Mo.De. Motivational Design: Motivational Hooks
by Davide 'Folletto' Casali, UX at Automattic on Oct 19, 2009
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How can you fill the gap between your users and the social software you're building? ...
How can you fill the gap between your users and the social software you're building?
You have to understand that behavior is a consequence and not a cause.
Welcome to Motivational Hooks and the methodology, Motivational Design (Mo.De.).
Authors: G. Giacoma, D. Casali
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