AIMIA AND MOBILE
Industry support for Aussie mobile content, services and
applications

John Butterworth
Chief Executive O...
“MORE DOLLARS FOR
DIGITAL”
“Mobile is the future and always will be”

 • Omar Hamoui founded AdMob in 2006
 • Sold it to a global digital powerhouse ...
AIMIA Mobile Industry Group

• Founded in October 2004
• Created to support the growth of mobile content,
  services and a...
AIMIA Mobile Industry Group
AMPLI – Australian Mobile      AIMIA Mobile Advertising
Phone Lifestyle Index          Guideli...
AIMIA Mobile Industry Group

Mobile Internship Scheme         Industry Events
• Matching students with         • Mobile Ad...
And of course….

Partnering with Nokia for the Forum Nokia
Developer Conference!
More information and resources at…
     www.aimia.com.au/mobile
Thank you!
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John Butterworth

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John Butterworth

  1. 1. AIMIA AND MOBILE Industry support for Aussie mobile content, services and applications John Butterworth Chief Executive Officer Australian Interactive Media Industry Association (AIMIA)
  2. 2. “MORE DOLLARS FOR DIGITAL”
  3. 3. “Mobile is the future and always will be” • Omar Hamoui founded AdMob in 2006 • Sold it to a global digital powerhouse in November 2009 for US$750m
  4. 4. AIMIA Mobile Industry Group • Founded in October 2004 • Created to support the growth of mobile content, services and applications in Australia • Comprised of carriers, publishers, developers, ad networks, service providers • Core industry development focus • Supports Mobile Monday’s and MEGA
  5. 5. AIMIA Mobile Industry Group AMPLI – Australian Mobile AIMIA Mobile Advertising Phone Lifestyle Index Guidelines • Annual study of • Technical guidelines for Australian consumer use advertising on mobile of mobile content, phones services, and applications • 2nd Edition 2009 • 5th Edition in 2009 • Endorsed the Interactive • Covers all facets of Advertising Bureau consumer usage Australia and the Media Federation of Australia
  6. 6. AIMIA Mobile Industry Group Mobile Internship Scheme Industry Events • Matching students with • Mobile Advertising companies for practical internships • Mobile and the Semantic • Companies involved Web include the ABC, • Exporting Mobile Content Amethon, TigerSpike, News Digital Media, • Mobile Measurement ninemsn, Sensis, • Mobile Content Yahoo!7 • Not a coffee-run • Mobile Mondays opportunity, all about real- • Mobile Entertainment world work experience Growth Alliance
  7. 7. And of course…. Partnering with Nokia for the Forum Nokia Developer Conference!
  8. 8. More information and resources at… www.aimia.com.au/mobile
  9. 9. Thank you!

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