Social Recruiting Summit 2009 @ Google

Welcome (back) to community William Uranga, Director Talent Acquisition, TiVo // Twitter: @williamu

We can restore value

We can decrease value

We can add value

Question: As recruiters can we create “community”? Can we give value to a community?

Can we give value?

We “do” community in:

In our corporate meetings

In our neighborhood

While looking for a cure

At the local PTA

What makes community work online?

Coming to terms The difference between an audience and a community is which direction the chairs are pointing…[its not] selling… [or an] audience to absorb our message. (chris brogan)

Coming to terms It’s something that’s built collectively, because it’s an impossible task for just one person (or even a handful of people) to complete. It literally takes a village. (amber naslund)

Does technology make community?

132 million employed* Does a number?

Things change, remain the same

Social media is about (getting back to) people

If people are the key, how are recruiters using social media? Is “community” really just another tool?

We see the silliness

We see attempts

And expressions of human nature weird “ cute” community

Those using social media are looking for: authenticity, feedback, influence and community They haven’t changed, will we? How are we interacting with them?

Expanding community

Creating distinction

Multiple contributors

Publishing to multiple streams

Influence communities Influence community

Policy

Council

Position

Practitioners (vs. recruiters)

Building community on the inside Building community on the inside

We (recruiters) can…

hire

be technologically savvy

develop strategy

Welcome (back) to community The biggest rewards will be found in building communities .

Mobile: 408-838-8900 Email: [email_address] Twitter: @williamu Blog: http://williamu.wordpress.com/ Facebook: facebook.com/williamu Contact

Slide #2: http://www.flickr.com/photos/madstillz/3570755472/sizes/l/

Slide #3: http://www.flickr.com/photos/davidking/215295178/sizes/o/

Slide #4: http://www.flickr.com/photos/mar00ned/130679019/sizes/l/ and http://www.flickr.com/photos/matthewfield/2306001896/sizes/l/

Slide #7: http://farm4.static.flickr.com/3488/3252395606_cc42fa0f23_o.jpg

Slide #8: http://blog.compete.com/2009/02/09/facebook-myspace-twitter-social-network/ and http:// www.bls.gov/ces/#news and http:// blogs.zdnet.com/BTL/?p =4942

Slide #9: http://www.flickr.com/photos/sakraft1/2682383165/sizes/l/ , http://www.flickr.com/photos/timdan2/379502403/sizes/o/ , http://www.flickr.com/photos/laughingsquid/562411329/sizes/m/ , http://www.flickr.com/photos/jae_yong/2683520217/ , http://www.flickr.com/photos/nataliemaynor/511046019/

Slide #13: http://twitter.com/ajilonjobs

Slide #14: http://www.flickr.com/photos/inkyhack/2510059057/ , http://www.flickr.com/photos/inkyhack/3542203719/ , and http://www.flickr.com/photos/nitz/258087392/