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John Butterworth

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  • 1. AIMIA AND MOBILE Industry support for Aussie mobile content, services and applications John Butterworth Chief Executive Officer Australian Interactive Media Industry Association (AIMIA)
  • 2. “MORE DOLLARS FOR DIGITAL”
  • 3. “Mobile is the future and always will be” • Omar Hamoui founded AdMob in 2006 • Sold it to a global digital powerhouse in November 2009 for US$750m
  • 4. AIMIA Mobile Industry Group • Founded in October 2004 • Created to support the growth of mobile content, services and applications in Australia • Comprised of carriers, publishers, developers, ad networks, service providers • Core industry development focus • Supports Mobile Monday’s and MEGA
  • 5. AIMIA Mobile Industry Group AMPLI – Australian Mobile AIMIA Mobile Advertising Phone Lifestyle Index Guidelines • Annual study of • Technical guidelines for Australian consumer use advertising on mobile of mobile content, phones services, and applications • 2nd Edition 2009 • 5th Edition in 2009 • Endorsed the Interactive • Covers all facets of Advertising Bureau consumer usage Australia and the Media Federation of Australia
  • 6. AIMIA Mobile Industry Group Mobile Internship Scheme Industry Events • Matching students with • Mobile Advertising companies for practical internships • Mobile and the Semantic • Companies involved Web include the ABC, • Exporting Mobile Content Amethon, TigerSpike, News Digital Media, • Mobile Measurement ninemsn, Sensis, • Mobile Content Yahoo!7 • Not a coffee-run • Mobile Mondays opportunity, all about real- • Mobile Entertainment world work experience Growth Alliance
  • 7. And of course…. Partnering with Nokia for the Forum Nokia Developer Conference!
  • 8. More information and resources at… www.aimia.com.au/mobile
  • 9. Thank you!