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Netlog & The Open Web
 

Netlog & The Open Web

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Presentation I did at Pitch Arena - Social Apps 2009 on Netlog and the OpenWeb: standards like OpenID, oAuth, FriendConnect, dataportability, ... ...

Presentation I did at Pitch Arena - Social Apps 2009 on Netlog and the OpenWeb: standards like OpenID, oAuth, FriendConnect, dataportability, ...

More info at http://www.amiando.com/pitcharenaSOC09.html

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    Netlog & The Open Web Netlog & The Open Web Presentation Transcript

    • & The Open Web The Open Web
      • What’s the Open Web and where is it going to
    •  
    • > 28 languages
    • > 28 languages
    • 2007 2008 2006 2005 2004 2003 2002 2001 2000 Launch of ASL.TO First UGC platform to have sales rep and charge using micro payments Financing by Index Ventures + Rebranding to Netlog.com Incorporation Initial localization for Netherlands Founders dedicated full-time to Netlog + First hires Conquering the World Launch of new platform (MSQ) Pan-European Roll-Out Rebranding to Redbox.be 2009
    • 100 teammembers
    • How was 2008?
    • The Netherlands +16%
    • Canada +23%
    • Germany +41%
    • Turkey +116%
    • Switzerland +136%
    • Belgium +171%
    • Italy +184%
    • Austria +327%
    • Saudi Arabia +447%
    • 59.080.551.329 pageviews in 2008
    • 387.443.390 absolute UV in 2008
    • 45.282.754 members >70% is 13-24 yrs old
    • 50 million youngsters per month
    • OpenSocial
    • OpenSocial Introduction “ OpenSocial defines a common API for social applications across multiple websites”
    • What is OpenSocial Applications OpenSocial Netlog
    • OpenSocial Reach
    • The basics
      • People
        • information about users and friends
      • Activities
        • posting and fetching updates of people (logs)
      • Persistence data
        • key-value data storage
    • People
      • Access the data of users
        • owner
        • viewer
      • Data available:
      • userid, nickname, first name, last name, display name, profile picture url, profile url, birthday, gender, interests, address, relationship, sexual orientation, tags, about
      • ➔ no email addresses, no phone numbers!
    • Owner vs. Viewer Friends Application Owner Jane Doe Viewer Me Profile Page Jane Doe Friends
    • Activities
      • Applications can post activity items to the logs
      • Applications can send notifications
      Body
    • Persistence Data
      • Applications can store key/value pairs
          • Per user
          • No need for own storage
          • Only available for the application itself
      • For example: storing the app settings of a user, the last time the user accessed the app, ...
    • How can you access OpenSocial?
      • Javascript API
            • Simple javascript function calls,
            • API access on the client side
            • Portable to Flash
      • RESTful API
            • Data requests and pushing through HTTP request
            • API access possible on both client and server side
            • Also portable to Flash
    • Applications
    • Application Directory an application should be fully integrated • no external login should be needed... • no external links no ads in “profile” view no spamming through activities/requests localised & translated • We can help you!
    • Canvas view Application Area
    • Profile view Application Area
    • Home view Application Area
    • Branded Apps
    • Localization
    • Seemless translation 28
    • Credit Economy
    • Credits
      • Payment extension allows application to
      • charge users credits to install the app
      • charge credits for premium features
      • charge credits for items
      • ...
    • Payments
      • Transparent for app developers: just request a certain amount
      • ➔ We take care of the rest
    • Games
    • Games Directory
    • Game Page
    • Data Portability http://www.dataportability.org
    • Data Portability landscape dec 2008 Facebook Open Implementation
    • The new “Open Stack”
      • Authentication: unique ID from provider
      • Authorization: user can decide what data to share
      • User data: basic user data
      • Portable Contacts: invite friends
      • Activity Streams: post activity to provider
      • decentralized user identification standard
      • allowing users to log onto many services with the same digital identity
      • allows fetching of basic user data
    • Basic Properties
      • nickname
      • email
      • full name
      • date of birth
      • gender
      • postcode
      • country
      • language
      • timezone
    • Extended Properties (1/2) namePerson/prefixnamePerson/firstnamePerson/lastnamePerson/middlenamePerson/suffixnamePerson/friendlyperson/guidbirthDate/birthYearbirthDate/birthMonthbirthDate/birthdaygenderlanguage/pref contact/phone/defaultcontact/phone/homecontact/phone/businesscontact/phone/cellcontact/phone/faxcontact/postaladdress/homecontact/postaladdressadditional/homecontact/city/homecontact/state/home contact/country/homecontact/postalcode/homecontact/postaladdress/businesscontact/postaladdressadditional/businesscontact/city/businesscontact/state/businesscontact/country/businesscontact/postalcode/businesscontact/IM/defaultcontact/IM/AIMcontact/IM/ICQcontact/IM/MSNcontact/IM/Yahoocontact/IM/Jabbercontact/IM/Skypecontact/internet/emailcontact/web/defaultcontact/web/blogcontact/web/Linkedincontact/web/Amazoncontact/web/Flickrcontact/web/Delicious
    • Extended Properties (2/2) company/namecompany/titlemedia/spokennamemedia/greeting/audiomedia/greeting/videomedia/biographymedia/imagemedia/image/16x16media/image/32x32media/image/48x48 media/image/64x64media/image/80x80media/image/128x128media/image/160x120media/image/320x240media/image/640x480media/image/120x160media/image/240x320media/image/480x640media/image/favicontimezone
    • Netlog OpenID
      • Netlog OpenID will launch soon!
      • Every user has his own OpenID url = profile url
        • Mine: http://nl.netlog.com/folke
    • Netlog OpenID on external site
      • Login with Netlog OpenID
      • “automagically” register the user based on OpenID data
    • External OpenID on Netlog
      • Login with external OpenID
      • users from your OpenID enabled site can login on Netlog
      • With all open protocols privacy is important!!!
      • oAuth ensures privacy
      • user is in control of what to share with who
      oAuth
    • FriendConnect
      • Let people login with FriendConnect on your site
      • activities on your site get posted to original site as well
      • invite friends from original site to your site
    •  
    • Netlog FriendConnect soon!
    • What’s next?
      • complete separation of:
        • service
        • presentation
      • meaning that I can:
        • hook up my picasa photos on Netlog
        • hook up my Netlog shouts on Twitter
      • new companies will pop up that only provide service, no presentation layer
      • new companies will pop up with presentation layer only
    • Integrate with NOW!
      • developer site: http://en.netlog.com/go/developer
      • apps: http://en.netlog.com/go/developer /opensocial
        • sandbox: http://en.netlog.com/go /developer/opensocial/sandbox=1
      • games: http://en.netl og.com/go/developer/games
        • sandbox: http://en.netlog.co m/go/developer/games/view=sandbox
      email: [email_address] netlog: http://nl.netlog .com/folke