Davide 'Folletto' Casali, Head of Design at Dachis GroupYep, quantifying is hard, since 'social' is a soft-discipline and getting numbers often creates a cage that dampens the choices and the vision. But we're hoping to build something good, like the Social Usability Checklist, that lies in the middle. :D2 years ago
Social Usability Workshop at Frontiers of Interaction 2010Presentation Transcript
Social Usability Workshop
Gianandrea Giacoma & Davide ‘Folletto’ Casali
0
This workshop
1 2 3 4
Intro Analysis Design End
20’ 45’ 50’ 5’
1 2 3 4
Intro Analysis Design End
20’ 45’ 50’ 5’
1 2 3 4
1
What is Social
Usability?
Everything is social
The walkman
Designed to isolate oneself,
used to connect people.
Word
A personal tool
used to create text... to be shared.
The wall
Designed to divide,
it’s a meeting point for teenagers.
Motivational
Design
Social
Usability
Social
Dynamics
System
Social
Dynamics
?
System
Social
Dynamics
Social
Usability
System
Social Usability is
a quality attribute
that assesses how easy
social interaction
are to make.
Social
Dynamics
If we remove
Social
Social
Usability
Usability...
System
...we are
Social removing social
Dynamics dynamics as
well
Social
Usability
System
Social Usability is an
enabling factor
But, it isn’t a must!
I may want to
emphasize
useful social behaviours
I may want to
dampen
harmful social behaviours
Balance
Four properties: RICE
R
E I
C
Relations
findability curiosity
time
themes R
excellence
management
privacy
separation
proximity
public relations
Identity
amplitude appearance
mood
interests
person
I
uniqueness
privacy
group avatar
Communication
speed
richness
quantity
private
plural public
sync
C async
parallelism aggregability
Emergence of Groups
findability easiness
presence
E
longevity liveliness
bottom-up frequency
No more patterns!
We want the reasons
behind patterns, a
pattern without context
is deceiving!
Is there a way to ____?
For example:
Is there a way to
express yourself?
I
Is there a way to
show up in a group due
to the things you do?
E
The process
1
Outline
giving a star-evaluation to the elements on the list
1
Outline
giving a star-evaluation to the elements on the list
2 Analysis
finding the user paths/journeys, maybe using goms.
1
Outline
giving a star-evaluation to the elements on the list
2 Analysis
finding the user paths/journeys, maybe using goms.
3 User tests
asking the same questions to an user, during a test
1
Outline
giving a star-evaluation to the elements on the list
2 Analysis
finding the user paths/journeys, maybe using goms.
3 User tests
asking the same questions to an user, during a test
4 Merge
correlating the design objectives
2
Analysis with
Social Usability
Analysis
— Create groups of max 5 people each.
— Agree on a website to analyze using
the Social Usability Checklist.
— Which properties do exist?
— Which properties are missing?
— It’s possible to improve it?
— Is there something to be added?
20’ — Is there something to be removed?
Discussion
— for each group:
— Show the best case found.
— Show the worst case found.
— What’s the first thing that you will
change? Why? Does it add or
improve a social property?
20’
3
Design with
Social Usability
Design
— No more groups now! :)
— for each one of you:
— Choose a single item in the Social
Usability Checklist.
— Try making a paper prototype in 15’
for that item.
15’
Test
— Create pairs.
— for each pair:
— Make a mini usability testing with
the paper prototype you just did.
— Six minutes for each person, then
change roles.
— In the end, try to sum up what’s
12’
changed.
Discussion
— Let’s see the prototypes!
— What was your objective?
— Did you found anything interesting?
— Could it be an universal solution, or
a local one?
— Could we integrate all the solutions
here in a single social network?
— Will a different objective change
20’
your design?
4
Wrapping up
The Social Usability
methods
can be applied to both
existing services
and new ideas.
“Social” is overrated
You have to choose:
avoid doing everything.
It’s important to relate the
sociality with:
objectives
and motivations
Designing with Social
Usability means this:
choosing.
You have to evaluate
every element in the
Checklist
with motivations and
objectives.
Q&A
— Feel free to ask or comment! ;)
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Frontiers of Interaction 2010
Rome, 3-4 june 2010
frontiersofinteraction.it
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