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So lomo
 

So lomo

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    So lomo So lomo Presentation Transcript

    • So|Lo|Mo Social  Media  and  Mobile  Marke1ng  Collide by  Francois  MuscatFriday 04 November 11
    • Why  So|Lo|Mo? What is it? Why use it? How can it be innovative 10 Step implementationFriday 04 November 11
    • What  is  it?Friday 04 November 11
    • What  is  it? Voluntary TrackingFriday 04 November 11
    • What  is  it?Friday 04 November 11
    • What  is  it?Friday 04 November 11
    • What  is  it? Social Location MarketingFriday 04 November 11
    • Why  is  it  Innova1ve? Awareness Interest Evaluation Action Advocacy People can change their mind at the “Point of Sale”Friday 04 November 11
    • The  New  Funnel Source: Marketing ProfsFriday 04 November 11
    • Why  should  you  bother?Friday 04 November 11
    • Low  cost  of  entry Easiest point of entry of all social media Little setup Little contentFriday 04 November 11
    • Know  where  your  customers  are Know When your customers are here Who are regulars First timers Gain insight for MarketingFriday 04 November 11
    • Know  where  your  customers  are Know When your customers are here Who are regulars First timers Gain insight for MarketingFriday 04 November 11
    • The  1ps Source: Marketing ProfsFriday 04 November 11
    • Listen  to  what  they  say Monitor Conversations Take appropriate action Don’t Let bad news spreadFriday 04 November 11
    • Listen  to  what  they  say Monitor Conversations Take appropriate action Don’t Let bad news spreadFriday 04 November 11
    • The  1ps Source: Marketing ProfsFriday 04 November 11
    • Proven  approach  for... Fashion Retail Hospitality RestaurantsFriday 04 November 11
    • Why  people  don’t  checkin? 50% don’t own a smart phone 49% had no motivation 48% cited privacy concernsFriday 04 November 11
    • Use  of  social  loca1on  soIware?Friday 04 November 11
    • Where  they  use  it?Friday 04 November 11
    • Types  of  companies  using  FoursquareFriday 04 November 11
    • Types  of  companies  using  FoursquareFriday 04 November 11
    • Types  of  companies  using  Foursquare Add listings to account Checkin on Open House Checkin when showing property Provide map to location Real EstateFriday 04 November 11
    • Types  of  companies  using  Foursquare Office & Staff information Invite people for coffee & map Invite house hunters to come by Track visits to properties & share with seller Real Estate OfficeFriday 04 November 11
    • Types  of  companies  using  Foursquare Top 25 Restaurants http://bit.ly/i7w58YFriday 04 November 11
    • Types  of  companies  using  Foursquare Retail http://bit.ly/gKz08LFriday 04 November 11
    • Types  of  companies  using  FoursquareFriday 04 November 11
    • Social  Media  is  not  a  ....Friday 04 November 11
    • Social  Media  is  not  a  .... or a Magic WandFriday 04 November 11
    • Fix  things  in  your  business  first... Not a recipe for overnight success for an ailing business If you have things to fix, don’t do social media Fix issues first, then come back & join in the funFriday 04 November 11
    • Stats...Stats...Stats...Friday 04 November 11
    • Stats...Stats...Stats...Friday 04 November 11
    • Stats...Stats...Stats...Friday 04 November 11
    • Stats...Stats...Stats...Friday 04 November 11
    • Stats...Stats...Stats...Friday 04 November 11
    • Stats...Stats...Stats...Friday 04 November 11
    • Stats...Stats...Stats... 12% use LBSFriday 04 November 11
    • Stats...Stats...Stats... 20% of location-based users checks in dailyFriday 04 November 11
    • Even  more  stats...Friday 04 November 11
    • Even  more  stats...Friday 04 November 11
    • Even  more  stats...Friday 04 November 11
    • Even  more  stats...Friday 04 November 11
    • Privacy  Issues...Friday 04 November 11
    • 10  -­‐  Steps  to  Implement? What’s your Game plan?Friday 04 November 11
    • 10  -­‐  Steps  to  Implement? What’s your Game plan?Friday 04 November 11
    • Step  1 STEP 1 Become familiar with location based services like Foursquare Download Foursquare Link Twitter & FacebookFriday 04 November 11
    • Step  2 STEP 2 Determine your GOALs Increase foot traffic Sell more of a “particular” item Target patrons at certain times Promote a specific product New customer acquisition Get repeat customersFriday 04 November 11
    • Step  2 STEP 2 Determine your GOALs Increase foot traffic Sell more of a “particular” item Target patrons at certain times Promote a specific product New customer acquisition Get repeat customersFriday 04 November 11
    • STEP 3 Establish your PRESENCE List on each network Ensure correct detailsFriday 04 November 11
    • STEP 3 Establish your PRESENCE List on each network Ensure correct detailsFriday 04 November 11
    • Step  4 STEP 4 Operationalize your LBS program In store signs Table tents & placards Train your staff Mailing customers Advertise with outdoor signs Promote in Yellow Pages Hold in-store events Advertise in print media Create word of mouth buzzFriday 04 November 11
    • Step  4 STEP 4 Operationalize your LBS program In store signs Table tents & placards Train your staff Mailing customers Advertise with outdoor signs Promote in Yellow Pages Hold in-store events Advertise in print media Create word of mouth buzzFriday 04 November 11
    • Step  5 STEP 5 Implement COMPELLING programs 20% off between 2 & 4pm Checkin 5 times, get a free coffee Mayor gets first drink free every checkin 10% off with checkinFriday 04 November 11
    • Step  5 STEP 5 Implement COMPELLING programs 20% off between 2 & 4pm Checkin 5 times, get a free coffee Mayor gets first drink free every checkin 10% off with checkinFriday 04 November 11
    • Step  6 STEP 6 ENGAGE with customers Gowalla leader board Offer free cookie for posting recommendations Speak to them about why they go to other venuesFriday 04 November 11
    • Step  6 STEP 6 ENGAGE with customers Gowalla leader board Offer free cookie for posting recommendations Speak to them about why they go to other venuesFriday 04 November 11
    • Step  7 STEP 7 TRACK everything Foursquare analytics Venue stats Number of checkins Unique visitors Tweets sentFriday 04 November 11
    • Step  7 STEP 7 TRACK everything Foursquare analytics Venue stats Number of checkins Unique visitors Tweets sentFriday 04 November 11
    • Step  8 STEP 8 Be prepared to ADAPT As features change As new tools emerge Review you own promotion resultsFriday 04 November 11
    • Step  8 STEP 8 Be prepared to ADAPT As features change As new tools emerge Review you own promotion resultsFriday 04 November 11
    • Step  9 STEP 9 Avoid common PITFALLS Don’t post fake reviews Poorly designed Ads Forget to monitor activityFriday 04 November 11
    • Step  9 STEP 9 Avoid common PITFALLS Don’t post fake reviews Poorly designed Ads Forget to monitor activityFriday 04 November 11
    • Step  10 STEP 10 Spy on your COMPETITORS See what specials they offer Monitor check-in activity Identify strategic opportunitiesFriday 04 November 11
    • Step  10 STEP 10 Spy on your COMPETITORS See what specials they offer Monitor check-in activity Identify strategic opportunitiesFriday 04 November 11
    • SummaryFriday 04 November 11
    • POEM? • Print • Website • Social media advertising • Portals • Blogs • Television • Micro sites • Foursquare • Web banners • Mobile site • Twitter • Paid search • Media deals MEDIAFriday 04 November 11
    • Ques1onsFriday 04 November 11