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Mo.De. Motivational Design: Social Usability
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Mo.De. Motivational Design: Social Usability

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How can we evaluate the basics necessary to build a social network? With the Social Usability! ...

How can we evaluate the basics necessary to build a social network? With the Social Usability!

Welcome to Social Usability and the methodology, Motivational Design (Mo.De.).

Authors: G. Giacoma, D. Casali

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    Mo.De. Motivational Design: Social Usability Mo.De. Motivational Design: Social Usability Presentation Transcript

    • The unstoppable coming of Social Usability Gianandrea Giacoma & Davide ‘Folletto’ Casali
    • unstoppable?!?
    • ...ok, we have exaggerated, but...
    • Everything is social.
    • ...even if you don’t think about it
    • ...even if you don’t think about it ...even if you don’t want it
    • ...even if you don’t think about it ...even if you don’t want it ...even if it doesn’t seem
    • The walkman Designed to isolate oneself, used to connect people.
    • Word A personal tool used to create text... to be shared.
    • The wall Designed to divide, it’s a meeting point for teenagers.
    • Positive I want social dynamics
    • Negative I want to avoid social dynamics
    • how does it happen?
    • USABILITY Learnability Efficiency Memorability Errors Satisfaction
    • SOCIAL USABILITY USABILITY Learnability Interpersonal Relations Efficiency Identity Memorability Communication Errors Group Emergence Satisfaction
    • SOCIAL USABILITY How easy is it to find other people? How easy is it to connect to other people? Interpersonal Relations How easy is it to keep those connections active? How relevant are those connections? Identity Communication Group Emergence
    • SOCIAL USABILITY Interpersonal Relations How rich is one’s personal identity expression? How much are interests and passions expressed? Identity How much are personal distinctive traits shown? How much is privacy management detailed? Communication Group Emergence
    • SOCIAL USABILITY Interpersonal Relations Identity How fast can a message reach the other person? How many messages can one handle efficiently? Communication How easy is it to handle conversations (1-to-1, 1- to-some, 1-to-many)? Group Emergence
    • SOCIAL USABILITY Interpersonal Relations Identity Communication How easy is it to create groups? How active are groups once estabilished? Group Emergence How long do they last? How much is it important to be part of a group?
    • How can I analyze it? How can I evaluate it?
    • User tests (you would have never guessed it, uh?)
    • let’s see it in action!
    • MySpace Facebook PROFILE PAGE PROFILE PAGE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation ? better? 4. Group Emergence
    • MySpace Facebook PROFILE PAGE PROFILE PAGE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation MySpace better? 4. Group Emergence
    • MySpace Facebook WHOLE SITE WHOLE SITE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation ? better? 4. Group Emergence
    • MySpace Facebook WHOLE SITE WHOLE SITE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation Facebook better? 4. Group Emergence
    • FriendFeed Facebook HOME HOME 1. Interpersonal Relations 2. Identity Who does it 3. Communcation ? better? 4. Group Emergence
    • FriendFeed Facebook HOME HOME 1. Interpersonal Relations 2. Identity Who does it 3. Communcation FriendFeed better? 4. Group Emergence
    • LinkedIn Google Wave WHOLE SITE WHOLE SITE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation ? better? 4. Group Emergence
    • LinkedIn Google Wave WHOLE SITE WHOLE SITE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation Google Wave better? 4. Group Emergence
    • Flickr DeviantArt WHOLE SITE WHOLE SITE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation ? better? 4. Group Emergence
    • Flickr DeviantArt WHOLE SITE WHOLE SITE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation DeviantArt better? 4. Group Emergence
    • Twitter Jaiku PROFILE PAGE PROFILE PAGE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation ? better? 4. Group Emergence
    • Twitter Jaiku PROFILE PAGE PROFILE PAGE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation Twitter better? 4. Group Emergence
    • interestingly enough...
    • an avatar isn’t just an avatar same digital artifact different psychosocial impact World of Warcraft Second Life
    • is something missing?
    • Person Socially-enabled system
    • Person Social Usability Social connects the person Usability to a system with social dynamics. Socially-enabled system
    • Person Alone, it isn’t ? enough: people socialize, but why? Social Usability Socially-enabled system
    • Person We need the Relational Motivations people’s motivation. Social Usability Socially-enabled system
    • Person Circadian Functional Activity Needs Flow Relational Motivations Social Usability Socially-enabled system
    • Motivational Design
    • what do you think?
    • Gianandrea Giacoma ibridazioni.com @ibridazioni gianandrea.giacoma@gmail.com Davide Casali intenseminimalism.com @folletto folletto@gmail.com World Usability Day Milan, 13 novembre 2009 worldusabilityday.org