Jay Hallberg, Spiceworks
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Jay Hallberg, Spiceworks

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Jay Hallberg, Spiceworks Jay Hallberg, Spiceworks Presentation Transcript

  • Signal Austin: The Leveraging Local Conversation
    Austin, tx March 10th, 2011
  • Sponsor Spotlight
    Spiceworks and Local B2B
    Speaker
    Jay Hallberg
    Co-Founder & CMO
    Spiceworks
  • Local B2B:How the Tech Industry is Doing IT
    Jay Hallberg
    Co-founder & VP Marketing
    jay@spiceworks.com
    @jay_hallberg
  • Why do consumers get all the stickers?
  • And all of the local “fun”?
  • What About B2B?
    You are here
  • What about your “IT Guy”?
  • SMB IT: One Trillion Dollar Ecosystem
    $
    VISA
    IT
    1234 4567 7890 0987
    JOHN D SPICEWORKS
    5M IT Pros
    VARs & MSPs
    16M Companies
    & 200M Employees
    $1T in IT Spend,1,000’s of Tech Vendors
  • Pre-Social IT, circa 2006

    IT
    IT
    IT
    Vendors

    Apps
    IT Pros
  • IT with Spiceworks
    Vendors
    Discussions
    Purchasing
    Free IT Apps
    Commerce
    Manage People
    Vendor pages
    Marketplace
    Manage Network
    Advice
    Community
  • Foundation: Network Inventory
  • Signal: Location
  • 1,378,493 IT Pros Generate a Lot of Signals
    Network Scale:
    • 78 million devices
    • 45 million employees
    • 858k companies
    • $236 billion in IT budget
    2,000 new IT pros, 12,000 printers, and 78,000 computers added per day
  • Local B2B: Lessons from IT
    Local
    Training
    Local
    Meetups
    Peppers
    Local
    Marketing
    Local
    Commerce
  • Local Training: Spiceworks UniversityDrives Usage, Ecosystem, and Sponsor Revenue
    Trainers apply from and are rated by community
    Classes targeted by geo and skill
    Spiceworks and sponsored content drives usage and $
  • Local Meetups: SpiceCorpsConversations for IT Pros and Vendors
    Meetings scheduled, often with vendors
    User group membership targeted by geo
    Sales conversations at scale, continues online
  • Local Marketing: Windows 7 MobileOnline promotion, local conversation
    Local emails
    Group sponsorships
    Community posts
    • Targeted 6 cities
    • 2x ad CTR
    • Energized advocates
  • What’s Next? Local Commerce.Combine new features and signals
    Inventory & Tickets
    Vendor Pages
    IT
    Purchase Lists & RFQs
    Local Ads
    Location & IT Pros
    Spiceworks Mobile
  • Fun? Spice IT up!