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  • 1. COMMERCIALISING WITH NOKIA: OVI STORE AND BEYOND Kenny Mathers Head Developer Relations and Marketing Forum Nokia and Developer Communities, APAC
  • 2. Agenda • The market today • Nokia’s transformation • The opportunity • Nokia + Developers = future success
  • 3. “Content is King; Distribution is King Kong” Mark Ollila
  • 4. 4 billion people have a mobile phone globally; 1.3 billion are using a Nokia
  • 5. Smartphone market Smartphone shipments by platform Q4 2009 (Source: Canalys)
  • 6. The developer is at the centre of Nokia’s transformation
  • 7. Our commitment Increase Total Commit to Open Addressable Market Source Combine the Best of Lower Entry Barriers Mobile & Web for Developers
  • 8. Global value potential of app stores * Mobile App, Total Retail Revenue ($m) Split by Onstore/Offstore 2008 - 2014 * Juniper Research
  • 9. Distribution potential of app stores in Australia Million Download - App Store 250.0 200.0 150.0 Growth 100.0 50.0 0.0 2008 2009 2010 2011 2012 2013 Year 2014 * Projections by Juniper Research
  • 10. The Ovi Store • Applications, games, web apps, videos, podcasts, ringtones, themes and more! • Delivers personally relevant content to each consumer • Lets content providers monetize assets by reaching hundreds of millions of local or global users
  • 11. Content for everyone • Easiest way to find great content for Nokia devices • With thousands of content items per device, it offers something for everyone • Global distribution offers developers and publishers real opportunities
  • 12. Expanding cooperation & choice Singapore: 60 operators already offer mobile Russia: billing as a choice of payment Australia: Spain: Ireland: Italy: Germany: UK:
  • 13. Stats as of Feb 5, 2010 Ovi Store: content for everyone ACTIVITY • Over 1 million downloads a day • New users are up 100% in January • Users from more than 180 countries • Downloads are up 100% in January 5800 N97 XpressMusic • On average, each user has downloaded almost (12) items from Store since the launch MARKETS • Language support has increased to (30) languages • 60 operators in 18 countries support integrated mobile billing with Ovi Store • Accessible from more than 100 different Nokia Devices • Developers from 80 countries are distributing content 5530 E63 XpressMusic DEVICES • Ovi Store Beta release available for Nokia N900 • Shipping with Store embedded on most new compatible devices • High consumer activity around touch devices (in almost all of the top 10 Ovi Store countries, 5800 XpressMusic is the #1 N85 13 device for Store activity) E7 1
  • 14. Ovi Store: evolution on all fronts • Hundreds of enhancements since store launch • Consumer experience • Content re-download • Search enhancements • Improved category sorting and content discovery • Publishers • Reduced export times • Enhanced UX and overall workflow
  • 15. Achieving success... Jan Ole Suhr Founder
  • 16. Achieving success... Oliver Palmer Co-Founder & Head of Innovation
  • 17. Ovi Publish The easiest way for developers to distribute their apps to millions of Nokia users worldwide Global distribution • You pick which countries. Self-service publishing • 24/7 access at publish.ovi.com • Upload apps, specify metadata, distribution & •price points • Access to real-time reporting Favorable revenue opportunities • Credit card (in all applicable markets) • Mobile billing in 18 countries across more than 60 Operators • Content providers get 70%* of customer price
  • 18. Ovi Publish online banner generator Self-serve app promotion tool http://promotions.ovi.com/toolkit/ to easily design your own personalized “Available on Ovi” banners Link from publish.ovi.com Choose language
  • 19. Enter application details, choose a device image and a banner “call to action” Cut and paste banner code to your blog or web site Upload your application logo Choose a color Generate banners
  • 20. Calling all innovators… Life Improvement Eco/Being Green Entertainment Productivity Venture Challenge Challenge developers Submit apps that rock Development of Create applications Business submits “big to help save the planet and shows off cool applications that that positively effect idea” / business plan with innovative eco- multimedia features make life easier and the daily lives of that generates profit friendly applications. on the latest Nokia help us be more those living in for good. NGP devices. efficient. developing markets. assesses for angel funding. Subcategories: Subcategories: Subcategories: music, games, utilities, bus apps, education, agriculture, your $1 Million multimedia personal finance health idea www.callingallinnovators.com
  • 21. Optus challenge for Australian developers Consumer Business Challenge developers Challenge developers to build locally relevant to build locally consumer and relevant business entertainment and productivity extra A$5,000 applications for applications for award Australia Australia www.callingallinnovators.com
  • 22. It all comes to life! Acceleration Package • Learn about WRT & Qt development and publishing to Ovi • Plan your next innovative application in Web Run-Time (WRT) or Qt • Tell us about your idea by 31 March 2010 and get a free 1-year acceleration package worth more than €300 for approved projects Email your contact information and big idea to forumnokia.apac@nokia.com • Build your winning app using the latest APIs • Submit your ideas to Calling All Innovators and Optus Challenge before 18 May 2010 • Get more visibility with promotional opportunities with Nokia and our operator partners to maximize your investment
  • 23. The importance of YOUR effort • Your apps boost Nokia device & services offerings • Your applications complement our devices and services to offer solutions that delight consumers • Your Apps and content directly inform relevance and create demand • Calling All Innovators is an opportunity to showcase Your company on a global stage • Ovi Store provides the platform for You to distribute locally relevant content
  • 24. The future awaits…
  • 25. Thank you!