G u y                 te d           n a        io      in m     p a   O e  e T h eT th &
It was a sunny summer day...
1 Project8 Developers     3 Designers   4 Consultants
A nice feature on the most important user journey...
“It’s wrong”
(cc) anubisconq
(cc) anubisconq
‣ Did quick usability tests‣ Presented the suggested alternatives to  the client‣ Tried to keep the morale up‣ Tried to is...
• We underestimated the problem at first,  weeks passed• We let the argument take the stage  forcing the team to take sides...
What would you have done?
This is what we did:
The contract ended
And while walking away, he said:
“I’m right”
Happy ending
Huge boost to the morale
BOUNCE RATE                  ~35% lessCONVERSIONS                        ~20% morePRIMARY JOURNEY                        5...
Davide ‘Folletto‘ Casali    Riccardo Cambiassi    intenseminimalism.com     chaosncoffee.com/blog    @folletto            ...
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LightningUX 3

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A story by @Folletto and @Bru about a team issue that happened in a project during summer 2010, telling how to deal with an opinionated "alpha geek".

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LightningUX 3

  1. 1. G u y te d n a io in m p a O e e T h eT th &
  2. 2. It was a sunny summer day...
  3. 3. 1 Project8 Developers 3 Designers 4 Consultants
  4. 4. A nice feature on the most important user journey...
  5. 5. “It’s wrong”
  6. 6. (cc) anubisconq
  7. 7. (cc) anubisconq
  8. 8. ‣ Did quick usability tests‣ Presented the suggested alternatives to the client‣ Tried to keep the morale up‣ Tried to isolate the problem code-wise
  9. 9. • We underestimated the problem at first, weeks passed• We let the argument take the stage forcing the team to take sides• No face-to-face talks
  10. 10. What would you have done?
  11. 11. This is what we did:
  12. 12. The contract ended
  13. 13. And while walking away, he said:
  14. 14. “I’m right”
  15. 15. Happy ending
  16. 16. Huge boost to the morale
  17. 17. BOUNCE RATE ~35% lessCONVERSIONS ~20% morePRIMARY JOURNEY 50% visitors
  18. 18. Davide ‘Folletto‘ Casali Riccardo Cambiassi intenseminimalism.com chaosncoffee.com/blog @folletto @bru folletto@gmail.com r.cambiassi@gmail.comLightningUXLBi, 9 june 2011http://lightningux.org.uk
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