TigerSpike
“TEAM VODAFONE” WIDGET
DEVELOPMENT JOURNEY
Oliver Palmer
TigerSpike
Head of Innovation
Personal Media company
  with specialisation in
   mobile technology


 Technical innovation
 User Interface & User
      ...
What TigerSpike does
    Mobile    Device Apps /                        Mobile
  Campaigns     Widgets            Mobile S...
2010
The year of the
mobile application...
Samples of what widgets can
  offer…
• Widgets offer focused, optimized front-
  ends to Web-based information and
  servi...
Development lifecycle
Team Vodafone widget
          • Nokia and Triple Eight wanted to create a
            “TeamVodafone” Nokia Ovi Widget for...
Screen layouts




             • All screens need to be designed to fit
               multiple handset orientations
    ...
Features and functionality
• The Team Vodafone widget
  provides V8 fans with behind
  the scenes footage of each race
• W...
Other things to consider....
• Data and Reporting are
  crucial in delivering to client
  requirements
Thank you!
Oliver Palmer
Oliver.Palmer@tigerspike.com
Ph: +61 (0) 2 9361 5132
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Oliver Palmer

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Oliver Palmer

  1. 1. TigerSpike “TEAM VODAFONE” WIDGET DEVELOPMENT JOURNEY Oliver Palmer TigerSpike Head of Innovation
  2. 2. Personal Media company with specialisation in mobile technology Technical innovation User Interface & User Experience
  3. 3. What TigerSpike does Mobile Device Apps / Mobile Campaigns Widgets Mobile Sites Enterprise Strategy & Innovation Phoenix Platform
  4. 4. 2010 The year of the mobile application...
  5. 5. Samples of what widgets can offer… • Widgets offer focused, optimized front- ends to Web-based information and services. • This allows developers to take advantage of all the handset features, whilst delivering real time information • Widgets include the following features: – Utility and Social Media – Location Based Services (LBS) – Augmented Reality – Data and Reporting
  6. 6. Development lifecycle
  7. 7. Team Vodafone widget • Nokia and Triple Eight wanted to create a “TeamVodafone” Nokia Ovi Widget for the upcoming 2010 V8 SuperCars season. • Triple Eight are able to provide exclusive behind the scenes content from each race meeting as well as the basic race information and statistics • The Widget will display the best of this content to entice V8 (and TeamVodafone) sport enthusiasts to use the widget throughout the 2010 V8 SuperCars season
  8. 8. Screen layouts • All screens need to be designed to fit multiple handset orientations • Mobile advertising is also affected by screen rotation
  9. 9. Features and functionality • The Team Vodafone widget provides V8 fans with behind the scenes footage of each race • Widgets deliver optimised user experiences on the handset, whilst connecting to the Internet to provide real time access to content such as: – Twitter feed – Latest videos – Latest images – Race results and leader board
  10. 10. Other things to consider.... • Data and Reporting are crucial in delivering to client requirements
  11. 11. Thank you! Oliver Palmer Oliver.Palmer@tigerspike.com Ph: +61 (0) 2 9361 5132

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