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Jay Hallberg, Spiceworks
Jay Hallberg, Spiceworks
Jay Hallberg, Spiceworks
Jay Hallberg, Spiceworks
Jay Hallberg, Spiceworks
Jay Hallberg, Spiceworks
Jay Hallberg, Spiceworks
Jay Hallberg, Spiceworks
Jay Hallberg, Spiceworks
Jay Hallberg, Spiceworks
Jay Hallberg, Spiceworks
Jay Hallberg, Spiceworks
Jay Hallberg, Spiceworks
Jay Hallberg, Spiceworks
Jay Hallberg, Spiceworks
Jay Hallberg, Spiceworks
Jay Hallberg, Spiceworks
Jay Hallberg, Spiceworks
Jay Hallberg, Spiceworks
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Jay Hallberg, Spiceworks

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  • 1. Signal Austin: The Leveraging Local Conversation<br />Austin, tx March 10th, 2011<br />
  • 2. Sponsor Spotlight<br />Spiceworks and Local B2B<br />Speaker<br />Jay Hallberg<br />Co-Founder &amp; CMO<br />Spiceworks<br />
  • 3. Local B2B:How the Tech Industry is Doing IT<br />Jay Hallberg<br />Co-founder &amp; VP Marketing<br />jay@spiceworks.com<br />@jay_hallberg<br />
  • 4. Why do consumers get all the stickers?<br />
  • 5. And all of the local “fun”?<br />
  • 6. What About B2B?<br />You are here<br />
  • 7. What about your “IT Guy”?<br />
  • 8. SMB IT: One Trillion Dollar Ecosystem<br />$<br />VISA<br />IT<br />1234 4567 7890 0987<br />JOHN D SPICEWORKS<br />5M IT Pros<br />VARs &amp; MSPs<br /> 16M Companies<br />&amp; 200M Employees<br />$1T in IT Spend,1,000’s of Tech Vendors<br />
  • 9. Pre-Social IT, circa 2006<br />…<br />IT<br />IT<br />IT<br />Vendors<br />…<br />Apps<br />IT Pros<br />
  • 10. IT with Spiceworks<br />Vendors<br />Discussions<br />Purchasing<br />Free IT Apps<br />Commerce<br />Manage People<br />Vendor pages<br />Marketplace<br />Manage Network<br />Advice<br />Community<br />
  • 11. Foundation: Network Inventory<br />
  • 12. Signal: Location<br />
  • 13. 1,378,493 IT Pros Generate a Lot of Signals<br />Network Scale:<br /><ul><li>78 million devices
  • 14. 45 million employees
  • 15. 858k companies
  • 16. $236 billion in IT budget</li></ul>2,000 new IT pros, 12,000 printers, and 78,000 computers added per day<br />
  • 17. Local B2B: Lessons from IT<br />Local<br />Training<br />Local<br />Meetups<br />Peppers<br />Local<br />Marketing<br />Local<br />Commerce<br />
  • 18. Local Training: Spiceworks UniversityDrives Usage, Ecosystem, and Sponsor Revenue<br />Trainers apply from and are rated by community<br />Classes targeted by geo and skill<br />Spiceworks and sponsored content drives usage and $<br />
  • 19. Local Meetups: SpiceCorpsConversations for IT Pros and Vendors<br />Meetings scheduled, often with vendors<br />User group membership targeted by geo<br />Sales conversations at scale, continues online<br />
  • 20. Local Marketing: Windows 7 MobileOnline promotion, local conversation<br />Local emails<br />Group sponsorships<br />Community posts<br /><ul><li>Targeted 6 cities
  • 21. 2x ad CTR
  • 22. Energized advocates</li></li></ul><li>What’s Next? Local Commerce.Combine new features and signals<br />Inventory &amp; Tickets<br />Vendor Pages<br />IT<br />Purchase Lists &amp; RFQs<br />Local Ads<br />Location &amp; IT Pros<br />Spiceworks Mobile<br />
  • 23. Fun? Spice IT up!<br />

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