LightningUX 3

G u y te d n a io in m p a O e e T h eT th &

It was a sunny summer day...

1 Project8 Developers 3 Designers 4 Consultants

A nice feature on the most important user journey...

“It’s wrong”

(cc) anubisconq

‣ Did quick usability tests‣ Presented the suggested alternatives to the client‣ Tried to keep the morale up‣ Tried to isolate the problem code-wise

• We underestimated the problem at ﬁrst, weeks passed• We let the argument take the stage forcing the team to take sides• No face-to-face talks

What would you have done?

This is what we did:

The contract ended

And while walking away, he said:

“I’m right”

Happy ending

Huge boost to the morale

BOUNCE RATE ~35% lessCONVERSIONS ~20% morePRIMARY JOURNEY 50% visitors

Davide ‘Folletto‘ Casali Riccardo Cambiassi intenseminimalism.com chaosncoffee.com/blog @folletto @bru folletto@gmail.com r.cambiassi@gmail.comLightningUXLBi, 9 june 2011http://lightningux.org.uk

LightningUX 3

by Davide Casali on Jun 10, 2011

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LightningUX 3 — Presentation Transcript

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