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Mo.De. Motivational Design: Motivational Hooks

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    Mo.De. Motivational Design: Motivational Hooks - Presentation Transcript

    1. Is there a good motivation to hook the user on your social network? Gianandrea Giacoma & Davide ‘Folletto’ Casali
    2. what’s this about?
    3. SOCIAL NETWORK
    4. SOCIAL NETWORK it’s a network of people
    5. SOCIAL NETWORK it’s a network of people psychological complex and social systems dynamics
    6. How does a social network work?
    7. How does a social network work? 1. A good marketing campaign 2. A rich array of features 3. Alignment with user motivations 4. A good website usability
    8. it’s a network of people psychological complex and social systems dynamics motivation
    9. you need motivation!
    10. MOTIVATION
    11. MOTIVATION “It’s a dynamic factor of animal and human behavior that activates and directs towards an objective”
    12. RELATIONAL MOTIVATIONS
    13. RELATIONAL MOTIVATIONS “They’re a dynamic factor of human behavior that activate and direct towards objectives that feed social networks”
    14. RELATIONAL MOTIVATIONS Competition Excellence Curiosity Affection
    15. Competition Imposition Aggressivity Confrontation
    16. Excellence Self-esteem Approval Acknowledgment
    17. Curiosity Exploration Knowledge Gaming
    18. Affection Group Sharing Protection
    19. RELATIONAL MOTIVATIONS
    20. RELATIONAL MOTIVATIONS ? SOCIAL NETWORK
    21. RELATIONAL MOTIVATIONS INTERFACE? SOCIAL NETWORK
    22. RELATIONAL MOTIVATIONS MOTIVATIONAL HOOKS SOCIAL NETWORK
    23. “Technology is an enabler, but then the dynamics are played within interfaces, intended as artifacts not only cognitive but also social”
    24. Relational Motivations Motivational Functional Hooks Needs Social Usability
    25. shall we play?
    26. Author name 1. Competition 2. Excellence 3. Curiosity 4. Affection
    27. Author name 1. Competition 2. Excellence 3. Curiosity 4. Affection
    28. Profile 1. Competition 2. Excellence 3. Curiosity 4. Affection
    29. Profile 1. Competition 2. Excellence 3. Curiosity 4. Affection
    30. Hint 1. Competition 2. Excellence 3. Curiosity 4. Affection
    31. Hint 1. Competition 2. Excellence 3. Curiosity 4. Affection
    32. Vote 1. Competition 2. Excellence 3. Curiosity 4. Affection
    33. Vote 1. Competition 2. Excellence 3. Curiosity 4. Affection
    34. Top users 1. Competition 2. Excellence 3. Curiosity 4. Affection
    35. Top users 1. Competition 2. Excellence 3. Curiosity 4. Affection
    36. Trust 1. Competition 2. Excellence 3. Curiosity 4. Affection
    37. Trust 1. Competition 2. Excellence 3. Curiosity 4. Affection
    38. Badges 1. Competition 2. Excellence 3. Curiosity 4. Affection
    39. Badges 1. Competition 2. Excellence 3. Curiosity 4. Affection
    40. Suggestions 1. Competition 2. Excellence 3. Curiosity 4. Affection
    41. Suggestions 1. Competition 2. Excellence 3. Curiosity 4. Affection
    42. Invites 1. Competition 2. Excellence 3. Curiosity 4. Affection
    43. Invites 1. Competition 2. Excellence 3. Curiosity 4. Affection
    44. interestingly enough...
    45. details matters!
    46. whoops!
    47. Relational Motivations Motivational Functional Hooks Needs Social Usability
    48. Relational Motivations Motivational Functional Hooks Needs Social Usability
    49. Motivational Design
    50. what do you think?
    51. Gianandrea Giacoma ibridazioni.com gianandrea.giacoma@gmail.com Davide ‘Folletto’ Casali intenseminimalism.com folletto@gmail.com UXcamp Firenze, 17 ottobre 2009 uxcamp.it

    + Davide CasaliDavide Casali, 1 month ago

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