The “Imagesphere”:Pictures Emerge as the New New ThingBob Lisbonne— CEO Luminate                                       @lu...
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Tracing the evolution     of pictures...                        @luminate
1. Taking pictures                     @luminate
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Now...         @luminate
2 billionpicture-taking devices sold   last year  http://blog.1000memories.com/  119-mobile-is-changing-the-way-         w...
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10% of allphotos (ever)were taken inthe past 12months                http://blog.1000memories.com/94-number-of-photos-ever...
http:// hyperallergic.com/ 48765/how-many-photos-do-americans-    take-a-year/  @luminate
2. Sharing pictures                      @luminate
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3. Interacting w/ pictures                        @luminate
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Publishers    &Marketers...               @luminate
What is myimage strategy?                  @luminate
1. Audience acquisition                   @luminate
“Each image share   generates fourincremental visitors”                        @luminate
2. User engagement                     @luminate
“Users spend 6 sec’smore time per imagewhen it’s interactive”                         @luminate
3. Revenue             @luminate
Creates new real estateCreates incremental RPM                           @luminate
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Ads native to images:1. user-initiated2. viewable3. targeted                           @luminate
Visual targeting                   @luminate
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“Imagesphere”|ˈimij-sfi(ə)r|noun1. The emerging mode of digitalcommunication employing prominentuse of images.2. The aggre...
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Summary:1. Images as the new new thing2. Potential of interactive images       3. “Imagesphere”                           ...
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Visual Culture: New Opportunities for Consumers, Publishers & Brands [Sponsor Spotlight], Speaker — Bob Lisbonne (Luminate)
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Visual Culture: New Opportunities for Consumers, Publishers & Brands [Sponsor Spotlight], Speaker — Bob Lisbonne (Luminate)

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CM Summit (May 14, 2012)

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  • Visual Culture: New Opportunities for Consumers, Publishers & Brands [Sponsor Spotlight], Speaker — Bob Lisbonne (Luminate)

    1. The “Imagesphere”:Pictures Emerge as the New New ThingBob Lisbonne— CEO Luminate @luminate
    2. @luminate
    3. @luminate
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    20. @luminate
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    24. Tracing the evolution of pictures... @luminate
    25. 1. Taking pictures @luminate
    26. @luminate
    27. @luminate
    28. @luminate
    29. @luminate
    30. Now... @luminate
    31. 2 billionpicture-taking devices sold last year http://blog.1000memories.com/ 119-mobile-is-changing-the-way- we-share-our-lives @luminate
    32. @luminate
    33. @luminate
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    35. @luminate
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    37. 10% of allphotos (ever)were taken inthe past 12months http://blog.1000memories.com/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox @luminate
    38. http:// hyperallergic.com/ 48765/how-many-photos-do-americans- take-a-year/ @luminate
    39. 2. Sharing pictures @luminate
    40. @luminate
    41. @luminate
    42. @luminate
    43. 3. Interacting w/ pictures @luminate
    44. @luminate
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    50. @luminate
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    53. @luminate
    54. Publishers &Marketers... @luminate
    55. What is myimage strategy? @luminate
    56. 1. Audience acquisition @luminate
    57. “Each image share generates fourincremental visitors” @luminate
    58. 2. User engagement @luminate
    59. “Users spend 6 sec’smore time per imagewhen it’s interactive” @luminate
    60. 3. Revenue @luminate
    61. Creates new real estateCreates incremental RPM @luminate
    62. @luminate
    63. Ads native to images:1. user-initiated2. viewable3. targeted @luminate
    64. Visual targeting @luminate
    65. @luminate
    66. @luminate
    67. @luminate
    68. @luminate
    69. @luminate
    70. “Imagesphere”|ˈimij-sfi(ə)r|noun1. The emerging mode of digitalcommunication employing prominentuse of images.2. The aggregate online contentcharacterized by prominent use ofimages. @luminate
    71. @luminate
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    81. Summary:1. Images as the new new thing2. Potential of interactive images 3. “Imagesphere” @luminate
    82. @luminate

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