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Taming the Data Deluge: How Advertisers and Publishers Can Win at the Big Data Game
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Taming the Data Deluge: How Advertisers and Publishers Can Win at the Big Data Game

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  • Save Media, Save The World
  • Save Marketing, Save The Economy
  • Save Media, Save The World
  • Drives revenue up to 45% more efficiently.
  • Acquisitions- Up to 298% faster, up to 199% more efficiently
  • Transcript

    • 1. Signal Chicago, 9/11/20121
    • 2. Why Solve Advertising?2
    • 3. Save Media, Save the World3
    • 4. Save Marketing, Save the Economy
    • 5. Advertisers are Lovable and Incorrigible
    • 6. An Age of AI6
    • 7. An Age of Big Data7
    • 8. The Marketer’s Dilemma “There is no point in collecting and storing all this data if the algorithms are not able to find useful patterns and insights in the data….” Jon Kleinberg, Cornell
    • 9. 9
    • 10. Advertising That LearnsSM10
    • 11. 11
    • 12. 12
    • 13. Publishers Win with AI, Too“Our partnership with Audience “Our partnership with AudienceAccelerator has allowed us to Accelerator has not only helpedfurther customize our offering to us scale our own inventory, butreach even deeper into affluent has also helped us add complexand influential audiences. “…it audience targeting to ouralso drives better performance product mix.”for our advertisers.”Skip Brand Richard JalichandraMartini Media CEO MapMyFitness CEO
    • 14. Artificial Intelligence Scales74 of the Ad Age 10043 of the Fortune 100
    • 15. 15
    • 16. Key Takeaways AI is here to solve advertising It’s time to radically rethink manual business practices Audacity often wins in the end16
    • 17. Audacity Often Wins in the End
    • 18. George H. John, PhD @gjohn CEO & Founder18

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