The Rise of theNative Ad UnitCM Summit 2012                  Jack Krawczyk                                    @JackK      ...
Media ConsumptionHappiness                        Engagement            Gone Zone
Television             Ad OpportunityHappiness                              Engagement            Gone Zone
Online Video            & HomepagesHappiness                             Engagement            Ad Opportunity             ...
Social Media             Ad OpportunityHappiness                              Engagement             Gone Zone
Native Advertising    Original content that   enables a company to  connect with consumers  and advertise its brands
Distributingcontent requiresmultiple “units”
This is theStumbleUpon  “ad unit”  It’s an URL
That creates this.
This is theFacebook “ad unit”     It’s a post
And this.
This is theTwitter “ad   unit” It’s a tweet
Distributing content requires multiple “units”that work together
email       Channels       Timeline       FolloworganicDiscover          Share   Amplifypaid
Source: Arby’s & Adapt.ly, April 2011
Thank You      Hit Me Up jack@stumbleupon.com       @JackK
The Rise of Native Advertising, Speaker — Jack Krawczyk (StumbleUpon)
The Rise of Native Advertising, Speaker — Jack Krawczyk (StumbleUpon)
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The Rise of Native Advertising, Speaker — Jack Krawczyk (StumbleUpon)

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CM Summit (May 15, 2012)

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The Rise of Native Advertising, Speaker — Jack Krawczyk (StumbleUpon)

  1. 1. The Rise of theNative Ad UnitCM Summit 2012 Jack Krawczyk @JackK Head of Product Marketing StumbleUpon May 15, 2012
  2. 2. Media ConsumptionHappiness Engagement Gone Zone
  3. 3. Television Ad OpportunityHappiness Engagement Gone Zone
  4. 4. Online Video & HomepagesHappiness Engagement Ad Opportunity Gone Zone
  5. 5. Social Media Ad OpportunityHappiness Engagement Gone Zone
  6. 6. Native Advertising Original content that enables a company to connect with consumers and advertise its brands
  7. 7. Distributingcontent requiresmultiple “units”
  8. 8. This is theStumbleUpon “ad unit” It’s an URL
  9. 9. That creates this.
  10. 10. This is theFacebook “ad unit” It’s a post
  11. 11. And this.
  12. 12. This is theTwitter “ad unit” It’s a tweet
  13. 13. Distributing content requires multiple “units”that work together
  14. 14. email Channels Timeline FolloworganicDiscover Share Amplifypaid
  15. 15. Source: Arby’s & Adapt.ly, April 2011
  16. 16. Thank You Hit Me Up jack@stumbleupon.com @JackK

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