Signal la: the content marketing conversation<br />Los Angeles/ February 9, 2011<br />
IBM Expert Network on Slideshare Highlights Individual Voices<br />Ross Mayfield<br />VP Business Development<br />SlideSh...
More than YouTube for Powerpoint<br />
Professional Sharing Community<br />
Powerpoint Democratizing Ads<br />
Visual Business<br />
From Professionals to Businesses<br />
Viral Marketing Through Content<br />
Who<br />Top 200 site on the web<br />45 Million user/mo<br />150 Million pages/mo<br />3 Billion slides/mo<br />Professio...
Beyond professionals presenting themselves<br />…we started working with businesses too<br />
Custom Branded Channels<br />Branding<br />Communication<br />Engagement<br />Lead Generation<br />
A lot of them.<br />…even regulated companies<br />
Share control to create value<br />(the core pattern of Web 2.0)<br />
Your People are on SlideShare..<br />…building their brands as professionals<br />
With SlideShare Networks…<br />…they can present themselves while building your brand<br />
Give your people Pro accounts<br />http://pro.slideshare.net<br />
Curate and Aggregate Content<br />
IBM Expert Network<br />http://SlideShare.com/IBM<br />
Networks are made of groups too.<br />http://SlideShare.com/Dell<br />
Questions?<br />@ross on twitter<br />ross@slideshare.com<br />
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IBM Expert Network on Slideshare Highlights Individual Voices, Ross Mayfield, VP of SlideShare

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IBM Expert Network on Slideshare Highlights Individual Voices, Ross Mayfield, VP of SlideShare

  1. 1. Signal la: the content marketing conversation<br />Los Angeles/ February 9, 2011<br />
  2. 2. IBM Expert Network on Slideshare Highlights Individual Voices<br />Ross Mayfield<br />VP Business Development<br />SlideShare<br />
  3. 3. More than YouTube for Powerpoint<br />
  4. 4. Professional Sharing Community<br />
  5. 5. Powerpoint Democratizing Ads<br />
  6. 6. Visual Business<br />
  7. 7. From Professionals to Businesses<br />
  8. 8. Viral Marketing Through Content<br />
  9. 9. Who<br />Top 200 site on the web<br />45 Million user/mo<br />150 Million pages/mo<br />3 Billion slides/mo<br />Professionals…majority are business decision makers (Media kit)<br />New VP Biz Dev at SlideShare<br />Longtime advisor<br />Chairman and Co-founder of Socialtext<br />Social software pioneer<br />
  10. 10. Beyond professionals presenting themselves<br />…we started working with businesses too<br />
  11. 11. Custom Branded Channels<br />Branding<br />Communication<br />Engagement<br />Lead Generation<br />
  12. 12. A lot of them.<br />…even regulated companies<br />
  13. 13. Share control to create value<br />(the core pattern of Web 2.0)<br />
  14. 14. Your People are on SlideShare..<br />…building their brands as professionals<br />
  15. 15. With SlideShare Networks…<br />…they can present themselves while building your brand<br />
  16. 16. Give your people Pro accounts<br />http://pro.slideshare.net<br />
  17. 17. Curate and Aggregate Content<br />
  18. 18. IBM Expert Network<br />http://SlideShare.com/IBM<br />
  19. 19. Networks are made of groups too.<br />http://SlideShare.com/Dell<br />
  20. 20. Questions?<br />@ross on twitter<br />ross@slideshare.com<br />

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