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Social Enterprise  - Nuove tecnologie e Modelli di fruizione: Flessibilità e Time to Market
Social Enterprise  - Nuove tecnologie e Modelli di fruizione: Flessibilità e Time to Market
Social Enterprise  - Nuove tecnologie e Modelli di fruizione: Flessibilità e Time to Market
Social Enterprise  - Nuove tecnologie e Modelli di fruizione: Flessibilità e Time to Market
Social Enterprise  - Nuove tecnologie e Modelli di fruizione: Flessibilità e Time to Market
Social Enterprise  - Nuove tecnologie e Modelli di fruizione: Flessibilità e Time to Market
Social Enterprise  - Nuove tecnologie e Modelli di fruizione: Flessibilità e Time to Market
Social Enterprise  - Nuove tecnologie e Modelli di fruizione: Flessibilità e Time to Market
Social Enterprise  - Nuove tecnologie e Modelli di fruizione: Flessibilità e Time to Market
Social Enterprise  - Nuove tecnologie e Modelli di fruizione: Flessibilità e Time to Market
Social Enterprise  - Nuove tecnologie e Modelli di fruizione: Flessibilità e Time to Market
Social Enterprise  - Nuove tecnologie e Modelli di fruizione: Flessibilità e Time to Market
Social Enterprise  - Nuove tecnologie e Modelli di fruizione: Flessibilità e Time to Market
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Social Enterprise - Nuove tecnologie e Modelli di fruizione: Flessibilità e Time to Market

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Intervento di Tiziana Rapallini (CEO 4Cust Reply) al Workshop: Crescita e nuove sfide di mercato: 'Social Enterprise' come modello di successo per l'impresa competitiva del 18 ottobre 2012

Intervento di Tiziana Rapallini (CEO 4Cust Reply) al Workshop: Crescita e nuove sfide di mercato: 'Social Enterprise' come modello di successo per l'impresa competitiva del 18 ottobre 2012

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  • 1. Social EnterpriseNuove tecnologie e Modelli di fruizione: Flessibilità e Time to Market Tiziana Rapallini - CEO 4Cust Reply
  • 2. The new attitudes 6,93 billion Population 61 million 2,27 billion Internet Users 35,8 million 32,7% Penetration(%) 58,7% www.internetworldstats.com © The popularity of social networks 1 billion 21,8 million 500 million 2 million 175 million 2,8 million Wikipedia ®2
  • 3. The new attitudes of users Data & file sharing Business application Social  messaging Today we talk about a new mobile worker “always‐on” which agree  with a full integration of private life and work.  ‐Global Mobile Workforce report 2012,iPass Social Network Enterprise network Enterprise application Integrate work  with private life Bring Your Own Device3
  • 4. The new habits4
  • 5. The Ongoing Trasformation Towards Social Business Models • Pervasive Social  Interactions • Value in Relationships Key Disruptive • Continuous Business  Elements Changes Traditional Business  • Industry Trasformation &  • Two‐Way Markets Structure‐based Consumerization of IT / BYOD • Extended & Expanded Operating Model Market Discontinuity • Non‐Social Interactions Social Computing information sharing • Value in Transactions Networked globalism • Business Stability New Business models Social Business &  • Well‐Defined Community power structures Knowledge‐based Operating Model Industries • One‐Way Markets • Delimited information  areas5
  • 6. The Opportunity Map • Cultural Changes • Driving Efficiency through • Business Remodeling better Collaborative  approach Solutions ‐ USB Hub • Improving Productivity and Knowledge Sharing Evolution Effectiveness Time to Market Trasformation Extend • Leveraging and Fostering • Promote the Co‐ Innovation within the Value Creation of Value within Chain: the Organization and  ‐ Employee Communities Externally ‐ Enlarged &  Open Partnership ‐ Crowdsourcing6
  • 7. The Ecosystem of Social Business & The Social Value Chain Customers Social Enterprise Management Internal Social Business • Social CRM; • Internal Social Networks• Partners & Suppliers Mgmt & integration; • Customer communities & Self-Service. • New generation Enterprise Content• Partners & Suppliers communities. • Brand reputation & Customer insights; Management (ECM) 7
  • 8. The Technology perspective of the Change Today’s Company Needs Time to Rapid Ma rket Evolution Market imize ROI Monitoring & MaxHow? In novationCloud Why? • Powerful and Adaptive Paradigm toParadigm enable An effective answer to the Companies Needs8 • Less focus on the Infrastructure
  • 9. Reasons to shift to the Cloud … looking to the Application side Affordable Reliable Centralized Scalable Performance Productivity Greener Versionless Agile Innovative Ubiquity Flexibility Sustainability9 Time-to-market Accountability9
  • 10. Ride the Transformation SaaS PaaS + Cloud IaaS =10
  • 11. 11
  • 12. Salesforce.com: Partners - Customers and Employees network Social Customer Profile Collaborate Product & PartnersConnect & Listen & Sell Analyze Social Enterprise Social Marketing Service & Customer SocialEmployee Engage Automate Social Networks & Extend & Product SocialNetworks Networks12
  • 13. Salesforce.com: The Social Enterprise DeliveredEmployee & Partners Customer Social Social Networks Networks13

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