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HR and Social Media: Influencing The Conversation

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  • + foghornboy William Uranga 11 months ago
    Axel S. Thanks for the comment. I couldn’t agree more. I’ll be giving the same preso early next year and will, in addition to heavily updating the material, call the point is called out even more.
  • + axelschultze Axel Schultze 11 months ago
    Thanks for putting this together and up here. I very much like the flow. Maybe a slide about purpose would be a good addition for some folks who start: It’s not about YOU - don’t ask 'what’s in for me' - get over this. It’s about US 'It includes you if you include yourself'

    Axel
  • + guest6a36c385 guest6a36c385 12 months ago
    Thanks for sharing! I wrote a whitepaper about the subject, might be interesting in this context. http://cli.gs/BQUUte
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Notes on slide 1

Good morning & Thanks Is any experiencing an election “hangover”? The candidates call the election a “dialogue with the American people” This morning, I’d like to talk about a different dialogue that is going on. This dialogue is about Social Media but also the dialogues that go on in social media…

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HR and Social Media: Influencing The Conversation - Presentation Transcript

  1. HR and Social Media: How to Influence the Conversation November 5, 2008 @ HR Forum
  2. Topics
    • What
    • Why
    • How
  3. What is Social Media?
    • Meet
    • Define
    • Share
  4. What is Social Media?
    • Committee of “they”
    • … are primarily Internet-based tools for sharing and discussing information among human beings.
    • My try to simplify
    • … is people sharing, collaborating and publishing content on the Internet
  5. What is Social Media?
  6. What is Social Media? U.S. users (in millions), Quantcast.com 9/30/08
  7. What is Social Media? Neilsen Online via CNET So, yes, it’s big 57% 7,601 4,845 Reunion.com 59% 941 592 Multiply 86% 2,418 1,299 Bebo 115% 3,056 1,422 MyYearbook 116% 39,003 18,090 Facebook 121% 1,879 850 Last.fm 193% 11,924 4,075 LinkedIn 251% 2,955 842* Ning 330% 3,857 898 Tagged.com 343% 2,359 533* Twitter.com YOY + Sept. ‘08 Sept. ’07 Site
  8. Why Should I Care?
    • Evolving economy
    • Free agency
    • The Gen Thing
    • Values shift
  9. Why Should I Care?
    • It is
    • Dialogue
    • Offering value
    • People
    • Community
    • Consumer
    • Cheap
    • It is not
    • Monologue
    • Deliver message
    • Technology
    • Network
    • Corporate
    • Expensive
  10. Why Should I Care?
    • Brand
    Product Logo
  11. Why Should I Care? 60% use 93% presence 85% interaction 56% feel closer
  12. Why Should I Care?
  13. How Do I Start?
    • Drain
    • Multiple
    • New, old
    • Goals
  14. How Do I Start?
    • Internal
    • Opened the code
    • Product
  15. How Do I Start?
  16. How Do I Start? Others to mention…
  17. How Do I Start?
    • Forbidden
    • Why wait?
    • Coach
    • Represent
  18. How Do I Start?
  19. How Do I Start? Listen Engage Give, don’t collect
  20. How Do I Start? Voice Foster Study
  21. How Do I Start?
  22. Questions? Thanks
  23. Contact & credit William Uranga Personal email: [email_address] Linkedin: http:// www.linkedin.com/in/williamu Twitter: http://twitter.com/williamu Facebook: http://tinyurl.com/6d6sb3 Blog: Fistful of Talent - http:// www.fistfuloftalent.com / & Professional - http:// williamu.wordpress.com / ** Multiple sources & interviews were used in the making of this presentation. Please contact for specifics.

+ William UrangaWilliam Uranga, 2 years ago

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