How to survive aSocial Media Crisis Folke Lemaitre Founder & CEO http://twitter.com/folke
What is Engagor?All-in-one social media monitoring, Enterpriseanalytics and management tool B2C Monitor your brand across the web Talk with your customers on any social network Measure your results Create detailed Social Media reports Powerful, yet easy to use
Billions of conversations each day Consumers use social media every day. Do You?
How do you talk to a king?• Do your homework learn, learn, learn! 1. Build your personal Social Identity 2. Prepare for war 3. Survive a war 4. Adapt your strategy
Get started with Social Media• Create a personal Twitter account – Follow influential people – Gather a following – Talk – Tweet often, but don’t overdo it• Understand Social Media dynamicsNow you’re ready to get started on that social media crisis plan
Be Prepared• Crisis can strike any time – During the day if you’re lucky – During the night, weekend if you’re not so lucky• When crisis strikes you better be prepared – This is not the time to start thinking about a social media crisis plan
Start Listening• Monitor your brand, competitors, industry• Monitor key people in your company, including yourself• Monitor generic list of negative keywords – For example: mentions of “health claim” in Belgium (for Consumer Goods)
Learn and Adapt• Adapt your strategy• Be even better prepared• How can we do better next time?
• Consumer is KingTL;DR • • Understand Social Media dynamics Start listening and be prepared • Be transparent and responsive • Learn from your mistakes • Start your free Engagor trial today! ;-)firstname.lastname@example.org://twitter.com/folke