Signal Austin: The Leveraging Local Conversation<br />Austin, tx March 10th, 2011<br />
Sponsor Spotlight<br />Spiceworks and Local B2B<br />Speaker<br />Jay Hallberg<br />Co-Founder & CMO<br />Spiceworks<br />
Local B2B:How the Tech Industry is Doing IT<br />Jay Hallberg<br />Co-founder & VP Marketing<br />jay@spiceworks.com<br />...
Why do consumers get all the stickers?<br />
And all of the local “fun”?<br />
What About B2B?<br />You are here<br />
What about your “IT Guy”?<br />
SMB IT:  One Trillion Dollar Ecosystem<br />$<br />VISA<br />IT<br />1234 4567 7890 0987<br />JOHN D SPICEWORKS<br />5M IT...
Pre-Social IT, circa 2006<br />…<br />IT<br />IT<br />IT<br />Vendors<br />…<br />Apps<br />IT Pros<br />
IT with Spiceworks<br />Vendors<br />Discussions<br />Purchasing<br />Free IT Apps<br />Commerce<br />Manage People<br />V...
Foundation: Network Inventory<br />
Signal: Location<br />
1,378,493 IT Pros Generate a Lot of Signals<br />Network Scale:<br /><ul><li>78 million devices
45 million employees
858k companies
$236 billion in IT budget</li></ul>2,000 new IT pros, 12,000 printers, and 78,000 computers added per day<br />
Local B2B: Lessons from IT<br />Local<br />Training<br />Local<br />Meetups<br />Peppers<br />Local<br />Marketing<br />Lo...
Local Training: Spiceworks UniversityDrives Usage, Ecosystem, and Sponsor Revenue<br />Trainers apply  from and are rated ...
Local Meetups: SpiceCorpsConversations for IT Pros and Vendors<br />Meetings scheduled, often with vendors<br />User group...
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Jay Hallberg, Spiceworks

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Jay Hallberg, Spiceworks

  1. 1. Signal Austin: The Leveraging Local Conversation<br />Austin, tx March 10th, 2011<br />
  2. 2. Sponsor Spotlight<br />Spiceworks and Local B2B<br />Speaker<br />Jay Hallberg<br />Co-Founder & CMO<br />Spiceworks<br />
  3. 3. Local B2B:How the Tech Industry is Doing IT<br />Jay Hallberg<br />Co-founder & VP Marketing<br />jay@spiceworks.com<br />@jay_hallberg<br />
  4. 4. Why do consumers get all the stickers?<br />
  5. 5. And all of the local “fun”?<br />
  6. 6. What About B2B?<br />You are here<br />
  7. 7. What about your “IT Guy”?<br />
  8. 8. SMB IT: One Trillion Dollar Ecosystem<br />$<br />VISA<br />IT<br />1234 4567 7890 0987<br />JOHN D SPICEWORKS<br />5M IT Pros<br />VARs & MSPs<br /> 16M Companies<br />& 200M Employees<br />$1T in IT Spend,1,000’s of Tech Vendors<br />
  9. 9. Pre-Social IT, circa 2006<br />…<br />IT<br />IT<br />IT<br />Vendors<br />…<br />Apps<br />IT Pros<br />
  10. 10. IT with Spiceworks<br />Vendors<br />Discussions<br />Purchasing<br />Free IT Apps<br />Commerce<br />Manage People<br />Vendor pages<br />Marketplace<br />Manage Network<br />Advice<br />Community<br />
  11. 11. Foundation: Network Inventory<br />
  12. 12. Signal: Location<br />
  13. 13. 1,378,493 IT Pros Generate a Lot of Signals<br />Network Scale:<br /><ul><li>78 million devices
  14. 14. 45 million employees
  15. 15. 858k companies
  16. 16. $236 billion in IT budget</li></ul>2,000 new IT pros, 12,000 printers, and 78,000 computers added per day<br />
  17. 17. Local B2B: Lessons from IT<br />Local<br />Training<br />Local<br />Meetups<br />Peppers<br />Local<br />Marketing<br />Local<br />Commerce<br />
  18. 18. Local Training: Spiceworks UniversityDrives Usage, Ecosystem, and Sponsor Revenue<br />Trainers apply from and are rated by community<br />Classes targeted by geo and skill<br />Spiceworks and sponsored content drives usage and $<br />
  19. 19. Local Meetups: SpiceCorpsConversations for IT Pros and Vendors<br />Meetings scheduled, often with vendors<br />User group membership targeted by geo<br />Sales conversations at scale, continues online<br />
  20. 20. Local Marketing: Windows 7 MobileOnline promotion, local conversation<br />Local emails<br />Group sponsorships<br />Community posts<br /><ul><li>Targeted 6 cities
  21. 21. 2x ad CTR
  22. 22. Energized advocates</li></li></ul><li>What’s Next? Local Commerce.Combine new features and signals<br />Inventory & Tickets<br />Vendor Pages<br />IT<br />Purchase Lists & RFQs<br />Local Ads<br />Location & IT Pros<br />Spiceworks Mobile<br />
  23. 23. Fun? Spice IT up!<br />

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