0
So|Lo|Mo            Social	  Media	  and	  Mobile	  Marke1ng	  Collide                                                  by...
Why	  So|Lo|Mo?          What is it?          Why use it?          How can it be innovative          10 Step implementatio...
What	  is	  it?Friday 04 November 11
What	  is	  it?                        Voluntary                        TrackingFriday 04 November 11
What	  is	  it?Friday 04 November 11
What	  is	  it?Friday 04 November 11
What	  is	  it?                        Social Location MarketingFriday 04 November 11
Why	  is	  it	  Innova1ve?                        Awareness                         Interest                        Evalua...
The	  New	  Funnel                                        Source: Marketing ProfsFriday 04 November 11
Why	  should	  you	  bother?Friday 04 November 11
Low	  cost	  of	  entry              Easiest point of entry             of all social media               Little setup    ...
Know	  where	  your	  customers	  are            Know      When your      customers      are here      Who are      regula...
Know	  where	  your	  customers	  are            Know      When your      customers      are here      Who are      regula...
The	  1ps                                     Source: Marketing ProfsFriday 04 November 11
Listen	  to	  what	  they	  say                   Monitor          Conversations          Take appropriate          action...
Listen	  to	  what	  they	  say                   Monitor          Conversations          Take appropriate          action...
The	  1ps                                     Source: Marketing ProfsFriday 04 November 11
Proven	  approach	  for...                        Fashion                        Retail                        Hospitality...
Why	  people	  don’t	  checkin?           50% don’t own a smart phone           49% had no motivation           48% cited ...
Use	  of	  social	  loca1on	  soIware?Friday 04 November 11
Where	  they	  use	  it?Friday 04 November 11
Types	  of	  companies	  using	  FoursquareFriday 04 November 11
Types	  of	  companies	  using	  FoursquareFriday 04 November 11
Types	  of	  companies	  using	  Foursquare                                             Add listings to account           ...
Types	  of	  companies	  using	  Foursquare                                        Office & Staff information             ...
Types	  of	  companies	  using	  Foursquare                          Top 25                        Restaurants            ...
Types	  of	  companies	  using	  Foursquare                        Retail                        http://bit.ly/gKz08LFrida...
Types	  of	  companies	  using	  FoursquareFriday 04 November 11
Social	  Media	  is	  not	  a	  ....Friday 04 November 11
Social	  Media	  is	  not	  a	  ....                        or a Magic         WandFriday 04 November 11
Fix	  things	  in	  your	  business	  first...               Not a recipe for overnight              success for an ailing ...
Stats...Stats...Stats...Friday 04 November 11
Stats...Stats...Stats...Friday 04 November 11
Stats...Stats...Stats...Friday 04 November 11
Stats...Stats...Stats...Friday 04 November 11
Stats...Stats...Stats...Friday 04 November 11
Stats...Stats...Stats...Friday 04 November 11
Stats...Stats...Stats...                                      12% use LBSFriday 04 November 11
Stats...Stats...Stats...                        20% of location-based                        users checks in dailyFriday 0...
Even	  more	  stats...Friday 04 November 11
Even	  more	  stats...Friday 04 November 11
Even	  more	  stats...Friday 04 November 11
Even	  more	  stats...Friday 04 November 11
Privacy	  Issues...Friday 04 November 11
10	  -­‐	  Steps	  to	  Implement?             What’s your   Game plan?Friday 04 November 11
10	  -­‐	  Steps	  to	  Implement?             What’s your   Game plan?Friday 04 November 11
Step	  1                        STEP 1             Become familiar with             location based services               ...
Step	  2                        STEP 2            Determine your        GOALs                  Increase foot traffic       ...
Step	  2                        STEP 2            Determine your        GOALs                  Increase foot traffic       ...
STEP 3            Establish your PRESENCE                  List on each network                  Ensure correct detailsFri...
STEP 3            Establish your PRESENCE                  List on each network                  Ensure correct detailsFri...
Step	  4                        STEP 4             Operationalize your                        LBS program                 ...
Step	  4                        STEP 4             Operationalize your                        LBS program                 ...
Step	  5                          STEP 5            Implement COMPELLING                     programs                 20% ...
Step	  5                          STEP 5            Implement COMPELLING                     programs                 20% ...
Step	  6                        STEP 6             ENGAGE with customers              Gowalla leader board              Of...
Step	  6                        STEP 6             ENGAGE with customers              Gowalla leader board              Of...
Step	  7                        STEP 7                   TRACK everything                 Foursquare analytics            ...
Step	  7                        STEP 7                   TRACK everything                 Foursquare analytics            ...
Step	  8                        STEP 8                   Be prepared to                       ADAPT               As featu...
Step	  8                        STEP 8                   Be prepared to                       ADAPT               As featu...
Step	  9                         STEP 9                        Avoid common                          PITFALLS             ...
Step	  9                         STEP 9                        Avoid common                          PITFALLS             ...
Step	  10                        STEP 10                    Spy on your                   COMPETITORS                   Se...
Step	  10                        STEP 10                    Spy on your                   COMPETITORS                   Se...
SummaryFriday 04 November 11
POEM?               • Print          • Website       • Social media                  advertising   • Portals       • Blogs...
Ques1onsFriday 04 November 11
Upcoming SlideShare
Loading in...5
×

