Sercrets Of Using Video In B2 B Marketing

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This is a presentation on how to use video in B2B marketing

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Sercrets Of Using Video In B2 B Marketing

  1. 1. Secrets of the LinkedIn Power User Joy Scott, President of Scott Public Relations Robert Grossman President of Focus CreativePresented By
  2. 2. www.scottpublicrelations.com
  3. 3. www.focuscreative.com
  4. 4. Secrets of the LinkedIn Power UserPresented By
  5. 5. Agenda • Creating a Great Profile • Building Your Network • Using “Advanced Search” • Utilizing Special Interest Groups • Integrating Other Applications • Creating Engagement With Q & A’s • Soliciting and Using RecommendationsPresented By
  6. 6. Secrets of the LinkedIn Power UserPresented By
  7. 7. “Huh. So Iran just ‘friended’ us on Facebook… Like, do we accept?”
  8. 8. Secrets of the LinkedIn Power User Your LinkedIn ExperiencePresented By
  9. 9. Creating Your ProfilePresented By
  10. 10. Presented By
  11. 11. Power Tip #1 Customize Your Headline To Promote and Brand YourselfPresented By
  12. 12. HeadlinePresented By
  13. 13. Your LinkedIn Virtual HandshakePresented By
  14. 14. Presented By
  15. 15. Presented By
  16. 16. Presented By
  17. 17. Secrets of the LinkedIn Power UserPresented By
  18. 18. Power Tip #2 Customize Your Public URLPresented By
  19. 19. Do You Know What Your Public Profile Is? Yes NoPresented By
  20. 20. • Google Crawls LinkedIn Public Profiles • E-Mail Signatures • Links on your website and BlogsPresented By
  21. 21. Presented By
  22. 22. www.linkedin.com/in/robertsgrossmanPresented By
  23. 23. Secrets of the LinkedIn Power UserPresented By
  24. 24. Power Tip #3 Set Privacy SettingsPresented By
  25. 25. PrivacyPresented By
  26. 26. Building Your NetworkPresented By
  27. 27. Wide and FarReaching? Close and Narrow?
  28. 28. Which Is Best?Presented By
  29. 29. Find & Be FoundPresented By
  30. 30. Presented By
  31. 31. Sending InvitationsPresented By
  32. 32. Presented By
  33. 33. Power Tip # 4 Personalize!Presented By
  34. 34. Dear Fellow XYZ Member. Since we are both in XYZ and already using Linkedin, I would like to extend an invitation to connect on LinkedIn. This will help us to better serve our business building efforts. If you do not want to connect or you received this invitation in error, please select ”ignore" rather than ”Report Spam". If you have any questions or you want to talk directly, please contact me at 818.728.9200. Thank you. Robert S. Grossman Focus Creative GroupPresented By
  35. 35. Power Tip # 5 Personalize Your Reply!Presented By
  36. 36. Reply to An InvitationPresented By
  37. 37. Using “Advanced Search”Presented By
  38. 38. Advanced Search • Business Development • Referral Sources • Expanding Your Network • Finding Resources • Connecting with Alumni • Business OpportunitiesPresented By
  39. 39. Paid vs. Free • Free Account – Only Contact Information Through Tier Two • Paid – Search the Entire LinkedIn DatabasePresented By
  40. 40. Power Tip # 6 Find New Contacts Based On Potential For IntroductionPresented By
  41. 41. Presented By
  42. 42. Presented By
  43. 43. 746 ResultsSr. ManagerDeloitte50 miles - 10019
  44. 44. Presented By
  45. 45. Power Tip # 7 Evaluate Potential By Degree and ConnectionPresented By
  46. 46. PLAYER4 DirectConnectsAre Clients!
  47. 47. Power Tip # 8 Ask For The IntroductionPresented By
  48. 48. I Picked Up The Phone!Presented By
  49. 49. Secrets of the LinkedIn Power UserPresented By
  50. 50. Utilizing Special Interest GroupsPresented By
  51. 51. Power Tip # 9 Share Value – Help OthersPresented By
  52. 52. Groups Allow You To: • See both member-generated discussions and news in one setting. • Easily browse previews of the last three comments in a discussion. • Find interesting discussions by seeing who liked a discussion and how many people commented.Presented By
  53. 53. Power Tip # 10 Join Groups Where Your Prospects ArePresented By
  54. 54. Power Tip # 11 Get Market Information & Opinions, Recruit Staff and Make New ConnectionsPresented By
  55. 55. Power Tip # 12 DO NOT start by sellingPresented By
  56. 56. Integrating Other Applications LinkedIn Applications enable you to enrich your profile, share and collaborate with your network, and get the key insights that help you be more effective.Presented By
  57. 57. Power Tip # 13 Most Useful Applications…Presented By
  58. 58. Presented By
  59. 59. Secrets of the LinkedIn Power UserPresented By
  60. 60. Creating Engagement With Q & A’sPresented By
  61. 61. Power Tip # 14 Q&A – Demonstrate ExpertisePresented By
  62. 62. Power Tip # 15 Engage With Clarifying QuestionsPresented By
  63. 63. Power Tip # 16 Requested To Be Rated As “Best Answer”Presented By
  64. 64. Why Use Answers? • Engagement • Learn From Your Network • Help Others • Become a Subject Matter Expert • Profile Update – Top of MindPresented By
  65. 65. Secrets of the LinkedIn Power UserPresented By
  66. 66. The Secrets of Using Video In B2B Marketing Tuesday, November 15. 9:00 A.M. PST www.focuscreative.com www.scottpublicrelations.comPresented By
  67. 67. DiscussionPresented By

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