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Mo.De. Motivational Design: Motivational Hooks

by Designing Experiences at Automattic on Oct 19, 2009

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How can you fill the gap between your users and the social software you're building? ...

How can you fill the gap between your users and the social software you're building?
You have to understand that behavior is a consequence and not a cause.

Welcome to Motivational Hooks and the methodology, Motivational Design (Mo.De.).

Authors: G. Giacoma, D. Casali

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Mo.De. Motivational Design: Motivational Hooks Mo.De. Motivational Design: Motivational Hooks Presentation Transcript