Public Image and Political Communication

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Public Image and Political Communication …

Public Image and Political Communication
by Glenda Gloria
Executive Editor, Newsbreak

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  • 1. Public Image and Political Communication GLENDA M. GLORIA Executive Director Newsbreak www.newsbreak.ph
  • 2.
    • The world of social media
    • How Twitter is changing the way we communicate
    • Usual gatekeepers no longer have control of information flow
  • 3.
    • 3 major changes since the birth of social media:
      • Changed how and where we spend political energies
      • Changed arena of political engagements
      • Changed protocol of politics
  • 4.
    • Looking down on ‘slacktivists’
    • ‘ Slacktivists’ fueled mass actions all over the world
    • www.ushahidi.com - what a noble idea can do
  • 5.
    • Media world no longer exclusive to journalists or even political PRs
    • 30 M Filipinos on the Internet
    • 10M Filipinos access their news through mobile phones
    • 23 M Filipinos on Facebook; PH 7 th biggest Twitter user
  • 6.
    • KEY PROBLEMS:
      • Censorship continues and prevails
      • Lack of mature and sophisticated engagement with the public
      • Focusing on public image program only before and during elections
  • 7. Public image hinges on public trust Technology as a strategic driver for growth