This Title Matters More Than My Talk, Speaker — Peter Koechley (Upworthy)

11,483 views
11,172 views

Published on

CM Summit (May 15, 2012)

Published in: Business, News & Politics
0 Comments
20 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
11,483
On SlideShare
0
From Embeds
0
Number of Embeds
3,751
Actions
Shares
0
Downloads
121
Comments
0
Likes
20
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • This Title Matters More Than My Talk, Speaker — Peter Koechley (Upworthy)

    1. 1. This Title Matters More Than My Talkor, The Completely Obvious, Almost Always Overlooked Secret To Virality Peter Koechley Co-founder and Curator-in-Chief, Upworthy @peterkoechley | peter@upworthy.com
    2. 2. TheMotto
    3. 3. Virality in one equationShareability Clickability of the content x of the packaging = Virality
    4. 4. Virality in one equationShareability Clickability of the content x of the packaging = Virality Way easier to optimize
    5. 5. What headlines work best?
    6. 6. What headlines work best? Obama Blasts Obama Says Now THIS Is WhyObamas Evasive Same-Sex Marriage I Voted For Stance On Gay Should Be Legal Barack Obama Marriage
    7. 7. Two Case Studies, BothFeaturing 3-Minute Long Gay Marriage Videos
    8. 8. • Zach Wahls Speaks About Family (~1M views)
    9. 9. • Zach Wahls Speaks About Family (~1M views)• Two Lesbians Raised A Baby And This Is What They Got (~15 million views)
    10. 10. • The PERFECT Argument For Gay Marriage• Watching This Video Is Like 10 Years In Therapy• They Fight. They Love. They Live. Also, They’re Gay.• If This Makes You Uncomfortable, You Make Me Uncomfortable
    11. 11. WINNER:• The PERFECT Argument For Gay Marriage• Watching This Video Is Like 10 Years In Therapy• They Fight. They Love. They Live. Also, They’re Gay.• If This Makes You Uncomfortable, You Make Me Uncomfortable
    12. 12. The Top Five140-Character Conclusions From This 10-Minute Talk (@peterkoechley)
    13. 13. Want to follow up? @peterkoechleypeter@upworthy.com

    ×