JumpTime - Moneyball for Media: Unlocking ROI with Content Value Management

Moneyball for Media: Unlocking ROIwith Content Value Management Signal: San Francisco March 21, 2012 © 2012 JumpTime, Inc. All rights reserved. JumpTime™, Traffic Valuator™, TrackBack Machine™, FloPower™ and ClickFlo™ are trademarks ofJumpTime, Inc. PROPRIETARY AND CONFIDENTIAL – The information contained in this document is proprietary to JumpTime and is being disclosed to you on a confidential basis. You are prohibited from (1) using any of the information contained herein and (2) copying, di sclosing or disseminating this document and/or the information contained herein to any third party

Our Products: Content Value Management Solutions Define Measure Manage New Metric Platform Calculates Tools FloPower $ Values Automation Aggregated Historical

The Big Idea You Do you understand understandyour audience the value of and its value your content assets?

The Big Idea Knowing the actual value of your content assets changes everything

Beanes search for inefficiencies in the game and the embrace of new metrics that solved those inefficiencies in essenceamounted to a systematic scientific investigation of his sport. – Sports Illustrated

A Marketer’s Challenge:Bridging the Optimization Gap• Which content do I prioritize in my programming/promotions?• How do I allocate my digital marketing budget?• How much can I afford to pay for a referral?

FloPower™:A New Valuation Metric for Content in Digital Networks User Needs Drive Deeper Knowing the true value of your content assets can lead to different decisions…

Content Value Based Programming:Which content to prioritize in page programming? Average Revenue Lift: 26% Average Engagement Lift (Pages): 30% Revenue Engagement

Content Value Based Marketing:What’s the optimal allocation of marketing budgets? Increase effectiveness and efficiency of strategic marketing decisions Source: JumpTime analysis based on a large set of websites from a variety of publishers (2011)

Content Value based Search Marketing:How much you can afford to spend for traffic? Value of a Visit Cost of Visit True ROI Landing Page eCPM FloPower Keyword CPC (000) Potential ROI per 1000 referrals Landing Page 1 $11 $308 Keyword 1 $260 $48 Landing Page 2 $31 $234 Keyword 2 $100 $134 Landing Page 3 $5 $230 Keyword 3 $100 $130 Data for one day in January 2012. Keyword price estimates are from Adwords. “Lack of ROI metrics hold publishers back …” - Forrester

FloPower™ Maximizes the Value from theDependent Web Send Expose traffic to a value of that website traffic Buy Derive additional ROI on traffic traffic acquisition Reallocate traffic acquisition budget

Thank You.

JumpTime - Moneyball for Media: Unlocking ROI with Content Value Management

by Signal Chicago 2012

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