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Federated Media, Signal: Chicago 2012Big Data + Social Graph Eric Wheeler, CEO @ericwheeler
800,000 petabytestotal amount of data created andreplicated in 2009 40% projected growth in global data generated per year 140,000-190,000 more deep analytical talent positions 1.5 million more managers needed to interpret data
30 billion pieces of contentshared on Facebook every month Third largest population in the world if Facebook were a country24 billion social networking accounts worldwide 250 million tweets per day
91% know they have to drive ROI from big data in 2012Only 21% think it will be easy80% say Facebook is less important than rest-of-web Source: 33Across Advertiser & Agency Study, March 2012
Key TakeawaysData is the glue of the advertising ecosystem;It’s more usable online than in any other medium;It’s easier to tap into than you think;Map the data graphs around your brand in 2012to remain competitive.
Thank You Eric Wheeler, CEO @ericwheeler email@example.com