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Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
Twitter Power Primer
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Twitter Power Primer

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A no nonsense presentation for those who want to learn how to start using Twitter. A brief explanation about what Twitter is, who uses Twitter, and how businesses are using it. …

A no nonsense presentation for those who want to learn how to start using Twitter. A brief explanation about what Twitter is, who uses Twitter, and how businesses are using it.

Simple slides illustrating how to tweet, reply, & privately message others on Twitter.

Also includes the easiest path to getting started by setting up your profile and finding interesting folks to follow.

The presentation ends with tips for better tweeting and simple ways to gain more followers.

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  • Post text (tweets) of 140 characters of less in length
    “Follow” others and be followed
    Share & listen in real time discussions & comments



  • - Brands
    - News/information outlets
    - Actors, athletes, & celebrities
    - Government agencies/offices
    - Non-profits and social organizations
    - Politicians and activists

  • - Grown an average of 1,382% year-over-year since launching 2006
    -A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
  • - Grown an average of 1,382% year-over-year since launching 2006
    -A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
  • - Grown an average of 1,382% year-over-year since launching 2006
    -A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
  • - Grown an average of 1,382% year-over-year since launching 2006
    -A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
  • - Grown an average of 1,382% year-over-year since launching 2006
    -A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
  • - Grown an average of 1,382% year-over-year since launching 2006
    -A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
  • - Grown an average of 1,382% year-over-year since launching 2006
    -A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
  • - Grown an average of 1,382% year-over-year since launching 2006
    -A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
  • - Grown an average of 1,382% year-over-year since launching 2006
    -A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
  • - Grown an average of 1,382% year-over-year since launching 2006
    -A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
  • - Grown an average of 1,382% year-over-year since launching 2006
    -A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
  • - Grown an average of 1,382% year-over-year since launching 2006
    -A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
  • - Grown an average of 1,382% year-over-year since launching 2006
    -A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
  • - Grown an average of 1,382% year-over-year since launching 2006
    -A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
  • - Grown an average of 1,382% year-over-year since launching 2006
    -A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
  • - Grown an average of 1,382% year-over-year since launching 2006
    -A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
  • - Grown an average of 1,382% year-over-year since launching 2006
    -A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
  • - Grown an average of 1,382% year-over-year since launching 2006
    -A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
  • - Grown an average of 1,382% year-over-year since launching 2006
    -A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
  • - Grown an average of 1,382% year-over-year since launching 2006
    -A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
  • - Grown an average of 1,382% year-over-year since launching 2006
    -A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
  • - Grown an average of 1,382% year-over-year since launching 2006
    -A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
  • - Grown an average of 1,382% year-over-year since launching 2006
    -A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
  • - Grown an average of 1,382% year-over-year since launching 2006
    -A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
  • - Grown an average of 1,382% year-over-year since launching 2006
    -A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
  • - Grown an average of 1,382% year-over-year since launching 2006
    -A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
  • - Grown an average of 1,382% year-over-year since launching 2006
    -A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
  • - Grown an average of 1,382% year-over-year since launching 2006
    -A total of just more than 7 million unique visitors in the US for the month. Not only is that huge growth in one year, but in one month as well, as in January, Twitter.com clocked in with 4.5 million unique visitors in the US, meaning the service grew by more than 50 percent month-over-month.
  • Description for businesses: Twitter is a service for professionals, business owners, entrepreneurs, brands & organizations to communicate and stay connected through the exchange of quick, frequent messages to questions like:
    What are you working on?
    What’s new and interesting in your industry or organization?
    Are there any recent changes or updates to your product, service or organization?
  • Description for businesses: Twitter is a service for professionals, business owners, entrepreneurs, brands & organizations to communicate and stay connected through the exchange of quick, frequent messages to questions like:
    What are you working on?
    What’s new and interesting in your industry or organization?
    Are there any recent changes or updates to your product, service or organization?
  • Description for businesses: Twitter is a service for professionals, business owners, entrepreneurs, brands & organizations to communicate and stay connected through the exchange of quick, frequent messages to questions like:
    What are you working on?
    What’s new and interesting in your industry or organization?
    Are there any recent changes or updates to your product, service or organization?
  • Description for businesses: Twitter is a service for professionals, business owners, entrepreneurs, brands & organizations to communicate and stay connected through the exchange of quick, frequent messages to questions like:
    What are you working on?
    What’s new and interesting in your industry or organization?
    Are there any recent changes or updates to your product, service or organization?
  • Description for businesses: Twitter is a service for professionals, business owners, entrepreneurs, brands & organizations to communicate and stay connected through the exchange of quick, frequent messages to questions like:
    What are you working on?
    What’s new and interesting in your industry or organization?
    Are there any recent changes or updates to your product, service or organization?
  • Description for businesses: Twitter is a service for professionals, business owners, entrepreneurs, brands & organizations to communicate and stay connected through the exchange of quick, frequent messages to questions like:
    What are you working on?
    What’s new and interesting in your industry or organization?
    Are there any recent changes or updates to your product, service or organization?
  • Description for businesses: Twitter is a service for professionals, business owners, entrepreneurs, brands & organizations to communicate and stay connected through the exchange of quick, frequent messages to questions like:
    What are you working on?
    What’s new and interesting in your industry or organization?
    Are there any recent changes or updates to your product, service or organization?
  • - Networking: business contacts, employers, contractors, & organizations
    - Marketing: self promotion, content distribution, & customer service
    - News/information: breaking news, information sharing, & event coverage


