One method, two tools, three business tips. Or in other words: theory of complexity, Dot Loop, Feedback, Relational Motivation, Social Usability, in-the-flow design, double-pyramid of social ...
One method, two tools, three business tips. Or in other words: theory of complexity, Dot Loop, Feedback, Relational Motivation, Social Usability, in-the-flow design, double-pyramid of social businesses.
This is the speech I prepared for UX Conference 2011 (Lugano) and part of the workshop I did at Digital Accademia (Venice).
Social Experience Design: one method, two tools, three business tips (2012)Presentation Transcript
SOCIALDavide ‘Folletto’ Casali EXPERIENCE DESIGN
DesignTechnology Psychology Hybrid Professional
User ExperienceDesignerSocial ExperienceResearcherStartup DesignAdvisorBaker FrameworkFounder
SMARTER, SIMPLER, SOCIAL
@Folletto
TODAY
ONE METHODTWO TOOLSTHREE BUSINESS TIPS
ONE METHODTWO TOOLSTHREE BUSINESS TIPS
What is a Social Network?
Social Networks are Complex Systems
Weather Everyone hereLanguage The person near you
Entity as GroupEntity as Individual
No simplification Simplification Banalization UNMANAGEABLE UNUSEFUL Thanks to Tullio Tinti
Data
I have the data. Now what?
Feedback
Jawbone UPLife tracking
NestLearning Thermostat
I have the feedback. And now?
? Raise your hand if you know the main steps of the ISO 13407 UCD process
User Centered Design: ISO 13407 (1999)6 steps, iterating Specify the user & organizational requirements Understand & Identify need of user Produce design specify the centered design solutions context of use Evaluate design against requirements System meets specified functional, user & organizational requirements
RelationIn Friendfeed there’s anexcellent feature thatshows you the messageswhere your friendanswered or liked.This works on theCuriosity motivation.
RelationThe Like button has a veryclever design thathighlight yourrelationships: whereveryou are on the web,seeing the face of a friendof yours there is incrediblyreassuring.This works on theAffection motivation.
IdentityMight be surprising, butMySpace excelled insomething: identity.The high degree ofcustomization, allowed bya workaround, triggeredan incredible level of self-expression (with all itsconsequences).This works on theExcellence motivation.
IdentityTwitter has one of thebest identity expressionfeature around forsimplicity and efficiency:the custom backgroundchanges completely thepage look and feel.This works on theExcellence motivation.
IdentityMany games put a lot ofemphasis on identity, thinkfor example about Worldof Warcraft and SecondLife.This works on theExcellence motivation.
CommunicationAnother strong element ofTwitter is its focus oncommunication, inparticular broadcastcommunication.This works on theCuriosity motivation.
CommunicationOften ignored, instantmessaging systems areincredibly powerful socialnetworks focused oncommunication. Skype isan excellent example ofthis, allowing multipletypes of communication inone.This works on theCuriosity motivation.
Emergence of GroupsAnother feature of Skypethat is so simple it’s almostnot noticed is it’s ability tocreate groups on the fly.You need to talk with acouple of friend right now?Create a chat ad hoc witha couple of clicks, done!This works on theAffection motivation.
Emergence of GroupsThe king here today isGoogle+, even if with theCircles concept it has avery specificinterpretation of group.This works on theAffection motivation.
Emergence of GroupsFacebook has introduceda very interesting featureas well: dynamic groups.This works on theAffection motivation.
RICEPhoto by iz4aks
DOWNLOAD THE CHECKLISThttp://j.mp/su-pdf
Social Usability open the road Relational Motivations gives directionPhoto by 49937157@N03
ONE METHODTWO TOOLSTHREE BUSINESS TIPS
BE SOCIAL IN-THE-FLOW
BE A DOUBLE-PYRAMID SOCIAL BUSINESS Top-down Vision, goals, strategy, trust Bottom-up Operations, feedback, tactics
“We really think of the Zappos brand asabout great service,and we just happen to sell shoes. Tony Hsieh ”
YOU CAN’T FAKE.
BE A DOUBLE-DOUBLE-PYRAMID SOCIAL BUSINESS Social Business Values, products, services Users Crowdsourcing, WoM, etc
“To complicate is easy, to simplify is hard. To complicate, just add, everyone is able to complicate. Few are able to simplify. Bruno Munari ”
Paulo Peres
1–1 of 1 previous next