Your SlideShare is downloading. ×
0
Alternate Reality Games
Alternate Reality Games
Alternate Reality Games
Alternate Reality Games
Alternate Reality Games
Alternate Reality Games
Alternate Reality Games
Alternate Reality Games
Alternate Reality Games
Alternate Reality Games
Alternate Reality Games
Alternate Reality Games
Alternate Reality Games
Alternate Reality Games
Alternate Reality Games
Alternate Reality Games
Alternate Reality Games
Alternate Reality Games
Alternate Reality Games
Alternate Reality Games
Alternate Reality Games
Alternate Reality Games
Alternate Reality Games
Alternate Reality Games
Alternate Reality Games
Alternate Reality Games
Alternate Reality Games
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Alternate Reality Games

756

Published on

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
756
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
34
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Transcript

    • 1. ALTERNATE REALITY GAMES and why you should care
    • 2. A Story <ul><li>Margaret’s Honey website gets “hacked” </li></ul><ul><li>Interested visitors talk to Dana, the webmaster, about what’s going on </li></ul><ul><li>Visitors find garbled “mayday” messages, fragments of a story in embedded code and corrupted images </li></ul><ul><li>Ongoing blog/email contact with Dana, mysterious artificial intelligences deepen mystery </li></ul>
    • 3. A Story, Cont.
    • 4. A Story, Cont. <ul><li>Players come across puzzles hidden in the site, leading to more messages </li></ul><ul><li>Players are lead to payphones across US </li></ul><ul><li>Over 12 weeks thousands of players congregate at phones to hear story fragments, talk to an AI, and perform missions </li></ul>
    • 5. What’s in a name? <ul><li>alternate reality? no </li></ul><ul><li>games? no </li></ul><ul><li>actually, sort of </li></ul>
    • 6. Pervasive Gaming (in a nutshell) <ul><li>(Social) Play </li></ul><ul><li>Narrative </li></ul><ul><li>Technology </li></ul><ul><li>Cross Media & Common Modalities </li></ul>
    • 7. Pervasive Gaming (in pictures) cyberspace in-between meatspace also:
    • 8. Interesting Numbers <ul><li>Tie-Ins / Marketing </li></ul><ul><ul><li>Art of the Heist: 45mil impressions </li></ul></ul><ul><ul><li>The Beast: 1mil players </li></ul></ul><ul><ul><li>I Love Bees: 2mil players </li></ul></ul><ul><li>Independent </li></ul><ul><ul><li>Chasing the Wish: 3k players </li></ul></ul><ul><ul><li>MetaCortechs: 12k players </li></ul></ul><ul><ul><li>Perplex City: 40k players </li></ul></ul>
    • 9. The Technology (in a nutshell) <ul><li>Web (2.0 and otherwise) </li></ul><ul><ul><li>Blogs, Flickr, Youtube, Twitter, Forums, Websites, etc. </li></ul></ul><ul><li>Email, IM, IRC </li></ul><ul><li>Mobile </li></ul><ul><ul><li>SMS, Location/Context-Sensing </li></ul></ul><ul><li>Telephony </li></ul><ul><ul><li>Phones, Asterisk </li></ul></ul><ul><li>? </li></ul>
    • 10. Play traditional MMO
    • 11. Pervasive Play <ul><li>Low barrier </li></ul><ul><li>Constructive </li></ul><ul><li>Dynamic </li></ul><ul><li>Flexible </li></ul><ul><li>Scalable Community </li></ul>
    • 12. Narrative
    • 13. Pervasive Narrative <ul><li>Immersive </li></ul><ul><li>Dynamic </li></ul><ul><li>Flexible </li></ul>
    • 14. All Together Now <ul><li>Actors inhabit same space as player collaboration </li></ul>
    • 15. The Technology (in pictures)
    • 16. The Technology (in pictures)
    • 17. Why is this so cool? <ul><li>Immersive! </li></ul><ul><li>Novel </li></ul><ul><li>Meatspace is fun </li></ul><ul><li>Dynamic - constant improvement </li></ul><ul><li>Flexible - constant surprise </li></ul><ul><li>Agile development </li></ul>
    • 18. Why is this so powerful? <ul><li>Collective intelligence </li></ul><ul><li>Collective empowerment </li></ul><ul><li>Reality <--> Game </li></ul><ul><li>“ To make people believe is to make them act” </li></ul>
    • 19. TorGame (long-lasting meatspace)
    • 20. TorGame (long-lasting meatspace)
    • 21. TorGame (long-lasting meatspace)
    • 22. TorGame (long-lasting meatspace)
    • 23. World Without Oil (preparing for the future by having fun)
    • 24. World Without Oil (preparing for the future by having fun)
    • 25. World Without Oil (preparing for the future by having fun)
    • 26. World Without Oil (preparing for the future by having fun)
    • 27. The Future <ul><li>The future of entertainment? </li></ul><ul><li>Integration with traditional entertainment media </li></ul><ul><li>Integration of more recent technology </li></ul><ul><li>Problem solving </li></ul><ul><li>Greater emphasis on social networks </li></ul>

    ×