ExtensionEngine Capabilities Overview


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ExtensionEngine is a decade-old company delivering outstanding software to startup and Fortune 500 clients alike.

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ExtensionEngine Capabilities Overview

  1. 1. Overview 1 Capabilities Presentation March 2012© 2012 ExtensionEngine, LLC. All rights reserved.
  2. 2. Contents 2 ■ Overview ■ The Team ■ Technology Utility Belt ■ Offerings ■ Clients ■ Case Studies© 2012 ExtensionEngine, LLC. All rights reserved.
  3. 3. Overview ExtensionEngine designs, builds, launches and maintains outstanding software. We have more than 100 experts in strategy, design, development and QA working together for more than a decade. We deliver value for clients in finance, life sciences and high tech for startups and Fortune 100 firms alike. 3© 2012 ExtensionEngine, LLC. All rights reserved.
  4. 4. Leadership Team 4 Bob Allard Niksa Radovic Bob Allard co-founded Niksa Radovic graduated Phi extensionEngine to Beta Kappa, summa cum combine his expertise in laude, from Brandeis facilitating productivity University with degrees in through leading-edge computer science and technology with his economics. He is a Watson dedication to assisting Fellow, as well as a recipient clients in any way possible. of a Wien International Scholarship and the Mitchom Award for Excellence in Computer Science. Furqan Nazeeri Stjepan Radovic Furqan Nazeeri has a BSE in Stjepan Radovic is in charge aerospace engineering from of the day-to-day Michigan and a MBA from management of Harvard. He is the co- extensionEngine software founder of 2 venture-backed engineering teams. In the web technology companies past, he has worked with and has 20 years of high-profile media clients experience building and such as MTV, Disney and managing high Sony Pictures. performance teams© 2012 ExtensionEngine, LLC. All rights reserved.
  5. 5. Technology Utility Belt 5© 2012 ExtensionEngine, LLC. All rights reserved.
  6. 6. Cost-Effective Global Delivery 6 Strategy Support & Maintenance Wireframing Development Planning Testing boston croatia Prototyping Customer Support UX/Design Production© 2012 ExtensionEngine, LLC. All rights reserved.
  7. 7. 7 ADVERTISING & MARKETING CORPORATE IDENTITY Our capabilities Advertising and marketing is about selling and raising the awareness of your brand, product or service while A brand identity is the foundation of who you are and what you stand for as a company - your system of engaging the audience to choose you over another. As beliefs, attributes and characteristics. A logo is the Offline a full service provider, ExtensionEngine creates and most prominent element of any brand. It extends executes on many types of multi-channel marketing across both online and offline communications. programs that include online and offline components ExtensionEngine has created corporate brands and such as: identities for both small and large corporations. Some channels include: ๏ Websites and microsites ๏ Corporate website ๏ Social media campaigns ๏ CXO employee and investor presentations ๏ Interactive presentations ๏ Email marketing ๏ Print, transit and online Advertising ๏ Event graphics ๏ Direct Mail/marketing ๏ Speaking engagements ๏ Trade show and event programs  ๏ Premium giveaways with new corporate ID COMMUNICATIONS PRODUCT LAUNCH Corporate communications are the voice to your A brand launch begins by creating public awareness brand offering. Whether we’re developing programs of your new brand identity. We facilitate each launch for your employees, investors or marketing, we help by  planning a "rollout" schedule in which various develop and launch the right communication for the communications and channels are revealed to the right purpose. Sample communications include: marketplace. Sample activities include: ๏ Corporate intranet/extranet ๏ Product demos ๏ Stationary system ๏ Advertising ๏ Interactive sales presentations ๏ Webinars ๏ White Papers ๏ Social media ๏ Offers/Promotions programs ๏ Collateral systems ๏ Microsites ๏ PowerPoint templates ๏ Sales tools ๏ Product collateral© 2012 ExtensionEngine, LLC. All rights reserved.
