Social Usability Workshop @ LIFT13
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Social Usability Workshop @ LIFT13

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In this workshop we introduce the concept of Social Usability and we will make people use a very hands-on way to use it to design and analyse systems, not necessarily digital. ...

In this workshop we introduce the concept of Social Usability and we will make people use a very hands-on way to use it to design and analyse systems, not necessarily digital.

This is the workshop we did at LIFT13 on Feb 8th.

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Social Usability Workshop @ LIFT13 Social Usability Workshop @ LIFT13 Presentation Transcript

  • Davide ‘Folletto’ Casali SOCIALGianandrea Giacoma USABILITY WORKSHOP
  • @Folletto @IbridazioniUser Experience User ExperienceDirector StrategistStartup Design Social BusinessAdvisor Consultant
  • Manifesto Ibridimanifestoibridi.org View slide
  • TODAY View slide
  • WHAT IS SOCIAL USABILTYUSE SOCIAL USABILTY
  • WHAT IS SOCIAL USABILTYUSE SOCIAL USABILTY
  • EVERYTHING IS SOCIAL
  • The walkmanDesigned to isolate oneself, used to connect people.
  • Word Designed for personal use…...forgetting its social objective.
  • WallsMade to divide, define identities and meeting points.
  • System
  • SocialDynamics System
  • SocialDynamics ? System
  • SocialDynamics SocialUsability System
  • Social Usability isa quality attribute that assesseshow easy social interactions are to make.
  • SocialDynamics If the level of Social Social UsabilityUsability is too low... System
  • ...we are removing Social social dynamicsDynamics as well! SocialUsability System
  • Social Usabilityis an enabling factor
  • But… it is not a must!
  • I may want to I may want to emphasize dampen useful social harmful social behaviours behaviours
  • BALA NCE
  • RICEPhoto by iz4aks
  • findabilityRELATIONS curiosity management privacy separation proximity public relations themes time
  • moodRELATIONS amplitude person interests appearance uniqueness groupIDENTITY avatar privacy
  • quantity RELATIONS private public speedCOMMUNICATION richness plural sync IDENTITY async aggregability
  • easiness findability presence liveliness longevity frequency bottom-upEMERGENCE OF GROUPS
  • RelationIn Friendfeed there’s anexcellent feature thatshows you the messageswhere your friendanswered or liked.
  • RelationThe Like button has a veryclever design thathighlight yourrelationships: whereveryou are on the web,seeing the face of a friendof yours there is incrediblyreassuring.
  • IdentityMight be surprising, butthe old MySpace excelledin something: identity.The high degree ofcustomization, allowed bya workaround, triggeredan incredible level of self-expression (with all itsconsequences).
  • IdentityThe previous version ofTwitter has one of thebest identity expressionfeature around forsimplicity and efficiency:the custom backgroundchanges completely thepage look and feel.
  • IdentityMany games put a lot ofemphasis on identity, thinkfor example about Worldof Warcraft and SecondLife.
  • CommunicationAnother strong elementTwitter is its focus oncommunication, inparticular broadcastcommunication.
  • CommunicationOften ignored, instantmessaging systems areincredibly powerful socialnetworks focused oncommunication. Skype isan excellent example ofthis, allowing multipletypes of communication inone.
  • Emergence of GroupsAnother feature of Skypethat is so simple it’s almostnot noticed is it’s ability tocreate groups on the fly.You need to talk with acouple of friend right now?Create a chat ad hoc witha couple of clicks, done!
  • Emergence of GroupsThe king here today isGoogle+, even if with theCircles concept it has avery specificinterpretation of group.
  • Emergence of GroupsFacebook has introduceda very interesting featureas well: dynamic groups.
  • In social there are no patterns.
  • Social requires an agile, iterative approach.
  • observe dot LOOPdo think
  • Motivational Design
  • Is there a way to _____?
  • Is there a way toexpress yourself?
  • Is there a way to show up in a groupdue to the things you do?
  • WHAT IS SOCIAL USABILTYUSE SOCIAL USABILTY
  • LET’S STARTWITH A QUESTION
  • ITERATIVE DESIGNCREATE SOLUTION1. Each one of you takes a sheet of 10’ paper (A4).2. Pick one question, only one, from one of the four elements of the Checklist.3. Imagine the interface and wireframe that feature inside a page · imagine to use 1/4 of a webpage
  • ITERATIVE DESIGNGROUP UP!1. Create groups. 20’2. Each of you, share your wireframe with the others and understand what the other members understands without explanation.3. Then create a new wireframe on a new sheet that blends the two ideas together.
  • ITERATIVE DESIGNDISCUSSION1. Which questions form the 20’ checklists did you use?2. How did it go?3. Did you find anything interesting?4. How did you merge the interface?5. How difficult it was to blend together the ideas?
  • WHAT IS SOCIAL USABILTYUSE SOCIAL USABILTYBONUS
  • HOW TO EVALUATEEXISTING INTERACTIONS?
  • ANALYSECHECKLIST THEM!1. Pair up. 10’2. Take the checklist and one of the following websites: · Facebook (maybe not) · LinkedIn · Google (not necessarily Plus) · Pinterest · Twitter3. Individually, assign a score from 1 to 5 to each question in the checklist, zero if the functionality isn’t there.
  • ANALYSECOMPARE THEM!1. Each pair, compare notes. 10’ · Compare first the highest and lowest values each of you assigned, to understand the different approaches. · Are there differences in scores? · Why?2. Build a final scorecard with individual scores for each question and a global score for each RICE property.
  • ANALYSEDISCUSSION1. In turn, tell us your results. 10’2. Explain why you reached that score.3. Explain if there were any controversial point in the process.
  • “To complicate is easy, to simplify is hard. To complicate, just add, everyone is able to complicate. Few are able to simplify. Bruno Munari ”
  • Thanks.@Folletto@Ibridazioni