FM All-In-One Presentation

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  • FM All-In-One Presentation

    1. 1. Marketing on the Main Street FM Web Consulting 1
    2. 2. Growth of Digital Marketing in the US $13,232 $11,274 $9,150in millions $6,998 $4,896 $3,242 Source: Forrester, August 2011 2
    3. 3. Dual Growth Opportunities Mobile Text Marketing  Proven with open rate, response rate, and brand image  Unlike smartphone apps, text marketing works with everybody Multi-channel Marketing  “Multi-tasking” & “instant” life style  Email became less effective. Mobile and Social are hot. 3
    4. 4. SMB/SME Reality Feeling Squeezed  Large competitors  On-line discount businesses Pressed for New Media  Flyers are old  Email alone became in-effective Limited Staff  Lack of resource & expertise 4
    5. 5. The Only Alternative: All-In-One Marketing Dead Simple  One user interface for all channels  No need to learn multiple products Does Everything  5 Most Popular Channels  Old (phone) to New (mobile & social) All at 1 Place  One database  One vendor. One price to pay. 5
    6. 6. Why All-In-One? Reach ALL Customers Single Integrated Marketing Suite Orchestrated Campaign Works! 6
    7. 7. Why All-In-One? Reach ALL Customers  Email reaches 30%; Mobile Text 25%; Social 20%; etc.  Honoring “preferred channel” for each recipient 7
    8. 8. Why All-In-One? Single Integrated Marketing Suite  All 5 channels for a price of 1  Single integrated dashboard for managing all 5 8
    9. 9. Why All-In-One? Orchestrated Campaign  Immediate Results  Time the release of various multi-channel messages during campaign  Open rate, response rate, conversion  instant ROI 9
    10. 10. A Typical Success Story SMB: Pay for Service in one campaign  Acquire NEW customers by displaying keywords on windows  Bring back REPEAT customers  Generate instant traffic during slow periods Corporations  Interactive and engaging events  Branding support Non-Profits  News, Alerts, Updates  Fun 2-way interactions 10
    11. 11. Jamba Juice Keyword Opt-In End of summer dealIncreased store traffic by 10% - Buy One Get One-16 Immediate impact on boosting sales ounce smoothie. At the Market Place Jamba only. Offer good until 9/12/11“FM Web Consulting provides us withthe most direct, immediate andaffordable way to connect with localresidents and quickly build a loyalfollowing” 11
    12. 12. Mobile Keywords in Action 12
    13. 13. Mobile Keywords in Action 13
    14. 14. Send MessagesReengage consumers with coupons, offers, and reminders. Sky’s Electronics: Jim’s Pizza: Limited time offer! Show this text at the 30% off any big register for 25% off Screen TV today your Next order! through May 7th. Expires today! Coupon Code: NXZP Reply STOP to cancel Reply STOP to cancel 14
    15. 15. Mobile eCards Send high-impact greetings or coupons to increase likelihood of redemption. 15
    16. 16. QR Codes 16
    17. 17. Text-to-Screen Display 17
    18. 18. Text Appointment Reminders Increase client/patient retention through personalized & automated text reminders. 18
    19. 19. Voice Broadcast 19

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