Netlog & The Open Web

& The Open Web The Open Web

What’s the Open Web and where is it going to

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2007 2008 2006 2005 2004 2003 2002 2001 2000 Launch of ASL.TO First UGC platform to have sales rep and charge using micro payments Financing by Index Ventures + Rebranding to Netlog.com Incorporation Initial localization for Netherlands Founders dedicated full-time to Netlog + First hires Conquering the World Launch of new platform (MSQ) Pan-European Roll-Out Rebranding to Redbox.be 2009

100 teammembers

How was 2008?

The Netherlands +16%

Canada +23%

Germany +41%

Turkey +116%

Switzerland +136%

Belgium +171%

Italy +184%

Austria +327%

Saudi Arabia +447%

59.080.551.329 pageviews in 2008

387.443.390 absolute UV in 2008

45.282.754 members >70% is 13-24 yrs old

50 million youngsters per month

OpenSocial

OpenSocial Introduction “ OpenSocial defines a common API for social applications across multiple websites”

What is OpenSocial Applications OpenSocial Netlog

OpenSocial Reach

The basics

People

information about users and friends

Activities

posting and fetching updates of people (logs)

Persistence data

key-value data storage

People

Access the data of users

owner

viewer

Data available:

userid, nickname, first name, last name, display name, profile picture url, profile url, birthday, gender, interests, address, relationship, sexual orientation, tags, about

➔ no email addresses, no phone numbers!

Owner vs. Viewer Friends Application Owner Jane Doe Viewer Me Profile Page Jane Doe Friends

Activities

Applications can post activity items to the logs

Applications can send notifications

Body

Persistence Data

Applications can store key/value pairs

Per user

No need for own storage

Only available for the application itself

For example: storing the app settings of a user, the last time the user accessed the app, ...

How can you access OpenSocial?

Javascript API

Simple javascript function calls,

API access on the client side

Portable to Flash

RESTful API

Data requests and pushing through HTTP request

API access possible on both client and server side

Also portable to Flash

Applications

Application Directory an application should be fully integrated • no external login should be needed... • no external links no ads in “profile” view no spamming through activities/requests localised & translated • We can help you!

Canvas view Application Area

Profile view Application Area

Home view Application Area

Branded Apps

Localization

Seemless translation 28

Credit Economy

Credits

Payment extension allows application to

charge users credits to install the app

charge credits for premium features

charge credits for items

...

Payments

Transparent for app developers: just request a certain amount

➔ We take care of the rest

Games

Games Directory

Game Page

Data Portability http://www.dataportability.org

Data Portability landscape dec 2008 Facebook Open Implementation

The new “Open Stack”

Authentication: unique ID from provider

Authorization: user can decide what data to share

User data: basic user data

Portable Contacts: invite friends

Activity Streams: post activity to provider

decentralized user identification standard

allowing users to log onto many services with the same digital identity

allows fetching of basic user data

Basic Properties

nickname

email

full name

date of birth

gender

postcode

country

language

timezone

Extended Properties (1/2) namePerson/prefixnamePerson/firstnamePerson/lastnamePerson/middlenamePerson/suffixnamePerson/friendlyperson/guidbirthDate/birthYearbirthDate/birthMonthbirthDate/birthdaygenderlanguage/pref contact/phone/defaultcontact/phone/homecontact/phone/businesscontact/phone/cellcontact/phone/faxcontact/postaladdress/homecontact/postaladdressadditional/homecontact/city/homecontact/state/home contact/country/homecontact/postalcode/homecontact/postaladdress/businesscontact/postaladdressadditional/businesscontact/city/businesscontact/state/businesscontact/country/businesscontact/postalcode/businesscontact/IM/defaultcontact/IM/AIMcontact/IM/ICQcontact/IM/MSNcontact/IM/Yahoocontact/IM/Jabbercontact/IM/Skypecontact/internet/emailcontact/web/defaultcontact/web/blogcontact/web/Linkedincontact/web/Amazoncontact/web/Flickrcontact/web/Delicious

Extended Properties (2/2) company/namecompany/titlemedia/spokennamemedia/greeting/audiomedia/greeting/videomedia/biographymedia/imagemedia/image/16x16media/image/32x32media/image/48x48 media/image/64x64media/image/80x80media/image/128x128media/image/160x120media/image/320x240media/image/640x480media/image/120x160media/image/240x320media/image/480x640media/image/favicontimezone

Netlog OpenID

Netlog OpenID will launch soon!

Every user has his own OpenID url = profile url

Mine: http://nl.netlog.com/folke

Netlog OpenID on external site

Login with Netlog OpenID

“automagically” register the user based on OpenID data

External OpenID on Netlog

Login with external OpenID

users from your OpenID enabled site can login on Netlog

With all open protocols privacy is important!!!

oAuth ensures privacy

user is in control of what to share with who

oAuth

FriendConnect

Let people login with FriendConnect on your site

activities on your site get posted to original site as well

invite friends from original site to your site

Netlog FriendConnect soon!

What’s next?

complete separation of:

service

presentation

meaning that I can:

hook up my picasa photos on Netlog

hook up my Netlog shouts on Twitter

new companies will pop up that only provide service, no presentation layer

new companies will pop up with presentation layer only

Integrate with NOW!

developer site: http://en.netlog.com/go/developer

apps: http://en.netlog.com/go/developer /opensocial

sandbox: http://en.netlog.com/go /developer/opensocial/sandbox=1

games: http://en.netl og.com/go/developer/games

sandbox: http://en.netlog.co m/go/developer/games/view=sandbox

email: [email_address] netlog: http://nl.netlog .com/folke

Netlog & The Open Web

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