Finding the Sweet Spot: A Case Study on the Display Advertising Revolution (Sponsor Spotlight)

Finding theSweet Spot.Leveraging the intersection ofmeasurement + targeting.Federated Media Signal Chicago© Quantcast 2012

The Imbalance: Spend vs. Attention 4% Of time spent searching Precise Relevant Accountable 50% Of spend on searchSources: Nielsen Netview, Q3 2011; eMarketer, 2012 Federated Media Signal Chicago Sep-12 © Quantcast 2012 2

The Tipping Point: Display Realizes Its Potential Display Surpasses Search in 2–3 Years Real-time Bidding’s Rapid GrowthBillions Billions $50 27% Total Online Share of $5 $49.50B display budget $45 $40 23% $4 $35 $30 $3 20% Display $25 $21.99B 16% $2 $20 Search $21.53B $15 10% $1 $10 4% $5 2010 2011 2012 2013 2014 2015 $0 2010 2011 2012 2013 2014 2015 Sources: eMarketer, June 2011. US Online Display and Sources: eMarketer, June 2011. IDC as cited in Pubmatic Search Ad Spending, 2010-2015 (Billions) “Ad Revenue Report: Controlling Your Brands Future,” October 2011 eTail Boston Federated Media Signal Chicago Sep-12 © Quantcast 2012 3

The Opportunity:Unify Measurement and Targeting Measurement Targeting Federated Media Signal Chicago Sep-12 © Quantcast 2012 4

Relevance Starts with Data 500 billion moments of relevance captured every month Federated Media Signal Chicago Sep-12 © Quantcast 2012 5

Moving From Segments, to “Segments of One” Traditional Real Consumer Segmentation is Static Behavior is Dynamic Awareness Advertising “In-Market” Data Retargeting $ Federated Media Signal Chicago Sep-12 © Quantcast 2012 6

Making the Connection for U.S. Cellular 35% of all conversions, from only 20% of all impressions 46% Lower CPA vs. other partners. Insights Regardingbehaviors groups & consumer Federated Media Signal Chicago Sep-12 © Quantcast 2012 7

Finding the Sweet Spot: A Case Study on the Display Advertising Revolution (Sponsor Spotlight)

by Signal Chicago 2012 on Sep 11, 2012

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Finding the Sweet Spot: A Case Study on the Display Advertising Revolution (Sponsor Spotlight) Presentation Transcript