Relational Motivations and Brands
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An introduction to Relational Motivations applied to brands, presented at the Creative Morning in Milan (21 December 2012).
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Relational Motivations and Brands
- 1. Davide Casali Dicembre 2012, Design Library
- 2. RELATIONAL Davide ‘Folletto’ Casali MOTIVATIONS & BRANDS
- 5. COMPETITION.
- 7. DIFFERENT PERSPECTIVE ON BRANDS, COMMUNITIES, INTERACTION: A SOCIAL PSYCHOLOGY PERSPECTIVE
- 10. COMPETITION EXCELLENCE CURIOSITY AFFECTION
- 11. THEY ACT AT DIFFERENT LEVELS 1. BRANDING 2. COMMUNITY 3. INTERACTIONS
- 12. COMPETITION RED BULL FOURSQUARE NIKE WORLD OF WARCRAFT
- 13. EXCELLENCE ARMANI LINKEDIN MERCEDES DRIBBLE
- 14. CURIOSITY GE TWITTER GOOGLE PINTEREST
- 15. AFFECTION COCA COLA FACEBOOK DISNEY ORKUT
- 16. COMPETITION CURIOSITY NIKE FUEL GE HEALTHY vs Uses competition to compare people, results and skills Uses curiosity and affection to show what the others and push everyone to play more. are doing and a way to support them.
- 17. MOTIVATIONAL DIAMOND Competition Affection Excellence Curiosity
- 18. MOTIVATIONAL DIAMOND Facebook Competition Affection Excellence Curiosity
- 19. MOTIVATIONAL DIAMOND Twitter Competition Affection Excellence Curiosity
- 20. MOTIVATIONAL DIAMOND Apple Ping Competition Affection Excellence Curiosity
- 21. WHICH RELATIONAL MOTIVATION ARE YOUR BRAND & COMMUNITY USING?
- 22. Thanks @Folletto