Visual Culture: New Opportunities for Consumers, Publishers & Brands [Sponsor Spotlight], Speaker — Bob Lisbonne (Luminate)
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Visual Culture: New Opportunities for Consumers, Publishers & Brands [Sponsor Spotlight], Speaker — Bob Lisbonne (Luminate)

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CM Summit (May 14, 2012)

CM Summit (May 14, 2012)

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Transcript

  • 1. The “Imagesphere”:Pictures Emerge as the New New ThingBob Lisbonne— CEO Luminate @luminate
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  • 24. Tracing the evolution of pictures... @luminate
  • 25. 1. Taking pictures @luminate
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  • 30. Now... @luminate
  • 31. 2 billionpicture-taking devices sold last year http://blog.1000memories.com/ 119-mobile-is-changing-the-way- we-share-our-lives @luminate
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  • 37. 10% of allphotos (ever)were taken inthe past 12months http://blog.1000memories.com/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox @luminate
  • 38. http:// hyperallergic.com/ 48765/how-many-photos-do-americans- take-a-year/ @luminate
  • 39. 2. Sharing pictures @luminate
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  • 43. 3. Interacting w/ pictures @luminate
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  • 54. Publishers &Marketers... @luminate
  • 55. What is myimage strategy? @luminate
  • 56. 1. Audience acquisition @luminate
  • 57. “Each image share generates fourincremental visitors” @luminate
  • 58. 2. User engagement @luminate
  • 59. “Users spend 6 sec’smore time per imagewhen it’s interactive” @luminate
  • 60. 3. Revenue @luminate
  • 61. Creates new real estateCreates incremental RPM @luminate
  • 62. @luminate
  • 63. Ads native to images:1. user-initiated2. viewable3. targeted @luminate
  • 64. Visual targeting @luminate
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  • 70. “Imagesphere”|ˈimij-sfi(ə)r|noun1. The emerging mode of digitalcommunication employing prominentuse of images.2. The aggregate online contentcharacterized by prominent use ofimages. @luminate
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  • 81. Summary:1. Images as the new new thing2. Potential of interactive images 3. “Imagesphere” @luminate
  • 82. @luminate