Signal Austin: The Leveraging Local Conversation Austin, tx March 10th, 2011
Sponsor Spotlight Spiceworks and Local B2B Speaker Jay Hallberg Co-Founder & CMO Spiceworks
Local B2B:How the Tech Industry is Doing IT Jay Hallberg Co-founder & VP Marketing email@example.com @jay_hallberg
Why do consumers get all the stickers?
And all of the local “fun”?
What About B2B? You are here
What about your “IT Guy”?
SMB IT: One Trillion Dollar Ecosystem $ VISA IT 1234 4567 7890 0987 JOHN D SPICEWORKS 5M IT Pros VARs & MSPs 16M Companies & 200M Employees $1T in IT Spend,1,000’s of Tech Vendors
Pre-Social IT, circa 2006 … IT IT IT Vendors … Apps IT Pros
IT with Spiceworks Vendors Discussions Purchasing Free IT Apps Commerce Manage People Vendor pages Marketplace Manage Network Advice Community
Foundation: Network Inventory
1,378,493 IT Pros Generate a Lot of Signals Network Scale:
78 million devices
45 million employees
$236 billion in IT budget
2,000 new IT pros, 12,000 printers, and 78,000 computers added per day
Local B2B: Lessons from IT Local Training Local Meetups Peppers Local Marketing Local Commerce
Local Training: Spiceworks UniversityDrives Usage, Ecosystem, and Sponsor Revenue Trainers apply from and are rated by community Classes targeted by geo and skill Spiceworks and sponsored content drives usage and $
Local Meetups: SpiceCorpsConversations for IT Pros and Vendors Meetings scheduled, often with vendors User group membership targeted by geo Sales conversations at scale, continues online
Local Marketing: Windows 7 MobileOnline promotion, local conversation Local emails Group sponsorships Community posts
Targeted 6 cities
2x ad CTR
What’s Next? Local Commerce.Combine new features and signals Inventory & Tickets Vendor Pages IT Purchase Lists & RFQs Local Ads Location & IT Pros Spiceworks Mobile