Social Interaction Design (Lesson)

Social Interaction Design Davide ‘Folletto’ Casali intenseminimalism.com

who am I?

hybrid professional

development

design development

psychology design development

mindset

determination 1

determination as constant self-improvement 1

team 2

team working together is critical 2

fail fast 3

fail fast try early and, if it doesn’t work, fail fast 3 @ http://www.paulgraham.com/articles.html

criticism 4

criticism it’s good: accept it and build upon it 4

vertical vs horizontal 5

vertical vs horizontal different kinds of intelligence exist 5 @ http://en.wikipedia.org/wiki/Emotional_intelligence

“ Our greatest glory is not in never falling, but in raising every time we fall. - Confucio

io n a t in s t m e r m m fa icis h d e t tea fa il cr it v | 1 2 3 4 5

theory

The walkman Designed to isolate oneself, used to connect people.

MoDe: Motivational Design

Functional Needs 1 Relational Motivations 2 Social Usability 3 Circadian Activity Flow 4

1 Functional Needs Action / Satisfaction Solution

1 Functional Needs Action / Need Satisfaction Solution You have to go back to real needs and solve them

FUNCTIONAL NEEDS Word

FUNCTIONAL NEEDS Word but... text solves the need of sharing knowledge!

FUNCTIONAL NEEDS Google Docs sharing

2 Relational Motivations competition excellence affection curiosity

3 Social Usability Interpersonal Relations How easy is it to ﬁnd other people and connect to them? How easy is it to keep those connections alive? Identity How rich is one’s personal identity expression? How much are interests and passions expressed? Communication How fast can a message reach the other person? How easy is it to handle conversations (1-to-1, 1-to-some, 1-to-many)? Group Emergence How easy is to create groups? How active are groups once estabilished?

INT. RELATIONS Many ways to discover. FriendFeed channels activities friend’s faves

IDENTITY You can customize almost everything. MySpace background music avatar menu blog colors

IDENTITY Scattered identity. Facebook infos photo activities

COMMUNICATION Great messaging panel. DeviantArt chat messages comments forums

GROUP EMERGENCE Groups at its foundation. Google Wave new discussions discussions

4 Circadian Activity Flow It’s the sequence of small and big actions made during the span of a day, prioritized through competing individual value hierarchies. The four most relevant factors determining the Flow: Priority Easiness Proximity Efﬁcacy

4 Circadian Activity Flow 24 HOURS Task 1 Task 2 Task 3 Task 4 Task 6 Task 7

4 Circadian Activity Flow 24 HOURS Task 1 Task 2 Task 3 Task 4 Insertion Task 6 Task 7

“ It is a miracle that curiosity survives formal education. - Albert Einstein

try, then go deeper

how many levels you need to play in order to say that you know how World of Warcraft works? 1. Level 30 2. Level 50 3. Level 80

hint: it’s more than just levels

occasional users power users

many occasional users power users

many occasional users strong power users

it’s a balance

how many followers you need in order to say that you know how Twitter works? 1. 20 followers 2. 100 followers 3. 1.000 followers 4. 20.000 followers

you may have guessed it...

...it’s not a matter of numbers!

different dynamics with different numbers

“ Men in general judge more from appearances than from reality. All men have eyes, but few have the gift of penetration. - Oscar Wilde

practice

Self improvement circle Know Do Think

User Centered Design Know Do Think

The process is important.

We refer to our overall approach as "design thinking": a means of problem solving that uses design methodologies to tap into a deep reservoir of opportunity. These methods include observation, prototyping, building, and storytelling, and can be applied by a wide range of people to a breadth of organizational challenges.

...some practices Know Think Do • Benchmarks • Brainstorms • Develop • Analysis • Select solutions • Pair programming • Best Practices • Scenarios • Automated tests • Cutting Edge Solutions • Personas • Refactoring • User tests • Wireframes • Releases • Polls • Paper prototypes • Fixes • Focus groups • Prototypes • ... • ... • Visual design • ...

Release fast

Release fast Get feedback fast

Release fast Get feedback fast Iterate fast

The best companies do it.

Google continuous user testing with labs, a/b, betas, etc. @ http://news.cnet.com/8301-10784_3-9954972-7.html

BJ Fogg many crummy trials beat deep thinking @ http://www.slideshare.net/bjfogg/10-million-in-10-weeks-what-stanford-learned-building-facebook-apps

Apple seems doing it... inside: 10 to 3 to 1 “Apple designers come up with 10 entirely different mock ups of any new feature. Not, Lopp said, "seven in order to make three look good", which seems to be a fairly standard practice elsewhere. They'll take ten, and give themselves room to design without restriction. Later they whittle that number to three, spend more months on those three and then ﬁnally end up with one strong decision.” @ http://www.businessweek.com/the_thread/techbeat/archives/2008/03/apples_design_p.html

“ Beauty and brains, pleasure and usability go hand-in-hand in good design. - Donald Norman

simplicity × complexity

“ Complicare è facile, semplificare è difficile. Per complicare basta aggiungere, tutti sono capaci di complicare. Pochi sono capaci di semplificare. - Bruno Munari

Davide ‘Folletto‘ Casali intenseminimalism.com @folletto folletto@gmail.com SocialMediaLab Milano, 13 novembre 2009 socialmedialab.net

http://im.digitalhymn.com	638
http://www.slideshare.net	23
http://coderwall.com	17
http://www.levidepoches.blogs.com	9
http://akzidenz.local	7
http://172.16.16.195	2
http://feeds.feedburner.com	1
http://noradinah.wordpress.com	1
http://cursos.itesm.mx	1
http://levidepoches.blogs.com	1
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Social Interaction Design (Lesson)

by Davide Casali on Nov 14, 2009

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Social Interaction Design (Lesson) — Presentation Transcript