Intranet Pattern Languages
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Intranet Pattern Languages

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Pattern Languages are spoken by every screen we view, everything we see out our windows. There are new patterns to learn with regard to social software. Becoming aware of these new patterns is ...

Pattern Languages are spoken by every screen we view, everything we see out our windows. There are new patterns to learn with regard to social software. Becoming aware of these new patterns is important.

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Intranet Pattern Languages Intranet Pattern Languages Presentation Transcript

  • pattern languages getting fluent in social software
  • pattern languages Promenades Playgrounds Common areas Private spaces Boundaries Pathways Neighborhoods Housing Shopping Industrial
  • pattern languages Front lawn Front porch Entryway Kitchen Living room Family room Bedrooms Home office Basement
  • intimacy gradients: intranet Revenue Generation Sales Corporate Communications Technology & Innovation Customer Connection Innovation Sensory Analytical Flavor University Customer Portals Sales Admin Branding Sales Team
  • monologue: web 1.0 sender message receiver
  • dialogue: web 2.0 participant conversation participant
  • transition requires will
    • The younger generation will lead, who already communicate with Web 2.0 tools and want more than email to get the job done.
    • Evolve to web 2.0 using your value chain. Begin with employees, then move to partners and customers.
    • Roll-out of web 2.0 in B2B requires ample socialization. Practice evangelism and send constant reminders to change behavior and encourage adoption.
    • Web 2.0 requires a new mindset – an open mindset – don’t be afraid to give users more control of the brand, but exercise diligent brand stewardship along the way.
  • transition requires skill
    • Train, train, and train again. Cloud computing can be an easy way to launch and scale services and strategic initiatives, but spend a fair amount of time teaching those within and outside your organization on how to use the technology.
    • Never deploy social media for the sake of deploying social media. Develop a strategic rationale that supports business, user and brand objectives.
    • Web 2.0 lives outside the confines of FONA.com. Engage with our industry. Engage the FONA brand where we already like to go, like LinkedIn, Industry blogs and news aggregation sites, Facebook, MySpace, etc. Drive push/pull brand dynamics.
  • old school, centralized command and control leader team member team member team member team member
    • information
    • expertise
    • decisions
  • consultative decision making leader team member team member team member team member
  • group consultative leader team member team member team member team member         
  • communication patterns
    • wiki (private/public)
    • Facebook, LinkedIn
    • forum
    • conference call
    • chat room
    many-to-many
    • email (private)
    • blog (public)
    • twitter, YouTube, Flickr
    • website
    • conference call
    • video stream
    • speaker/ audience
    one-to-many
    • email
    • voicemail
    • snail mail
    • phone
    • IM, video chat
    • face-to-face
    one-to-one asynchronous synchronous (live)
  • social content authoring
    • Blogs
    • Usually by individual authors
    • Group or team blogs also powerful
    • Content is cumulative (individual posts and responses to them accumulate over time)
    • Wikis
    • Enable group authorship
    • Content is iterative (people can undo and redo each other’s work)
  • blog patterns NEWS Text link text Text link text Text link text Text link text BLOG Text link text Text link text Text link text Text link text BLOG Text link text Text link text Text link text Text link text NEWS Text link text Text link text Text link text Text link text Post Title Article text text link , text quote, text, text, link , text link , text. Rate:  Comment(s): 3 Bookmark this: Delicious, Digg Tag, tag, tag 3/01/2009 Post Title Article text, text link , text text text, text, link quote, link , text. Rate:  Comment(s): 3 Bookmark this: Delicious, Digg Tag, tag, tag 2/25/2009 Post Title Article text, text, link , quote, text, text, text, link , text, link , text. Rate:  Comment(s): 3 Bookmark this: Delicious, Digg Tag, tag, tag 2/19/2009 Website Website BLOG Text link text Text link text Text link text Text link text BLOG Text link text Text link text Text link text Text link text
