0
The “Imagesphere”:Pictures Emerge as the New New ThingBob Lisbonne— CEO Luminate                                       @lu...
@luminate
@luminate
@luminate
@luminate
@luminate
@luminate
@luminate
@luminate
@luminate
@luminate
@luminate
@luminate
@luminate
@luminate
@luminate
@luminate
@luminate
@luminate
@luminate
@luminate
@luminate
@luminate
Tracing the evolution     of pictures...                        @luminate
1. Taking pictures                     @luminate
@luminate
@luminate
@luminate
@luminate
Now...         @luminate
2 billionpicture-taking devices sold   last year  http://blog.1000memories.com/  119-mobile-is-changing-the-way-         w...
@luminate
@luminate
@luminate
@luminate
@luminate
10% of allphotos (ever)were taken inthe past 12months                http://blog.1000memories.com/94-number-of-photos-ever...
http:// hyperallergic.com/ 48765/how-many-photos-do-americans-    take-a-year/  @luminate
2. Sharing pictures                      @luminate
@luminate
@luminate
@luminate
3. Interacting w/ pictures                        @luminate
@luminate
@luminate
@luminate
@luminate
@luminate
@luminate
@luminate
@luminate
@luminate
@luminate
Publishers    &Marketers...               @luminate
What is myimage strategy?                  @luminate
1. Audience acquisition                   @luminate
“Each image share   generates fourincremental visitors”                        @luminate
2. User engagement                     @luminate
“Users spend 6 sec’smore time per imagewhen it’s interactive”                         @luminate
3. Revenue             @luminate
Creates new real estateCreates incremental RPM                           @luminate
@luminate
Ads native to images:1. user-initiated2. viewable3. targeted                           @luminate
Visual targeting                   @luminate
@luminate
@luminate
@luminate
@luminate
@luminate
“Imagesphere”|ˈimij-sfi(ə)r|noun1. The emerging mode of digitalcommunication employing prominentuse of images.2. The aggre...
@luminate
@luminate
@luminate
@luminate
@luminate
@luminate
@luminate
@luminate
@luminate
@luminate
Summary:1. Images as the new new thing2. Potential of interactive images       3. “Imagesphere”                           ...
@luminate
Visual Culture: New Opportunities for Consumers, Publishers & Brands [Sponsor Spotlight], Speaker — Bob Lisbonne (Luminate)
Upcoming SlideShare
Loading in...5
×

Visual Culture: New Opportunities for Consumers, Publishers & Brands [Sponsor Spotlight], Speaker — Bob Lisbonne (Luminate)

74,941

Published on

CM Summit (May 14, 2012)

Published in: Business, Technology
4 Comments
29 Likes
Statistics
Notes
No Downloads
Views
Total Views
74,941
On Slideshare
0
From Embeds
0
Number of Embeds
14
Actions
Shares
0
Downloads
287
Comments
4
Likes
29
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Transcript of "Visual Culture: New Opportunities for Consumers, Publishers & Brands [Sponsor Spotlight], Speaker — Bob Lisbonne (Luminate)"

    1. 1. The “Imagesphere”:Pictures Emerge as the New New ThingBob Lisbonne— CEO Luminate @luminate
    2. 2. @luminate
    3. 3. @luminate
    4. 4. @luminate
    5. 5. @luminate
    6. 6. @luminate
    7. 7. @luminate
    8. 8. @luminate
    9. 9. @luminate
    10. 10. @luminate
    11. 11. @luminate
    12. 12. @luminate
    13. 13. @luminate
    14. 14. @luminate
    15. 15. @luminate
    16. 16. @luminate
    17. 17. @luminate
    18. 18. @luminate
    19. 19. @luminate
    20. 20. @luminate
    21. 21. @luminate
    22. 22. @luminate
    23. 23. @luminate
    24. 24. Tracing the evolution of pictures... @luminate
    25. 25. 1. Taking pictures @luminate
    26. 26. @luminate
    27. 27. @luminate
    28. 28. @luminate
    29. 29. @luminate
    30. 30. Now... @luminate
    31. 31. 2 billionpicture-taking devices sold last year http://blog.1000memories.com/ 119-mobile-is-changing-the-way- we-share-our-lives @luminate
    32. 32. @luminate
    33. 33. @luminate
    34. 34. @luminate
    35. 35. @luminate
    36. 36. @luminate
    37. 37. 10% of allphotos (ever)were taken inthe past 12months http://blog.1000memories.com/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox @luminate
    38. 38. http:// hyperallergic.com/ 48765/how-many-photos-do-americans- take-a-year/ @luminate
    39. 39. 2. Sharing pictures @luminate
    40. 40. @luminate
    41. 41. @luminate
    42. 42. @luminate
    43. 43. 3. Interacting w/ pictures @luminate
    44. 44. @luminate
    45. 45. @luminate
    46. 46. @luminate
    47. 47. @luminate
    48. 48. @luminate
    49. 49. @luminate
    50. 50. @luminate
    51. 51. @luminate
    52. 52. @luminate
    53. 53. @luminate
    54. 54. Publishers &Marketers... @luminate
    55. 55. What is myimage strategy? @luminate
    56. 56. 1. Audience acquisition @luminate
    57. 57. “Each image share generates fourincremental visitors” @luminate
    58. 58. 2. User engagement @luminate
    59. 59. “Users spend 6 sec’smore time per imagewhen it’s interactive” @luminate
    60. 60. 3. Revenue @luminate
    61. 61. Creates new real estateCreates incremental RPM @luminate
    62. 62. @luminate
    63. 63. Ads native to images:1. user-initiated2. viewable3. targeted @luminate
    64. 64. Visual targeting @luminate
    65. 65. @luminate
    66. 66. @luminate
    67. 67. @luminate
    68. 68. @luminate
    69. 69. @luminate
    70. 70. “Imagesphere”|ˈimij-sfi(ə)r|noun1. The emerging mode of digitalcommunication employing prominentuse of images.2. The aggregate online contentcharacterized by prominent use ofimages. @luminate
    71. 71. @luminate
    72. 72. @luminate
    73. 73. @luminate
    74. 74. @luminate
    75. 75. @luminate
    76. 76. @luminate
    77. 77. @luminate
    78. 78. @luminate
    79. 79. @luminate
    80. 80. @luminate
    81. 81. Summary:1. Images as the new new thing2. Potential of interactive images 3. “Imagesphere” @luminate
    82. 82. @luminate
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×