  8. 8. 8 INFORMATION ARCHITECTURE WEBSITE DESIGN Our capabilities Information architecture is about answering the question, “what does your app/site do and how does With the big picture thinking understood and the information architecture defined, we move to the next it do it?” Our user interface design is focused on step in our iterative process – website design. Great Interactive creating intuitive, functional and scalable experiences design is what we do but design at ExtensionEngine is for web, smartphone, tablet and kiosk applications. much more than just pretty pictures—it’s solving real Much of the interface design revolves around effective business challenges with the appropriate use of information design and navigation paths that help a workflow, motion, gestures, usability, branding, user locate relevant information quickly and easily. For typography, color, and style all in the context of the each application our main focus is on understanding medium and devices. Great design comes from the problem you’re trying to solve for the user and the iteration – no big secret there but all too often the tasks and process that must be modeled into collaborative element is left out and it’s critical. developing a straightforward interaction design. We work closely with your team to help identify all When you’ve deployed hundreds of outstanding requirements including the audiences that must be experiences, you come to understand a few things served, the use cases which must be accomplished and one of those important things is that design and the data requirements which support the process. without the oversight of technology is a recipe for disaster. The creativity and uniqueness across our From that, we develop an overall approach to the experiences are anchored by whats possible—sanity interaction and user interface. Early in the process, we checking design along the way with technical find it useful to provide "wireframe" prototypes that expertise to ensure that your incredible experience identify the data display as well as user interaction can be delivered on time and within your budget. controls and paths, without the distraction of visual Agencies without a technology background cannot do design elements. We use wireframing to ensure all use this and the all-too-common result is a dumbed down cases and tasks are properly incorporated into the experience or, even worse, a design that never gets interface. In parallel to the wireframe, we explore implemented. Incredible experiences come to life visual design options that are on brand and on when you bring together design and technology. strategy and present them for discussion, selection and refinement. The visual design will incorporate the data and functionality as previously specified.© 2012 ExtensionEngine, LLC. All rights reserved.
  9. 9. 9 ARCHITECTURE, DATA & APIs ExtensionEngine has the expertise to help clients Our capabilities define and put into place the processes, people and Every day, organizations are generating, storing and technology to manage data effectively across its retrieving incrementally more data. The activities lifecycle. Leveraging strong alliances with leading necessary to do this efficiently and cost effectively are Technology similarly growing in complexity. hardware and software vendors, we provide our clients with a wide perspective on all aspects of data architecture at each stage of the data lifecycle. In At the same time, technology advances are changing addition, we work with our alliance partners to help the way we think about a database and its relationship organizations manage the large expense associated to the supporting infrastructure. Data architecture with the growing data storage requirements. uses processes, systems and technology, and human performance to optimize the storage, access, With lots of data also comes open APIs. Businesses movement and organization of data. are scrambling to put APIs together as quickly as they can. In fact, research firm Gartner predicts that 75% Data architecture considers and balances the of the Fortune 1000 firms will have a public API by potentially conflicting requirements of transaction 2014. Such are the perceived benefits of APIs, or systems (fast response time), business intelligence application programming interfaces, in an increasingly (large quantities of data), and reporting (wide inter-connected world of technology in which distribution). To effectively manage data architecture websites and apps want to talk to one another, and components, enterprise-wide product standards need computing becomes ever more pervasive. to be defined. These standards need to be binding to ExtensionEngine has deep expertise in designing, the whole enterprise and must not be redundant. building and managing APIs in many settings. Enterprise-wide asset management needs to be in place for the data architecture component to enable resource sharing and to reduce equipment and operations costs. Our data architecture approach includes components that support the vision to improve data quality, productivity and operational efficiency as the organization grows.© 2012 ExtensionEngine, LLC. All rights reserved.
  10. 10. 10 TESTING & QA ๏ Get to market faster: Complete test cycles in as Our capabilities little as 48 hours, greatly improving time-to- ExtensionEngine offers a range of testing services market. designed to help you no matter where you are in the ๏ Lower total cost of testing: With our highly skilled software development lifecycle. Whether its a Technology+ functional test of existing features, usability testing of testing teams and process, we enable companies to increase their testing capacity while lowering a beta application or load testing of a mature product, their total cost of testing. ExtensionEngine has your real-world testing needs ๏ Complement in-house efforts: ExtensionEngine’s covered with our large team of professional testers. services are designed to meet a wide variety of objectives, and work closely with your in-house Our core capabilities include: QA team. ๏ Functional testing ๏ Stress testing MOBILE ๏ Security testing ExtensionEngine has more than 10 years of ๏ Localization testing experience developing in mobile across many ๏ Usability testing platforms and devices. We have built and managed hundreds of apps using: At ExtensionEngine, we have focused on making the testing process as simple as possible. Some of the ๏ iOS (iPhone, iPad, iPod Touch) largest organizations in the world rely upon us for QA ๏ Android and testing to: ๏ RIM ๏ Windows Mobile ๏ Maximize your testing coverage: Build an on- ๏ Older technologies including Symbian, BREW, demand test team and test your application Palm and others. across location, language, OS, browser, devices and other criteria. ๏ Increase application quality: Our test team can connect you with a wide range of skills and expertise to meet your specific needs.© 2012 ExtensionEngine, LLC. All rights reserved.
