Social Usability Workshop at Frontiers of Interaction 2010

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  • 1. Social Usability Workshop Gianandrea Giacoma & Davide ‘Folletto’ Casali
  • 2. 0 This workshop
  • 3. 1 2 3 4
  • 4. Intro Analysis Design End 20’ 45’ 50’ 5’ 1 2 3 4
  • 5. Intro Analysis Design End 20’ 45’ 50’ 5’ 1 2 3 4
  • 6. 1 What is Social Usability?
  • 7. Everything is social
  • 8. The walkman Designed to isolate oneself, used to connect people.
  • 9. Word A personal tool used to create text... to be shared.
  • 10. The wall Designed to divide, it’s a meeting point for teenagers.
  • 11. Motivational Design Social Usability
  • 12. Social Dynamics System
  • 13. Social Dynamics ? System
  • 14. Social Dynamics Social Usability System
  • 15. Social Usability is a quality attribute that assesses how easy social interaction are to make.
  • 16. Social Dynamics If we remove Social Social Usability Usability... System
  • 17. ...we are Social removing social Dynamics dynamics as well Social Usability System
  • 18. Social Usability is an enabling factor
  • 19. But, it isn’t a must!
  • 20. I may want to emphasize useful social behaviours
  • 21. I may want to dampen harmful social behaviours
  • 22. Balance
  • 23. Four properties: RICE R E I C
  • 24. Relations findability curiosity time themes R excellence management privacy separation proximity public relations
  • 25. Identity amplitude appearance mood interests person I uniqueness privacy group avatar
  • 26. Communication speed richness quantity private plural public sync C async parallelism aggregability
  • 27. Emergence of Groups findability easiness presence E longevity liveliness bottom-up frequency
  • 28. No more patterns!
  • 29. We want the reasons behind patterns, a pattern without context is deceiving!
  • 30. Is there a way to ____?
  • 31. For example:
  • 32. Is there a way to express yourself? I
  • 33. Is there a way to show up in a group due to the things you do? E
  • 34. The process
  • 35. 1 Outline giving a star-evaluation to the elements on the list
  • 36. 1 Outline giving a star-evaluation to the elements on the list 2 Analysis finding the user paths/journeys, maybe using goms.
  • 37. 1 Outline giving a star-evaluation to the elements on the list 2 Analysis finding the user paths/journeys, maybe using goms. 3 User tests asking the same questions to an user, during a test
  • 38. 1 Outline giving a star-evaluation to the elements on the list 2 Analysis finding the user paths/journeys, maybe using goms. 3 User tests asking the same questions to an user, during a test 4 Merge correlating the design objectives
  • 39. 2 Analysis with Social Usability
  • 40. Analysis — Create groups of max 5 people each. — Agree on a website to analyze using the Social Usability Checklist. — Which properties do exist? — Which properties are missing? — It’s possible to improve it? — Is there something to be added? 20’ — Is there something to be removed?
  • 41. Discussion — for each group: — Show the best case found. — Show the worst case found. — What’s the first thing that you will change? Why? Does it add or improve a social property? 20’
  • 42. 3 Design with Social Usability
  • 43. Design — No more groups now! :) — for each one of you: — Choose a single item in the Social Usability Checklist. — Try making a paper prototype in 15’ for that item. 15’
  • 44. Test — Create pairs. — for each pair: — Make a mini usability testing with the paper prototype you just did. — Six minutes for each person, then change roles. — In the end, try to sum up what’s 12’ changed.
  • 45. Discussion — Let’s see the prototypes! — What was your objective? — Did you found anything interesting? — Could it be an universal solution, or a local one? — Could we integrate all the solutions here in a single social network? — Will a different objective change 20’ your design?
  • 46. 4 Wrapping up
  • 47. The Social Usability methods
  • 48. can be applied to both existing services
  • 49. and new ideas.
  • 50. “Social” is overrated
  • 51. You have to choose: avoid doing everything.
  • 52. It’s important to relate the sociality with:
  • 53. objectives
  • 54. and motivations
  • 55. Designing with Social Usability means this: choosing.
  • 56. You have to evaluate every element in the Checklist with motivations and objectives.
  • 57. Q&A — Feel free to ask or comment! ;)
  • 58. ma as ali iac o o’ C G lett nd rea Folm.com e ‘ alis ana i.com id om i ail.c avseminim G da zion ni m a@g m D en om ibri ridazio .giaco int lletto ma il.c a @fo tto@g @ib andre gian folle Frontiers of Interaction 2010 Rome, 3-4 june 2010 frontiersofinteraction.it