Louisville IIBA Social Media Presentation

Social Media and the BA
Ted Hardy, CBAP

What Is It? Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. http://en.wikipedia.org/wiki/Social_media

...But More Succinctly: Any kind of media that is created by consumers and shared through social interaction.

Did You Know? 4.0 Did You Know? 4.0 http://shifthappens.wikispaces.com/versions

How Many Sites? http://www.flickr.com/photos/deciter_interactions/4052969929/

Who Dominates?
Women, by a wide margin.
http://thenextweb.com/files/2009/10/chicksrule_5501.gif

Where are They? http://www.globalwebindex.net/images/Public/global%20Map%20of%20Social%20Web%20Involvement%20-%20Global%20Web%20Index%202009.pdf

Wasting Time
Spain – 5:30:55
Italy – 6:00:07
U.K. – 6:07:54
United States – 6:09:13
Australia – 6:52:28
http://thenextweb.com/au/2010/02/01/spends-time-social-networks-australians/

What Are They Doing? http://www.socialmediaexplorer.com/2010/01/20/apparently-it-was-all-about-the-conversation/

Humorous Interlude http://www.gocomics.com/features/112/feature_items/465043

What’s a ‘Tweet’? http://thenextweb.com/socialmedia/2010/02/22/stats-twitter-users-post-600-tweets/
Text and URLs
140 Characters in length
@UserNames
Broadcast, Mentions and Direct messages

What’s a ‘Tweet’?
2007 = 5,000 Tweets / Day
2008 = 300k Tweets / Day
2009 = 2.5M Tweets / Day
2010 = ?????
http://thenextweb.com/socialmedia/2010/02/22/stats-twitter-users-post-600-tweets/

Quote Interlude
“ Think of Twitter as the canary in the coal mine.” – Morgan Johnston, JetBlue
http://www.flightglobal.com/blogs/runway-girl/2008/08/livetv-eagle-is-out-of-the-can.html

Quote Interlude Lesson http://twitter.com/thatkevinsmith

Quote Interlude Lesson
4 Days of Tweets on the subject.
2 Podcasts for a total time of 2 hours on the subject.
3 blog posts for a total of nearly 6000 words.
1.5 Million Twitter followers
300k Podcast listeners
Untold # of blog readers
http://twitter.com/thatkevinsmith http://silentbobspeaks.com /

Southwest Response?

Imagine If...
Southwest wasn’t already on Twitter?
Southwest didn’t have someone monitoring Twitter after hours?
Southwest had not responded almost instantaneously?
Southwest had not admitted to having a problem (even if it took them 2 days to do so)?
it had been your company?

How a BA Uses Social Media for their Company

Relationship Management
All about the Conversation
Project Team Members
Stakeholders
Damage Control

Project Management http://www.zoho.com/projects/images/mpp.jpg

Project Management http://www.google.com/

Research

Feedback

Mockups & Video

Collaboration

Intimacy Interlude
The Who, What, When, Where and Why of communication is changing because the How has changed.
http://thenextweb.com/2009/09/14/intimacy-in-communication/

How Companies Should View A BA Using Social Media

Policy Statement
Blocking is Failure
Clear Boundaries
Err on the Side of Openness
Not a Security Issue
Employees Will Slip Up
Circle of Trust
http://candidcio.com/2009/08/12/social-media-policy-and-employee-guidance/ http://www.lawyersweekly.ca/images/InternetPolicy.jpg

Employer Encouragement
Employees want to add their own content
Different styles of collaboration
The workplace is already full of real-time, short interactions
http://thenextweb.com/socialmedia/2010/02/23/think-theres-no-room-for-social-media-in-the-workplace-think-again/ http://despair.com/motivation.html

Hierarchy of Digital Distractions http://www.informationisbeautiful.net/visualizations/the-hierarchy-of-digital-distractions/

How a BA Uses Social Media for Themselves

Self Improvement

Community Organizations

Networking
Find new and old contacts
Maintain relationships
Finding New Teammates
Emergency readiness

More Networking
Social Media on Managing your Gen Y Career
Social Resume
Post ‘Ideas’ you’ve had
Join Networks of similarly minded and experienced people

Control Your Own Message http://www.google.com/profiles/fomu65#

Monitoring Your Presence
Google Yourself
Stake out your territory on each media outlet
Work to emphasize the positives and reduce the negatives
http://www.gocomics.com/features/44/feature_items/449453 http://thenextweb.com/eu/2010/02/01/job-careful-facebook/ http://socialnomics.net/2009/12/16/social-media-privacy-oxymoron/

He Said What?
In January 2010, Pope Benedict said that "the larger digital world represents a great resource for humanity" and that priests and other members of the clergy should be part of the conversation so as to not be outdated.
http://arstechnica.com/web/news/2010/01/pope-priests-should-blog-tweet-the-gospel-too.ars

Quick Plugs

Closing

http://www.betterprojects.net	55
http://www.edwardlhardy.info	11
http://www.linkedin.com	2
http://draft.blogger.com	1
http://thoughtsoftheeternalbachelor.blogspot.com	1
http://www.slideshare.net	1

Louisville IIBA Social Media Presentation

by Ted Hardy

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