Sam Altman, Loopt

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Sam Altman, Loopt

  1. 1. Signal Austin: The Leveraging Local Conversation<br />Austin, tx March 10th, 2011<br />
  2. 2. Case Study<br />Big Bucks and Taco Trucks: <br />Virgin Opens Mexico<br />Speaker<br />Sam Altman<br />CEO, Loopt<br />
  3. 3. Signal: Austin<br />@loopt<br />facebook.com/loopt<br />
  4. 4. Real-Time, Local, Mobile<br />Agenda<br /><ul><li>Flash deal in action: Virgin America
  5. 5. What it looks like: the next real-time, local engagement
  6. 6. SXSW 2011: National brand flash deals</li></ul>4<br />
  7. 7. Flash Reward Case Study <br />2-for-1 Plane Tickets to Mexico <br /><ul><li>4 hours, 4 places - San Francisco / LA
  8. 8. No pre-announcement
  9. 9. Heavy social media push
  10. 10. Direct customer outreach</li></li></ul><li>Virgin America / Loopt Results<br />6<br /><ul><li>7 airplanes-worth of engaged customers (1,300 people @ SF Taco Truck alone)
  11. 11. 5th-highest revenue day in Virgin America history</li></li></ul><li>Real-Time Local Engagement<br />7<br /><ul><li>“Flash deals” with hyper-local reach
  12. 12. Perishable-inventory, limited-time offerings
  13. 13. Bring local customers with an intent to buy
  14. 14. Bridges mobile engagement with in-person interaction</li></li></ul><li>Loopt Rewards Wagon – SXSW 2011<br /><ul><li>More than $50K in prizes
  15. 15. Moving around Austin, Reward Alerts at unannounced times
  16. 16. Limited time, perishable inventory</li></ul>@Loopt // #RewardsWagon // #SXSW<br />8<br />

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