Big Data + Social Graph

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  • 1. Federated Media, Signal: Chicago 2012Big Data + Social Graph Eric Wheeler, CEO @ericwheeler
  • 2. 800,000 petabytestotal amount of data created andreplicated in 2009 40% projected growth in global data generated per year 140,000-190,000 more deep analytical talent positions 1.5 million more managers needed to interpret data
  • 3. 30 billion pieces of contentshared on Facebook every month Third largest population in the world if Facebook were a country24 billion social networking accounts worldwide 250 million tweets per day
  • 4. 91% know they have to drive ROI from big data in 2012Only 21% think it will be easy80% say Facebook is less important than rest-of-web Source: 33Across Advertiser & Agency Study, March 2012
  • 5. 33Across Brand Graph™
  • 6. Key TakeawaysData is the glue of the advertising ecosystem;It’s more usable online than in any other medium;It’s easier to tap into than you think;Map the data graphs around your brand in 2012to remain competitive.
  • 7. Thank You Eric Wheeler, CEO @ericwheeler eric@33across.com