CULTURES SUMMER SCHOOL 2013
SCHOOL OF BUSINESS
ADMINISTRATION IS MEMBER OF
WHY STUDY IN SWITZERLAND?
FACTS & FIGURES
FOR ENTREPRENEURSHIP & SME
9, 10, 11
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The Institute for Entrepreneurship in Fribourg, (www.entrepreneurshipinstitute.ch) Switzerland
is offering a Business Summer School featuring an intensive program of specialized studies in
international entrepreneurship, together with innovation and technology, in a multicultural envi-
This program focuses on M.A. students from five different countries, (Canada, the USA, Mexico, Bra-
zil, France & Switzerland) who have demonstrated excellent academic achievement. These students
will have the opportunity to study Swiss national companies as well as multinational companies
based in Switzerland. This program provides the knowledge, tools and conceptual frame-work
needed to undertake entrepreneurial activities in an international environment, using a different
management approach in Europe.
One of the main aims of the course is to provide a dynamic model for understanding and foster-
ing visionary thinking and entrepreneurship that will prepare you to act more entrepreneurially.
WHY STUDY IN SWITZERLAND?
According to the European Innovation Union Scoreboard 2012, Switzerland is a leader in this field,
scoring highly in innovation and creativity. In fact it is the overall innovation leader, outperforming
all EU Member States. Its growth performance is also above that of the EU27 and it performs excep-
tionally in terms of its intellectual assets and most economic indicators.
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The summer school is a two-week seminar, taught in English by a multinational team. Students will
have the opportunity to take part in the guest lectures with Swiss undergraduates and to visit na-
tional and multinational companies that are based in Switzerland. They will also gain experience by
exploring the international business environment using a different approach to management that is
seen in other European countries.
This focus on visionary and entrepreneurial thinking will provide participants with the knowledge,
tools and conceptual framework required to undertake any kind of activity, but especially entrepre-
neurial and organizational activities. Participants will learn the characteristics of entrepreneurs and
how entrepreneurial activity systems are designed. They will also learn how to apply and use the
entrepreneurial model of vision in order to understand entrepreneurial behavior in multicultural
environments and use it as a basis for developing their own system of visionary and entrepreneurial
thinking. The course lays the foundation for entrepreneurial activities both inside and outside exist-
ing organizations, which is why visits to national and multinational companies take place during
The second difference is the cosmopolitan mix you will find on this course, from teachers to stu-
At the end of the course, you should be able to act entrepreneurially and to engage in an entrepre-
neurial process. You should be capable of identifying business opportunities, developing a vision,
defining entrepreneurial activity systems, and establishing the support structure needed to trans-
late your ideas into action. Whether or not you become an entrepreneur, the course should stimu-
late your potential entrepreneurial and intrapreneurial behavior.
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• Learn and use a systemic model of visionary thinking to design entrepreneurial activity systems.
• Provide the knowledge, tools and conceptual frame work needed to undertake entrepreneuri-
al activities in an international environment.
• Develop control over implementation of strategic decisions, strategic reviews and adaptation to
• Multicultural environment
• International professors
• Innovation & Entrepreneurship technology
• The world’s most innovative country (INSEAD The business school of the world*)
FACTS & FIGURES
Students who successfully participate in the summer school will be awarded an official certificate of
participation from the Institute of Entrepreneurship / School of Business Administration in Fribourg
Switzerland, along with guaranteed credit at their home university, thanks to bilateral agreements.
Those who successfully complete the course will be awarded 7 European Credit Points.
• This program focuses on M.A. students with excellent academic achievement.
• English Skills, B1 European level are essential.
• Previous knowledge of entrepreneurship is taken into account in your application.
PRICE FOR STUDENTS
Two-week certificate program
This price includes companies visits, documentation, accommodation and visits to tourist attrac-
CLOSING DATE FOR APPLICATIONS
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PARTICIPATION BY M.A. STUDENTS
The participants in the Summer School are M.A. students from different universities, such as Lor-
raine University in France; HEC Montreal in Canada; WPI in the United States; Tecnologico de Mon-
terrey in Mexico and UNINOVE University in Brazil. This group will mix with local Master’s students
in Business Administration.
Participation is strictly limited to summer school students.
Research Paper 20%
Fieldwork Project – Team (with Master students) 20%
Personal Entrepreneurial Model 50%
Attentiveness and contributions 10%
The overall score for passing the course – including all course activities - is 60%.