  • - Networking: business contacts, employers, contractors, & organizations
    - Marketing: self promotion, content distribution, & customer service
    - News/information: breaking news, information sharing, & event coverage

  • - Networking: business contacts, employers, contractors, & organizations
    - Marketing: self promotion, content distribution, & customer service
    - News/information: breaking news, information sharing, & event coverage

  • - Networking: business contacts, employers, contractors, & organizations
    - Marketing: self promotion, content distribution, & customer service
    - News/information: breaking news, information sharing, & event coverage

  • - Networking: business contacts, employers, contractors, & organizations
    - Marketing: self promotion, content distribution, & customer service
    - News/information: breaking news, information sharing, & event coverage


  • General tweet
  • General tweet with a link
  • @mention/reply in a tweet
  • DM private/direct message
  • Hashtag


  • - Fill in your profile with your location, a web address where people can quickly learn more about you, and a short bio with some info about your interests, your business, and maybe a fun fact.

  • - Wholefoods provides information related to its products and various store locations.
    - They also interact with their customers when they have questions

  • - Frank Eliason from Comcast. Now has a team that handles Comcast customer support issues on Twitter and responds.

  • - Frank Eliason from Comcast. Now has a team that handles Comcast customer support issues on Twitter and responds.

  • - Upload a branded/personalized Twitter background image with additional information on you or your business.
    - use your logo or some image that fits your brand

  • - Upload a branded/personalized Twitter background image with additional information on you or your business.
    - use your logo or some image that fits your brand

  • - Upload a branded/personalized Twitter background image with additional information on you or your business.
    - use your logo or some image that fits your brand

  • - Click “Find People” on the top right hand menu
    - Then click the tab that says “Find on Other Networks”
    - Enter your mail account information and it will display a list of people from your address book.

  • - If you are reading a conversation of interest, click on the user’s name.
    - Under their profile image you will see a “follow” button. Click it and now your following all their updates!

  • - If you are reading a conversation of interest, click on the user’s name.
    - Under their profile image you will see a “follow” button. Click it and now your following all their updates!

  • - If you are reading a conversation of interest, click on the user’s name.
    - Under their profile image you will see a “follow” button. Click it and now your following all their updates!

  • - If you are reading a conversation of interest, click on the user’s name.
    - Under their profile image you will see a “follow” button. Click it and now your following all their updates!

