Social Usability Workshop at Frontiers of Interaction 2010

Social Usability Workshop Gianandrea Giacoma & Davide ‘Folletto’ Casali

0 This workshop

1 2 3 4

Intro Analysis Design End 20’ 45’ 50’ 5’ 1 2 3 4

1 What is Social Usability?

Everything is social

The walkman Designed to isolate oneself, used to connect people.

Word A personal tool used to create text... to be shared.

The wall Designed to divide, it’s a meeting point for teenagers.

Motivational Design Social Usability

Social Dynamics System

Social Dynamics ? System

Social Dynamics Social Usability System

Social Usability is a quality attribute that assesses how easy social interaction are to make.

Social Dynamics If we remove Social Social Usability Usability... System

...we are Social removing social Dynamics dynamics as well Social Usability System

Social Usability is an enabling factor

But, it isn’t a must!

I may want to emphasize useful social behaviours

I may want to dampen harmful social behaviours

Balance

Four properties: RICE R E I C

Relations ﬁndability curiosity time themes R excellence management privacy separation proximity public relations

Identity amplitude appearance mood interests person I uniqueness privacy group avatar

Communication speed richness quantity private plural public sync C async parallelism aggregability

Emergence of Groups ﬁndability easiness presence E longevity liveliness bottom-up frequency

No more patterns!

We want the reasons behind patterns, a pattern without context is deceiving!

Is there a way to ____?

For example:

Is there a way to express yourself? I

Is there a way to show up in a group due to the things you do? E

The process

1 Outline giving a star-evaluation to the elements on the list

1 Outline giving a star-evaluation to the elements on the list 2 Analysis ﬁnding the user paths/journeys, maybe using goms.

1 Outline giving a star-evaluation to the elements on the list 2 Analysis ﬁnding the user paths/journeys, maybe using goms. 3 User tests asking the same questions to an user, during a test

1 Outline giving a star-evaluation to the elements on the list 2 Analysis ﬁnding the user paths/journeys, maybe using goms. 3 User tests asking the same questions to an user, during a test 4 Merge correlating the design objectives

2 Analysis with Social Usability

Analysis — Create groups of max 5 people each. — Agree on a website to analyze using the Social Usability Checklist. — Which properties do exist? — Which properties are missing? — It’s possible to improve it? — Is there something to be added? 20’ — Is there something to be removed?

Discussion — for each group: — Show the best case found. — Show the worst case found. — What’s the ﬁrst thing that you will change? Why? Does it add or improve a social property? 20’

3 Design with Social Usability

Design — No more groups now! :) — for each one of you: — Choose a single item in the Social Usability Checklist. — Try making a paper prototype in 15’ for that item. 15’

Test — Create pairs. — for each pair: — Make a mini usability testing with the paper prototype you just did. — Six minutes for each person, then change roles. — In the end, try to sum up what’s 12’ changed.

Discussion — Let’s see the prototypes! — What was your objective? — Did you found anything interesting? — Could it be an universal solution, or a local one? — Could we integrate all the solutions here in a single social network? — Will a different objective change 20’ your design?

4 Wrapping up

The Social Usability methods

can be applied to both existing services

and new ideas.

“Social” is overrated

You have to choose: avoid doing everything.

It’s important to relate the sociality with:

objectives

and motivations

Designing with Social Usability means this: choosing.

You have to evaluate every element in the Checklist with motivations and objectives.

Q&A — Feel free to ask or comment! ;)

ma as ali iac o o’ C G lett nd rea Folm.com e ‘ alis ana i.com id om i ail.c avseminim G da zion ni m a@g m D en om ibri ridazio .giaco int lletto ma il.c a @fo tto@g @ib andre gian folle Frontiers of Interaction 2010 Rome, 3-4 june 2010 frontiersoﬁnteraction.it

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Social Usability Workshop at Frontiers of Interaction 2010

by Davide 'Folletto' Casali

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