Josh Williams, Going out with Disney

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Josh Williams, Going out with Disney

  1. 1. GOING OUTwith DISNEY On the Twi ers: @jw
  2. 2. The Inspiration
  3. 3. Can we use real worldconnections to inspire people to discover and share amazing places?
  4. 4. Landmarks
  5. 5. F tba Stadiums
  6. 6. Baseba Stadiums
  7. 7. Airports
  8. 8. Walt Disney World
  9. 9. It’s A Sma World
  10. 10. At Launch• Over 200 custom stamps across 6 American theme parks.• 1000 percent increase in sharing check-ins with Twitter and Facebook• 700 percent increase in photos added at Disneyland spots
  11. 11. The Chaenge• 850,000 Disneyland APs• Surprise and Delight at unexpected times.• Move the Super Fans to the Valleys
  12. 12. ElecTRONica
  13. 13. Results• 50 Percent Redemption• Relocated APs to the lesser visited California Adventure Theme Park and away from high traffic attractions during peak hours.
  14. 14. Moving Forward• Redemption rate can be higher• Improve onboarding for new Gowalla users within Disney Parks• Increase visibility beyond social media channels.
  15. 15. ElecTRONica
  16. 16. New PeaksSurprise and delight your fans and they’ll simply come back for more.

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