This Title Matters More Than My Talk, Speaker — Peter Koechley (Upworthy)
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This Title Matters More Than My Talk, Speaker — Peter Koechley (Upworthy)

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CM Summit (May 15, 2012)

CM Summit (May 15, 2012)

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This Title Matters More Than My Talk, Speaker — Peter Koechley (Upworthy) This Title Matters More Than My Talk, Speaker — Peter Koechley (Upworthy) Presentation Transcript

  • This Title Matters More Than My Talkor, The Completely Obvious, Almost Always Overlooked Secret To Virality Peter Koechley Co-founder and Curator-in-Chief, Upworthy @peterkoechley | peter@upworthy.com
  • TheMotto
  • Virality in one equationShareability Clickability of the content x of the packaging = Virality
  • Virality in one equationShareability Clickability of the content x of the packaging = Virality Way easier to optimize
  • What headlines work best?
  • What headlines work best? Obama Blasts Obama Says Now THIS Is WhyObamas Evasive Same-Sex Marriage I Voted For Stance On Gay Should Be Legal Barack Obama Marriage
  • Two Case Studies, BothFeaturing 3-Minute Long Gay Marriage Videos
  • • Zach Wahls Speaks About Family (~1M views)
  • • Zach Wahls Speaks About Family (~1M views)• Two Lesbians Raised A Baby And This Is What They Got (~15 million views)
  • • The PERFECT Argument For Gay Marriage• Watching This Video Is Like 10 Years In Therapy• They Fight. They Love. They Live. Also, They’re Gay.• If This Makes You Uncomfortable, You Make Me Uncomfortable
  • WINNER:• The PERFECT Argument For Gay Marriage• Watching This Video Is Like 10 Years In Therapy• They Fight. They Love. They Live. Also, They’re Gay.• If This Makes You Uncomfortable, You Make Me Uncomfortable
  • The Top Five140-Character Conclusions From This 10-Minute Talk (@peterkoechley)
  • Want to follow up? @peterkoechleypeter@upworthy.com