As part of the Summer Business School, and in order to enhance in a practical way the knowledge
that students acquire in the different courses, we organize visits to different corporations, multina-
tional, international, and national companies.
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The field of
Types of en-
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International Entrepreneurship / http://www.ricobaldegger.ch
Professor of Management and Entrepreneurship at the School of Business Administration
Fribourg, Rico J. Baldegger directs the Entrepreneurship & SME Institute and acts as aca-
demic coordinator of the Master in Entrepreneurship. He graduated from the University of
St Gallen and obtained his doctorate from the University of Fribourg. He is the author of
numerous publications on entrepreneurship, internationalization of SMEs and the reor-
ganization of family businesses. Moreover, he is a serial entrepreneur, as is demonstrated
by the many companies he has created.
LOUIS JACQUES FILION
Visionary and Entrepreneurial Thinking
Louis Jacques Filion is the Rogers-J.A. Professor of Entrepreneurship at HEC MONTREAL,
the Montreal Business School. His specialty area is entrepreneurship. His academic back-
ground includes a B.A. (Classics) from St-Laurent College (University of Montreal) (1966), a
B.A. (Honours) in Political Science from the University of Ottawa (1968), an M.A. in Interna-
tional Studies from the University of Ottawa (1974), an M.B.A. from H.E.C. Montreal (1976)
and a Ph.D. in Entrepreneurship and Systems from the University of Lancaster, Great
Britain (1988). Dr. Filion’s broad professional experience in entrepreneurship and manage-
ment includes the fields of human resources, operations management and marketing. He
has created and managed small businesses. In 2004, he received the Lifetime Achieve-
ment Award from the Canadian Council of Small Business and Entrepreneurship (CCSBE
- CCPME) for his contribution to the field of entrepreneurship. In 2008 he received the
prestigious Entrepreneurship Promotion Emeritus Award in recognition of his career-long
commitment to the promotion of an entrepreneurial culture among young people.
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Innovation & Creativity
Elmar Mock is an engineer in microtechnology at the Higher Technical School of Bienne.
He was, with Jacques Müller, co-inventor of the Swatch watch, under the direction of
Ernst Thomke in the late 1970s, before founding his own engineering and technical con-
sultation company in Biel called “Creaholic” in 1986. For over 20 years, a team of innova-
tors, thinkers, designers, prototype makers and technologists has generated ideas and
worked hard to turn them into successful commercial realities. Creaholic has completed
over 600 projects for dozens of companies, created several spin-offs and generated over
150 patents in various fields.
Mr. Schaufeld’s wealth of experience in entrepreneurship, operations and general man-
agement of technology-based companies ranges from his current role as Professor of
Entrepreneurship at WPI to an assignment as a commercialization consultant at the
Children’s Hospital in Boston. He served as Director of the RI Slater Fund, former President
and CEO of Mass Ventures and has a “hands on” track record in several early stage com-
panies that ranges from functional to board-level advisory roles. He was co-founder of a
venture capital-funded, technology-based company called Phoenix Controls Corporation.
He also founded the Incus Group which is a CEO-level business acquisition and resource
Gregory is co-founder and CEO of Amazee Labs, a Zurich-domiciled web development
company. Before he was swallowed by the web industry, he studied law and worked for
Marketing Professor Dr. Manfred Bruhn at the University of Basel, followed by some years
in management support at Bank Julius Baer. With this background, he knows how to
translate the fiercest business challenges into simple solutions - be it in marketing or web
development. Fun fact: Gregory loves windsurfing, paragliding and trekking, the further
out, the better.
Mr. Schimtt holds the chair of Entrepreneurship at the University of Lorraine. He works
in the field of student entrepreneurial culture development. He developed tools and
methods such as IDéO in order to evaluate the potential of business opportunities. He
has also written several articles and published books about entrepreneurship. His lat-
est book deals with the notion of value of products and services in SMEs.
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FOR ENTREPRENEURSHIP & SME
Edmilson Lima (Dr) is associate professor in the Master’s and Doctoral Program in Admin-
istration and also professor in the Professional Master’s Program in Sports Management at
Universidade Nove de Julho - UNINOVE in São Paulo, Brazil. He is founder and coordinator
of the Grupo APOE (Research Group on Administration of Small Organizations and Entre-
preneurship) at UNINOVE and a researcher member of the Rogers - J.A. Bombardier Chair
of Entrepreneurship, at HEC Montreal, Canada. He is general secretary and cofounder of
the ANEGEPE (Brazilian Association for Research on Entrepreneurship and Small Business
Management) and vice-president for Brazil of the AIREPME (International Association for
Research on Entrepreneurship and Small Business, based in France).
