The	  Agency	  Opera.ng	  System	  	  Dave	  Oliveira,	  SVP	  and	  GM	  of	  MBuy	  
National
National
Holding Company Tech StackCore	  competency	  technology	  	  
Regional
Regional
Independent Agency Tech Stack                                          Audience	  	                                       ...
Independent Agency Tech Stack                                          Audience	  	                                       ...
Innovation for All
The Industry Partnerships (& Platforms) that Make Data Truly Useful
The Industry Partnerships (& Platforms) that Make Data Truly Useful
The Industry Partnerships (& Platforms) that Make Data Truly Useful
The Industry Partnerships (& Platforms) that Make Data Truly Useful
The Industry Partnerships (& Platforms) that Make Data Truly Useful
The Industry Partnerships (& Platforms) that Make Data Truly Useful
The Industry Partnerships (& Platforms) that Make Data Truly Useful
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The Industry Partnerships (& Platforms) that Make Data Truly Useful

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Transcript of "The Industry Partnerships (& Platforms) that Make Data Truly Useful"

  1. 1.  The  Agency  Opera.ng  System    Dave  Oliveira,  SVP  and  GM  of  MBuy  
  2. 2. National
  3. 3. National
  4. 4. Holding Company Tech StackCore  competency  technology    
  5. 5. Regional
  6. 6. Regional
  7. 7. Independent Agency Tech Stack Audience     Defini.on   Dynamic  Crea.ve   Media  MGMT     Op.miza.on   Systems   Contextual   Brand    Targe.ng   Protec.on   Buying     Ad  Serving   PlaForms   Inventory   Tagging   Sources   Data  Collec.on  &   Audience  Segmenta.on  
  8. 8. Independent Agency Tech Stack Audience     Defini.on   Dynamic  Crea.ve   Media  MGMT     Op.miza.on   Systems   Contextual   Brand    Targe.ng   Protec.on   Buying     Ad  Serving   PlaForms   Inventory   Tagging   Sources   Data  Collec.on  &   Audience  Segmenta.on  
  9. 9. Innovation for All
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