Help me change the power point culture

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  • 1. Help me change the PowerPoint culture…
    Sylvie Verleye
    Presentation Coach
  • 2. …and surprise your audience
    with a memorable presentation !
  • 3.
  • 4.
  • 5. People remember in terms of
    3
  • 6. The heart of your presentation is ideally 3 key messages, 3 things you want the audience to remember !
  • 7. But how does our memory work ?
    Our brain is a big storage place of mental pictures : childhood memories, holidays, …Our whole world is mainly images. So why not use that in presentations ? It is far easier to remember a simple picture or a simple sentence than a complicated slide…
  • 8. This is the kind of slide I quite often see in companies…
    And when you make such a slide:
    It won’t help you to grab and hold the attention of the audience
    Your focus and the focus of your audience is primarily with the slide
    Maybe you read from your computer to avoid reading from the screen but…
    …Don’t worry your audience is reading as you are now
    And while they are reading, they are not listening to you
    Maybe you just said something very important but they have not heard because they can read much faster than you can speak
    And while you are talking about the first bullit point, they are reading the last one
    Results on profiling in the zone before/after (display on the movie)
    Results on market share (display on the movie)
  • 9. But it won’t work
    This is
    too much
    This font is
    Too small
    Font must be
    minimal 24
    Here is the problem
    PowerPoints nowadays are ‘compromise’ documents:
    A compromise because the presentation serves two goals : they are used as slides during the presentation and sent as handout after the presentation.
    The solution :
    Use the NOTES ! Don’t use your notes merely as speaker notes but look at them as a kind of word document. You make a very simple, visual slide. That can be a picture, a graphic, a table, but always easy and simple. You put everything you say about this slide in the notes. Either in paragraphs or bullit points. Don’t print the slides but the notes…and this is your handout.
    I beg you to experiment with this
    Maybe this is more your style…
  • 10. This is a simple slide, no ?
    • Yes but boring and not memorable
    • 11. Bullits are great as a summary
    • 12. But to make your point you need visuals
    • 13. Visuals stick in your mind
    • 14. They help you remember the message
    • 15. Only then you use PowerPoint as a true visual aid
  • Taking oil further
    This is a true
    visual aid
  • 16. This is memorable
  • 17. And this may help you understand
    HBDI
    Hermann Brain Dominance Instrument
    Everyone has a brain dominance. Left or right side of the brain, upper or lower half, or a mixture of all that but most often 2 quadrants will be dominant. To put it simplistic : A is the ‘facts & figures’ quadrant, B stands for structure, C is emotion and D is creativity. But no matter what your brain dominance is as a presenter, your audience is a mixture of all these colours and you will have to make sure all these colours are present in your presentation. If you don’t do that, you might loose some people in the audience…
  • 18. The A-quadrant
    Use facts & figures !
    This is the theoretic evidence of the point
    you want to make.
    Though remember…
  • 19. 92 %
    …simple figures like this work better…
  • 20. …than a whole table with figures while only one or a handful are important. Put the whole table in the notes !
    If you want to show an evolution, use a graphic that enables you to really show an evolution, not just a table with lots of figures.
  • 21. This is taken from the site of Garr Reynolds
    Use the notes as this is the only way to make your slide simple. All the details, in fact the whole explanation you TELL while you show the simple slide moves to the notes. Yo make your presentation memorable as they LISTEN to you during the presentation looking at a simple slide. And you give them the notes after the presentation so they can read again what you have explained later on. You choose as a presenter how detailed these notes are, real paragraphs or just simple bullits with the main points.
  • 22. The B-quadrant
    Using Key messages will help you
    structure your presentation.
    An agenda can do this as well,
    though a presentation is not a book !
    Key messages are stronger and memorable.
  • 23. The C-quadrant
    Use examples or comparisons !
    This is the emotional evidence of the point you want to make.
  • 24. A participant in a training recently used this picture in a presentation to explain a new machine. It was a machine meant for the pharmaceutical industry and he used the picture of an espresso machine to get the message across how simple the machine worked. To have coffee all you have to do is use a pad, press a button and there is your coffee.
    For the pharmaceutical machine all you had to do was put in a sample, push a button, and there was the result.
    The nice thing about it is that this simple picture made the presentation memorable. Because one year after this presentation people who had attended that presentation still remembered ‘Andy’s coffee machine’…
  • 25. The D-quadrant
    Use your creativity !
    This will surprise your audience
    and helps you to maintain attention.
    Instead of a slide like the following…
  • 26. Inhoud deontologisch code
    Inleiding
    (wat is een code?, op wie van toepassing, enz.)
    Het waardenkader:
    De klant staat centraal
    Eerlijkheid en correctheid
    Respect en collegialiteit
    Bekwaamheid en beroepstrots
    Verantwoordelijkheidszin en Integriteit
    Uitvoering
    (Is ze afdwingbaar? waar kan je terecht? Met vragen, enz.)
  • 27. You will attract the attention much better showing a slide like the next one…
  • 28.
  • 29. And the conclusion of this whole slideshow is…
    A presentation is not about the PowerPoint you make,
    it is all about you who talks to the audience in an authentic way !
  • 30. …And to know what authenticity means,
    just wait for my next SlideShare Presentation…
    Thanks for reading and forwarding this !