  11. 11. 11 FLASH, JAVASCRIPT & HTML5 Our capabilities There are several solutions we utilize to help bring content alive in an impactful way. Flash and Javascript are valuable interactive tools we utilize Motion for demonstrating products or services or as a stand alone application such as a virtual tour. We have experience delivering a wide spectrum of interactive media including video, animations, graphics, photography, and audio voiceovers, all with a high level of user interactivity and control which results in high impact experiences. VIDEO Video is a powerful channel to help announce, showcase or inform your brand, product or message. Whether you need a video to help launch your brand, a corporate video to tell your story or a product/sales video to drive sales, we help create memorable experiences that extend to all channels. Some types of videos include: ๏ Brand video ๏ Social/viral ๏ Product launch/demo ๏ Podcast ๏ Kiosk/POP displays ๏ Trade show/corporate announcements© 2012 ExtensionEngine, LLC. All rights reserved.
  12. 12. 12 ExtensionEngine is proud to be working with Clientele a range of clients locally, nationally and internationally across multiple industries. World Class ๏ Frontier Strategy Group ๏ Partners Healthcare ๏ Credo Reference ๏ zmags ๏ Zik Energy Points ๏ myRewards Tree ๏ Equifax ๏ Viridis Strategy Group ๏ Heinemann ๏ Lodging Econometrics© 2012 ExtensionEngine, LLC. All rights reserved.
  13. 13. Case Studies 13© 2012 ExtensionEngine, LLC. All rights reserved.
  14. 14. Historically, private companies have kept their executives’ salaries, benefits and bonuses under wraps. As a result, these same companies have had almost no data available to help them deal with the challenges of putting together compensation packages for their candidates. That changed in 2000 with the debut of CompStudy, a highly interactive web Web Application application that analyzes compensation for executives CompStudy Compensation Application of privately-owned businesses. 14 Fidelity (J. Robert Scott)© 2012 ExtensionEngine, LLC. All rights reserved.
  15. 15. Fidelity (J. Robert Scott) Project goals Develop an online, interactive platform for CompStudy Migrate legacy data (millions of data points) Integrate with internal/external systems Technologies include Javascript, MySQL, PHP using Drupal CMS and multiple charting libraries 15© 2012 ExtensionEngine, LLC. All rights reserved.
  16. 16. Lights. Camera. Desired Action. Brand, Product & Sustainability Videos Here’s a few outstanding videos we’ve created for Sika Sarnafil Sustainability Video clients – from sustainability to product launch teasers. 16 Notable Videos© 2012 ExtensionEngine, LLC. All rights reserved.
  17. 17. Notable Videos Aspentech Aspentech makes software that helps optimizing process manufacturing. With the launch of their new platform - V7, we created a product launch video used for both the industry as well as their employees. Raytheon Raytheon is one of the most innovative companies in the world. Every year, their leaders gather to share innovative ideas and information with each other. This video is one of many used to help rally the industry. Sika Sarnafil Sika Sarnafil is an international roof manufacturer. This video was developed to help demonstrate their dedication to sustainability worldwide. 17© 2012 ExtensionEngine, LLC. All rights reserved.
  18. 18. Mobile Application Building a consumer mobile application platform for a ROAM Wallet leading mobile payments client. 18 ROAM Data© 2012 ExtensionEngine, LLC. All rights reserved.
  19. 19. ROAM Project goals Design new iOS and Android application that works as a virtual wallet: ๏ Payments ๏ Deals and offers ๏ Loyalty program cards ๏ Identification ๏ Passwords ExtensionEngine took the project from a napkin to consumer launch with an application designed to support millions of users. 19© 2012 ExtensionEngine, LLC. All rights reserved.
  20. 20. First Trade needed to expand its customer base and connect with young professionals by promoting its new Virtual Checking product in the Boston and Long Integrated Marketing Program Island markets. A tall order for an unknown bank with FTUB NO FEES FOR ME Campaign few branches. 20 First Trade Union Bank© 2012 ExtensionEngine, LLC. All rights reserved.
  21. 21. First Trade Utilizing the NO FEES FOR ME theme, we create a multi-touchpoint awareness campaign positioning First Trade as a trusted regional bank that makes it easy to bank from anywhere, delivers superior service and won’t soak you at the ATM. Channels included: ๏ Billboards ๏ Mass Transit ๏ Print Advertising ๏ Direct Mail/ Email ๏ Radio ๏ Interactive ๏ Social Media 21© 2012 ExtensionEngine, LLC. All rights reserved.
  22. 22. ExtensionEngine Headquarters 125 Western Avenue | Boston, MA 02163 | 888.822.2516 extensionengine.com 22 Thank you.© 2012 ExtensionEngine, LLC. All rights reserved.