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Social Brand Experience: How to Manage a Motivational Brand

by Designing Experiences at Automattic on May 23, 2013

  • 6,732 views

The deck highlights certain brand dynamics that can be effectively triggered to create communities and make a more cohesive brand. ...

The deck highlights certain brand dynamics that can be effectively triggered to create communities and make a more cohesive brand.
Presented at the Social Business Summit 2013 and Digital Shoreditch 2013.

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12 of 2 previous next

  • folletto Davide 'Folletto' Casali, Designing Experiences at Automattic The presentation above shows just a the core element of Motivational Design, not all the factors that play a role in the model. Plus, we would probably need an encyclopaedia for all the factors in a general sense. Human beings are complex. ;)

    We extracted these four relational motivations from broader psychology studies and matched them with our direct experience of their effectiveness in designing social systems. We highlight the relational part, because again the whole field of motivations (from a psychological perspective) is big, and not all of them trigger social interactions.
    9 months ago
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  • Annemcx Anne McCrossan, Founder, Visceral Business at Visceral Business I think identification is a prime motivator, shared values etc. Is there any particular reason it is missing from this? 9 months ago
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