Visual Culture: New Opportunities for Consumers, Publishers & Brands [Sponsor Spotlight], Speaker — Bob Lisbonne (Luminate)

The “Imagesphere”:Pictures Emerge as the New New ThingBob Lisbonne— CEO Luminate @luminate

@luminate

Tracing the evolution of pictures... @luminate

1. Taking pictures @luminate

@luminate

Now... @luminate

2 billionpicture-taking devices sold last year http://blog.1000memories.com/ 119-mobile-is-changing-the-way- we-share-our-lives @luminate

@luminate

10% of allphotos (ever)were taken inthe past 12months http://blog.1000memories.com/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox @luminate

http:// hyperallergic.com/ 48765/how-many-photos-do-americans- take-a-year/ @luminate

2. Sharing pictures @luminate

@luminate

3. Interacting w/ pictures @luminate

@luminate

Publishers &Marketers... @luminate

What is myimage strategy? @luminate

1. Audience acquisition @luminate

“Each image share generates fourincremental visitors” @luminate

2. User engagement @luminate

“Users spend 6 sec’smore time per imagewhen it’s interactive” @luminate

3. Revenue @luminate

Creates new real estateCreates incremental RPM @luminate

@luminate

Ads native to images:1. user-initiated2. viewable3. targeted @luminate

Visual targeting @luminate

@luminate

“Imagesphere”|ˈimij-sfi(ə)r|noun1. The emerging mode of digitalcommunication employing prominentuse of images.2. The aggregate online contentcharacterized by prominent use ofimages. @luminate

@luminate

Summary:1. Images as the new new thing2. Potential of interactive images 3. “Imagesphere” @luminate

@luminate

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Visual Culture: New Opportunities for Consumers, Publishers & Brands [Sponsor Spotlight], Speaker — Bob Lisbonne (Luminate)

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Visual Culture: New Opportunities for Consumers, Publishers & Brands [Sponsor Spotlight], Speaker — Bob Lisbonne (Luminate) Presentation Transcript