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There is a massive growth in mobile video consumption which outpaces the capacity improvements in next generation mobile networks. Specifically, mobile network operators face the challenge of allocating the scarce wireless resources while maximizing the user quality of experience (QoE). The first part of this talk addresses the main challenges in uplink distribution of user-generated video content over fourth generation mobile networks. The second part explores the benefit of QoE-based traffic and resource management in the mobile network in the context of adaptive HTTP downlink video delivery.