So lomo

2,439

Published on

Published in: Business, News & Politics
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,439
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
19
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "So lomo"

  1. 1. So|Lo|Mo Social  Media  and  Mobile  Marke1ng  Collide by  Francois  MuscatFriday 04 November 11
  2. 2. Why  So|Lo|Mo? What is it? Why use it? How can it be innovative 10 Step implementationFriday 04 November 11
  3. 3. What  is  it?Friday 04 November 11
  4. 4. What  is  it? Voluntary TrackingFriday 04 November 11
  5. 5. What  is  it?Friday 04 November 11
  6. 6. What  is  it?Friday 04 November 11
  7. 7. What  is  it? Social Location MarketingFriday 04 November 11
  8. 8. Why  is  it  Innova1ve? Awareness Interest Evaluation Action Advocacy People can change their mind at the “Point of Sale”Friday 04 November 11
  9. 9. The  New  Funnel Source: Marketing ProfsFriday 04 November 11
  10. 10. Why  should  you  bother?Friday 04 November 11
  11. 11. Low  cost  of  entry Easiest point of entry of all social media Little setup Little contentFriday 04 November 11
  12. 12. Know  where  your  customers  are Know When your customers are here Who are regulars First timers Gain insight for MarketingFriday 04 November 11
  13. 13. Know  where  your  customers  are Know When your customers are here Who are regulars First timers Gain insight for MarketingFriday 04 November 11
  14. 14. The  1ps Source: Marketing ProfsFriday 04 November 11
  15. 15. Listen  to  what  they  say Monitor Conversations Take appropriate action Don’t Let bad news spreadFriday 04 November 11
  16. 16. Listen  to  what  they  say Monitor Conversations Take appropriate action Don’t Let bad news spreadFriday 04 November 11
  17. 17. The  1ps Source: Marketing ProfsFriday 04 November 11
  18. 18. Proven  approach  for... Fashion Retail Hospitality RestaurantsFriday 04 November 11
  19. 19. Why  people  don’t  checkin? 50% don’t own a smart phone 49% had no motivation 48% cited privacy concernsFriday 04 November 11
  20. 20. Use  of  social  loca1on  soIware?Friday 04 November 11
  21. 21. Where  they  use  it?Friday 04 November 11
  22. 22. Types  of  companies  using  FoursquareFriday 04 November 11
  23. 23. Types  of  companies  using  FoursquareFriday 04 November 11
  24. 24. Types  of  companies  using  Foursquare Add listings to account Checkin on Open House Checkin when showing property Provide map to location Real EstateFriday 04 November 11
  25. 25. Types  of  companies  using  Foursquare Office & Staff information Invite people for coffee & map Invite house hunters to come by Track visits to properties & share with seller Real Estate OfficeFriday 04 November 11
  26. 26. Types  of  companies  using  Foursquare Top 25 Restaurants http://bit.ly/i7w58YFriday 04 November 11
  27. 27. Types  of  companies  using  Foursquare Retail http://bit.ly/gKz08LFriday 04 November 11
  28. 28. Types  of  companies  using  FoursquareFriday 04 November 11
  29. 29. Social  Media  is  not  a  ....Friday 04 November 11
  30. 30. Social  Media  is  not  a  .... or a Magic WandFriday 04 November 11
  31. 31. Fix  things  in  your  business  first... Not a recipe for overnight success for an ailing business If you have things to fix, don’t do social media Fix issues first, then come back & join in the funFriday 04 November 11
  32. 32. Stats...Stats...Stats...Friday 04 November 11
  33. 33. Stats...Stats...Stats...Friday 04 November 11
  34. 34. Stats...Stats...Stats...Friday 04 November 11
  35. 35. Stats...Stats...Stats...Friday 04 November 11
  36. 36. Stats...Stats...Stats...Friday 04 November 11
  37. 37. Stats...Stats...Stats...Friday 04 November 11
  38. 38. Stats...Stats...Stats... 12% use LBSFriday 04 November 11
  39. 39. Stats...Stats...Stats... 20% of location-based users checks in dailyFriday 04 November 11
  40. 40. Even  more  stats...Friday 04 November 11
  41. 41. Even  more  stats...Friday 04 November 11