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The School of Business Administration Fribourg was founded in 1991. It is part of the network of the
University of Applied Science Western Switzerland (HES-SO), as are the schools of Geneva, Laus-
anne/Yverdon, Neuchâtel and Sion. A total of more than 16,000 students attend courses in all areas.
The HEG of Fribourg, which specializes in the domain of management, offers all types of recognized
courses, such as BAs in Business and MScs in Business Administration, with a major in Entrepreneurship.
It also offers an EMBA in Integrated Management, as well as various other types of postgraduate courses
in environmental studies, public management and communication. Because practical aspects are at the
heart of its teaching, the school works closely with businesses and it is this feature that distinguishes the
School of Business Administration from traditional universities.
In addition to specialized and recognized competences in finance and entrepreneurial matters, the
School of Business Administration (HEG-FR) stands out for its multilingualism (French, German, Eng-
lish) and multiculturalism.
Institute for Entrepreneurship &
Small and Medium Sized Enterprises
Haute Ecole de Gestion de Fribourg
Ch. du Musée 4 / CH-1700 Fribourg
Phone: +41 26 429 63 59
Fax: +41 26 429 63 75
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International Center, Headquarter of UN
Switzerland has a great deal to offer: cultural diversity, multilingualism, stunning scenery and, of
course, its people. It has four national languages, (German, French, Italian and Rumantsch)
Switzerland prides itself on its high standard of publicly-funded education. Switzerland’s economy is
based on a highly qualified labor force performing highly skilled work. The main areas include micro-
technology, hi-tech, biotechnology and pharmaceuticals, as well as banking and insurance. Small and
medium-sized enterprises play an extremely important role in the Swiss economy.
The quality of life in Swiss towns is high. This is based on criteria such as political, economic, and social life
and the level of public service provision.
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The city of Fribourg (in French) and Freiburg (in German) is the bilingual capital of the Swiss Canton of Fri-
bourg and the district of Sarine . It is located on the banks of the River Sarine / Saane on the Swiss plateau,
and is an important economic, administrative, and educational center on the cultural border between
the German- and French-speaking regions of Switzerland. Fribourg is known for its cultural plurality,
its university and its gastronomy. The increasing number of students living in Fribourg has also had an
invigorating effect on its cultural and artistic offering as well as its night life. Fribourg is especially popular
with students: its bilingualism (French and German) present a major plus for students keen on picking
up an additional language. Besides, Fribourg serves as a link between the German- and French-speaking
regions of Switzerland which is clearly in its culture.
The Swiss railway network extends over 20,300 km (12,600 miles), not including an additional 2,000
(1,240 miles) of private railways. Its public transportation system belongs to the best worldwide as it
integrates train, bus and boat travel seamlessly and offers high levels of comfort.
Overall travel time by train from Fribourg main station to:
Bern: 0:22 h / Zürich: 1:24 h / Basel: 1:21 h / Lausanne: 0:40 h / Geneva: 1:20 h
Depending on your traveling plans, there are different types of tickets available. For more informa-
tion, please visit the Swiss Railway website: http://www.sbb.ch/en/home.html.
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You will be lodged at the Notre-Dame de la Route training centre in Villars-sur-Glâne for the entire
duration of the course. The centre offers attractive, singe rooms complete with sinks. Showers and
toilets are shared on each floor.
Breakfast is included.
The centre enjoys a perfect location: surrounded by greenery, it is just 15 minutes by bus from the
School of Business Administration where the summer school program is held.
The price of CHF 3’100 includes accomodation.
• Cost for flights is about 1,500 USD for a return ticket.
• You must ensure that your insurance covers all major risks in Switzerland (especially health insur-
ance, international coverage).
• Please book our offer at your international program office.
• Fribourg does not have an international airport; you must travel to Geneva or Zurich.
TAKE A LOOK AT THE FOLLOWING LINKS
RELATED TO SWITZERLAND
In Switzerland: Switzerland Tourism
By train: CFF
By plane: Swiss, Easyjet, Ebookers, Airports Geneva and Zurich