  • - Advanced Twitter search within a week time period. Mentions of Starbucks within a 50 mile radius of San Jose

  • - Advanced Twitter search within a week time period. Mentions of Starbucks within a 50 mile radius of San Jose

  • - Advanced Twitter search within a week time period. Mentions of Starbucks within a 50 mile radius of San Jose

  • - Advanced Twitter search within a week time period. Mentions of Starbucks within a 50 mile radius of San Jose

  • - Advanced Twitter search within a week time period. Mentions of Starbucks within a 50 mile radius of San Jose

  • - Advanced Twitter search within a week time period. Mentions of Starbucks within a 50 mile radius of San Jose





  • Transcript

    • 1. POWER PRIMER #twitterprimer
    • 2. Tweets related to presentation: #twitterprimer Tweet me questions: @Secretsushi
    • 3. WHAT IS TWITTER? In their words... Twitter is a real-time information network powered by people all around the world that lets you share and discover what’s happening now. Twitter asks “what’s happening” and makes the answer spread across the globe to millions, immediately.
    • 4. WHAT IS TWITTER? • Post text messages (“tweets”) of 140 characters or less • “Follow” (connect) with others and be followed • Listen, share, & engage in real-time • 1 to many communication (public) & 1 to 1 communication (private) • Its an open & public network • It is accessible across multiple platforms (IE:desktop, SMS, smartphones, etc).
    • 5. BY THE NUMBERS 105 50 Million Registered Users Million Tweets Per/Day Source: Twitter Chirp Conference 2010 & Twitter Blog
    • 6. BY THE NUMBERS Gender Age 12-17 10% 18-24 9% Male 25-34 18% 40% Female 35-44 27% 60% 45-55 20% 55+ 14% Source: https://www.google.com/adplanner April 2010
    • 7. BRANDS, BUSINESSES, ORGANIZATIONS & PEOPLE Brands News Celebrities Government Non-Profits Politicians
    • 8. “ONE TO MANY” COMMUNICATION You
    • 9. “ONE TO MANY” COMMUNICATION You
    • 10. “ONE TO MANY” COMMUNICATION You
    • 11. “ONE TO MANY” COMMUNICATION You
    • 12. “ONE TO MANY” COMMUNICATION You
    • 13. “ONE TO MANY” COMMUNICATION You
    • 14. “ONE TO MANY” COMMUNICATION You
    • 15. “ONE TO MANY” COMMUNICATION You
    • 16. DO NOT USE TWITTER LIKE THIS!
    • 17. It is a tool for 2 way communications
    • 18. WHAT’S HAPPENING? • What are you working on? • What’s new and interesting in your industry? • What questions are being asked about my service or product? • What are the people I want to connect with interested in knowing more about? Ummmmm......?
    • 19. HOW DO BUSINESSES USE IT? Networking professional connections, employers, thought leaders, & partners Marketing self promotion, content distribution, & customer service News/Information breaking news, information sharing, & event coverage
    • 20. EXAMPLES Customer Engagement
    • 21. EXAMPLES Customer Service
    • 22. EXAMPLES Customer Service
    • 23. EXAMPLES News & Information
    • 24. EXAMPLES PR & Communications Useful Information Breaking News
    • 25. ANATOMY OF A TWEET
    • 26. ANATOMY OF A TWEET What to type... 104 This is my first message on twitter! What others see... Secretsushi This is my first message on twitter! Posting a general “tweet”.
    • 27. ANATOMY OF A TWEET What to type... 70 Here is my latest blog article http://blog.secretsushi.com/latest-link What others see... Secretsushi Here is my latest blog article http://blog.secretsushi.com/latest-link Posting a general “tweet” with a link.
    • 28. ANATOMY OF A TWEET What to type... 104 How are you @Oprah? I attended your Twitter presentation. What others see... Secretsushi How are you @Oprah? I attended your Twitter presentation. Address someone publicly using the @ symbol in front of their username
    • 29. ANATOMY OF A TWEET What to type... 69 d secretsushi How can I help you? My email address is info@website.com. Only the person you address will receive this... Secretsushi How can I help you? My email address is info@website.com. Sending someone a “direct” (private) message using the letter “d” & a space in front of their username. NOTE: You can only direct message people who are following you.