  • micro-blogs 140 Characters: life feed, life stream, activity stream, mini-journal Facebook is our real social graph , real family, friends, college mates co-workers, teachers, colleagues, fellow church mates, fellow parents, friends suggested or referred by real friends. Twitter is your public social graph. Everything is open, anyone can follow you and there is lot of chatter anytime you tune in. Asymmetrical following and being followed. @name, #topic,
  • once upon a time Can anybody hear me?
  • email collaboration send receive save view send edit send receive save view send edit
    • Email storage
    • Email clutter
    • Email multiple threads
    • File storage
    • File clutter
    • File versioning mess
    If you send an e-mail containing a 1MB attachment to 5 people, it can actually turn into 24MB+ of storage needs for our enterprise.  
  • email: private channel
  • strong ties you 1st 1st 1st 1st 1st 1st 1st 1st 1st 1st 1st 1st 1st 1st 1st
  • strong + weak ties you 1st 1st 1st 1st 1st 1st 1st 1st 1st 1st 1st 1st 1st 1st 1st 2nd 2nd 2nd 2nd 2nd 2nd 2nd 2nd 2nd 2nd 2nd 2nd 2nd 2nd 2nd 2nd 2nd 2nd 2nd 2nd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd
  • private islands of knowledge: strong & weak ties
  • wiki collaboration view edit, save WIKI view view view
    • An easily editable website
    • collection of web pages
    • View, edit, save
    • Version tracking
    • Email as optional support
    edit, save edit, save edit, save Wiki’s in plain english
  • wiki pattern: communication “commons” Grain BUG Space Market Insights Space Conf. BUG Space Customer Service Space Corp Comm Space Corp Services Space Finance Space Rev Gen Space Tech Innov Space Beverage BUG Space HR Space Order Fulfill Space IT Space Sales Service Space Oper-ations Space Product-ion Space Emerging BUG Space Sample Services Space
  • vertical and horizontal knowledge sharing
  • listening and building knowledge bases
    • Use social technologies for research, and to better understand FONA's customers, partners, our markets, and our competitors. Monitoring customers’ conversations with each other will be important.
    News and Information Flow Assign a person or team with listening, filtering, and aggregating content
  • customer portals - embracing
    • Integrating FONA's customers into the way our business works, including using their help to collaborate on products we are creating for them.
    • Service Reviews
    • Project Management T2T
    • Regulatory Documents
    • Flavor Libraries
  • collaboration: innovation, purchasing, partnerships Year 3 Phase 3 Year 2 Phase 2 Year 1 Phase 1
  • collaborative platforms FONApedia 2x4? ARC? BUGs? NAD? IFT? QMM? CRT? HLT?
  • unleashing productivity through social software Your Name And contact info
    • Stay closer to our customers
    • Stay closer to our partners
    • Collaborate seamlessly across and geographies silos
    • Respond more nimbly to competitive and market forces
  • What gets in our way?
    • Too much email, un-discoverable knowledge trapped inside
    • Inaccessible knowledge and content from outside FONA firewall
    • Too hard to find the real experts, expertise
    • No good way to collaborate externally
    • S: Shared drive is a unmanaged dumping ground
    • Too much value hiding on hard drives
    • No internal platform for web-based knowledge
  • web 2.0: millions interacting seamlessly
  • how could this help us internally?
    • ?
    You and your team get to decide
  • pattern glossary
    • synchronous channel: face to face (F2F), via the phone, instant messaging pattern
    • email pattern: creates a private conduit between the sender and receiver(s). Other parties don’t know that the email was sent, and can’t consult its contents.
    • wiki patterns : several people jointly editing a document or group of documents.
    • blog pattern : a person publishing personal opinions and observations on a regular basis
    • social networking pattern: people publishing personal profiles, creating and maintaining their digital social graph, and interacting within their network
    • article pattern: a writer and editor moving an article or story through an approval chain. An event, a press release, a conference session, etc that is created and published
    • forum pattern: a structured discussion about an idea or document
    • web content management pattern : using CMS (Content Management System) software and databases to manage web-based content.
    • document management pattern: people uploading documents and other binary files.
    • Social Media pattern: people uploading images (and image manipulation), videos, music.