.
  7. 7. 6. Individuality © www.andreafontana.org The narratives (political, organizational, consumables) are more subjective. They rely on the point of view of a character / author of the story. This generates greater identification.
  8. 8. 7. Performativity © www.andreafontana.org A narrative generates a performance activation in terms of culture, Is an access point is existential: gives the community something to do (a meaning to follow).
  9. 9. + 1… © www.andreafontana.org The important story to tell is not our ... but that of the other
  10. 10. To learn more… © www.andreafontana.org For now, only in Italian…
  11. 11. © www.andreafontana.org Thanks "Only those who risk going too far, will ever know how far they can go” | T. S. Eliot Website | www.andreafontana.org Mail | andrea.fontana@storyfactory.it

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