  42. 42. Even  more  stats...Friday 04 November 11
  43. 43. Even  more  stats...Friday 04 November 11
  44. 44. Privacy  Issues...Friday 04 November 11
  45. 45. 10  -­‐  Steps  to  Implement? What’s your Game plan?Friday 04 November 11
  46. 46. 10  -­‐  Steps  to  Implement? What’s your Game plan?Friday 04 November 11
  47. 47. Step  1 STEP 1 Become familiar with location based services like Foursquare Download Foursquare Link Twitter & FacebookFriday 04 November 11
  48. 48. Step  2 STEP 2 Determine your GOALs Increase foot traffic Sell more of a “particular” item Target patrons at certain times Promote a specific product New customer acquisition Get repeat customersFriday 04 November 11
  49. 49. Step  2 STEP 2 Determine your GOALs Increase foot traffic Sell more of a “particular” item Target patrons at certain times Promote a specific product New customer acquisition Get repeat customersFriday 04 November 11
  50. 50. STEP 3 Establish your PRESENCE List on each network Ensure correct detailsFriday 04 November 11
  51. 51. STEP 3 Establish your PRESENCE List on each network Ensure correct detailsFriday 04 November 11
  52. 52. Step  4 STEP 4 Operationalize your LBS program In store signs Table tents & placards Train your staff Mailing customers Advertise with outdoor signs Promote in Yellow Pages Hold in-store events Advertise in print media Create word of mouth buzzFriday 04 November 11
  53. 53. Step  4 STEP 4 Operationalize your LBS program In store signs Table tents & placards Train your staff Mailing customers Advertise with outdoor signs Promote in Yellow Pages Hold in-store events Advertise in print media Create word of mouth buzzFriday 04 November 11
  54. 54. Step  5 STEP 5 Implement COMPELLING programs 20% off between 2 & 4pm Checkin 5 times, get a free coffee Mayor gets first drink free every checkin 10% off with checkinFriday 04 November 11
  55. 55. Step  5 STEP 5 Implement COMPELLING programs 20% off between 2 & 4pm Checkin 5 times, get a free coffee Mayor gets first drink free every checkin 10% off with checkinFriday 04 November 11
  56. 56. Step  6 STEP 6 ENGAGE with customers Gowalla leader board Offer free cookie for posting recommendations Speak to them about why they go to other venuesFriday 04 November 11
  57. 57. Step  6 STEP 6 ENGAGE with customers Gowalla leader board Offer free cookie for posting recommendations Speak to them about why they go to other venuesFriday 04 November 11
  58. 58. Step  7 STEP 7 TRACK everything Foursquare analytics Venue stats Number of checkins Unique visitors Tweets sentFriday 04 November 11
  59. 59. Step  7 STEP 7 TRACK everything Foursquare analytics Venue stats Number of checkins Unique visitors Tweets sentFriday 04 November 11
  60. 60. Step  8 STEP 8 Be prepared to ADAPT As features change As new tools emerge Review you own promotion resultsFriday 04 November 11
  61. 61. Step  8 STEP 8 Be prepared to ADAPT As features change As new tools emerge Review you own promotion resultsFriday 04 November 11
  62. 62. Step  9 STEP 9 Avoid common PITFALLS Don’t post fake reviews Poorly designed Ads Forget to monitor activityFriday 04 November 11
  63. 63. Step  9 STEP 9 Avoid common PITFALLS Don’t post fake reviews Poorly designed Ads Forget to monitor activityFriday 04 November 11
  64. 64. Step  10 STEP 10 Spy on your COMPETITORS See what specials they offer Monitor check-in activity Identify strategic opportunitiesFriday 04 November 11
  65. 65. Step  10 STEP 10 Spy on your COMPETITORS See what specials they offer Monitor check-in activity Identify strategic opportunitiesFriday 04 November 11
  66. 66. SummaryFriday 04 November 11
  67. 67. POEM? • Print • Website • Social media advertising • Portals • Blogs • Television • Micro sites • Foursquare • Web banners • Mobile site • Twitter • Paid search • Media deals MEDIAFriday 04 November 11
  68. 68. Ques1onsFriday 04 November 11
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×