    • 30. ANATOMY OF A TWEET What to type... 91 My favorite mobile Twitter app is Tweetie #iphone What others see... Secretsushi My favorite mobile Twitter app is Tweetie #iphone Adding a hashtag to a tweet to provide context & include it in a larger conversation across Twitter.
    • 31. ANATOMY OF A TWEET QUICK REVIEW • All tweets can include up to 140 characters. That includes usernames and web links. • @username = Sending a public reply to another person. • d username (the letter “d”) = Sending a “direct” (private) message to someone who is already following you. • #anytopic = Adds context to your tweet by tying it into a particular topic or discussion. IE: #debate2010, #marketing, #nfl
    • 32. ANATOMY OF A TWEET BONUS ROUND! • Retweet = Endorsing a specific tweet & simultaneously reposting it to your Twitter followers. • Search/Saved Searches = Where you can search all public posts on Twitter for any keyword or phrase & save those searches to view later. • Lists = A tool to help you group & organize other users into “lists”. IE: You might create a list called “co-workers”, “influencers”, “friends” or “favorite companies”. • Favorites = A way to bookmark tweets you like or want to reference later. “Favorited” tweets are saved in the “Favorites” section of your profile.
    • 33. GET STARTED Set Up Your Profile
    • 34. GET STARTED Set Up Your Profile Page Start
    • 35. GET STARTED Set Up Your Profile Page Twitter accounts with a profile picture have 10 times more followers than those without. (Source: Blog.hubspot.com)
    • 36. GET STARTED Set Up Your Profile Page
    • 37. GET STARTED Brand Your Profile Background Go to www.tweetbacks.com or create your own
    • 38. GET STARTED Brand Your Profile Background Go to www.tweetbacks.com or create your own
    • 39. GET STARTED Brand Your Profile Background Go to www.tweetbacks.com or create your own
    • 40. GET STARTED Brand Your Profile Background Go to www.tweetbacks.com or create your own
    • 41. FIND PEOPLE TO FOLLOW Click “Find People” in the top right and then chose how you would like to start finding people to follow.
    • 42. FIND PEOPLE TO FOLLOW Place your mouse cursor over any username with an “@” symbol in front of it and a “hovercard” will pop up. When reading a tweet...
    • 43. FIND PEOPLE TO FOLLOW Place your mouse cursor over any username with an “@” symbol in front of it and a “hovercard” will pop up. When reading a tweet...
    • 44. FIND PEOPLE TO FOLLOW Place your mouse cursor over any username with an “@” symbol in front of it and a “hovercard” will pop up. When reading a tweet... Click any username and you will go to their Twitter profile page where you can learn more about them & follow them.
    • 45. FIND PEOPLE TO FOLLOW http://search.twitter.com Search for words or phrases about your industry, service, product, company name, etc
    • 46. FIND PEOPLE TO FOLLOW http://search.twitter.com Search for words or phrases about your industry, service, product, company name, etc
    • 47. ACTIVE WAYS TO “EARN” FOLLOWERS Add value to those who follow you by engaging, sharing, & helping whenever possible. Attract quality followers by understanding who you want to attract & tweet accordingly. Listen, follow, tweet, & repeat. Sprinkle some personality into your tweets.
    • 48. PASSIVE WAYS TO “EARN” FOLLOWERS Add your Twitter address (IE: www.twitter.com/secretsushi) to your business card, email signature, & website. Display a sign at your place of business with your Twitter username & an invitation to connect. Include your Twitter username in your offline marketing such as radio, tv, print, & display ads. Slip a friendly invitation to connect on Twitter into shipments to customers
    • 49. RESOURCES Twitter 101 for Business: http://business.twitter.com/twitter101 Mashable Twitter Guide Book: http://mashable.com/guidebook/twitter/ Twitterville: How Businesses Can Thrive in the New Global Neighborhoods by Shel Israel
    • 50. Tweet Me www.twitter.com/secretsushi http://blog.secretsushi.com www.secretsushi.com adam@secretsushi.com

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