A Global Insights EngineTina SharkeyChairman, Global President© BabyCenter, LLC. Confidential. All rights reserved.
Every month, BabyCenter reaches 26MM new andexpectant Moms across the 22 markets we serve© BabyCenter, LLC. Confidential. ...
Our business                    Knowing Mom                         Consumer                    Gaining deep insights     ...
BabyCenter is a Global Insights EngineIf you don’t know Mom you can’t reach her                                       Q:  ...
Mining conversationsFor deep marketing insights                    Index of when conversations containing each            ...
Meet the 21st Century Global Mom®                       Social                                 Mobile                 New ...
Delivering remarkably right consumerexperiences across all platformsBabyCenter.com                                        ...
Consider this: there are over 130 millionbabies born every year                                                        350...
Enormous opportunity to expand reach to newaudiences lower in the pyramid   The Facts:   As the world approaches          ...
Give the team room to innovate andtrust them to drive the business              Centralize and                            ...
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BabyCenter - BabyCenter: A Global Insights Engine

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  • Opening with a video – hear the voices of editors, it’s what we care the most about.
  • For this build, Ghana comes on for public health solutions. And we should use the Grammeen logo. Russia needs to say on for mobile solutions. And in the US, we can add the Text4Baby logo.
  • 88% of mums shopped online in the past 30 days, and 62% would do all of their shopping online US but Spanish Speakers are 55% more likely to have a smartphone than the general population and 32% more likely to have one than moms overall
  • Include android?First Global Pregnancy AppLaunched on iPhone and AndroidOver 500k Downloads in 6 monthsApps Magazine Top 100 Greatest AppsWebDesktopiPhoneiPadAndroidSMS/IVRPublic Health
  • Include android?First Global Pregnancy AppLaunched on iPhone and AndroidOver 500k Downloads in 6 monthsApps Magazine Top 100 Greatest Apps
  • INNA—I DROPPED THESE IN FROM THE INNOVATION AT THE SPEED OF MOM DECK. As the world approaches 5 billion mobile devices, digital media is fundamentally shifting
  • Include android?First Global Pregnancy AppLaunched on iPhone and AndroidOver 500k Downloads in 6 monthsApps Magazine Top 100 Greatest Apps
  • BabyCenter - BabyCenter: A Global Insights Engine

    1. 1. A Global Insights EngineTina SharkeyChairman, Global President© BabyCenter, LLC. Confidential. All rights reserved.
    2. 2. Every month, BabyCenter reaches 26MM new andexpectant Moms across the 22 markets we serve© BabyCenter, LLC. Confidential. All rights reserved.
    3. 3. Our business Knowing Mom Consumer Gaining deep insights Experience from 21st century moms® Serving moms around around the globe through the globe with trusted primary research, active expert advice and mom- listening, behavioral to-mom wisdom analytics, editors and experts Marketing Solutions Delivering an innovative blend of solutions to reach and engage women© BabyCenter, LLC. Confidential. All rights reserved.
    4. 4. BabyCenter is a Global Insights EngineIf you don’t know Mom you can’t reach her Q: Primary Active Behavioral Editors research listening analytics and experts • 21st Century Mom® • BabyCenter Talk • Site analytics; • Culturally embedded Panel Tracker™ tracking the mindset editors in 22 markets and behaviors of new • Global market • Moderated • Medical Advisory & expectant moms surveys conversations Boards in every • Mobile browser and market • Moms with children - • Monitoring app usage 9 to 12+ years old community conversations • Due date/child’s age 4© BabyCenter, LLC. Confidential. All rights reserved.
    5. 5. Mining conversationsFor deep marketing insights Index of when conversations containing each the term are most likely to peak by stage Estate Pre Planning/life school insurance BabyCenter Mom Planning for second child Diapers, Formula costs Baby registry Medical discussionsSource: BabyCenter 21st Century Mom® insights© BabyCenter, LLC. Confidential. All rights reserved.
    6. 6. Meet the 21st Century Global Mom® Social Mobile New needs Media shifted 99% of the 20MM 45% of Mexican 73% of UK moms 7 additional hours of Brazilian women online women purchased a change their purchase parenting cuts into a have visited a social site smartphone as a result criteria; 62% change Canadian mom’s media in the past month of becoming a mom the brands they buy usageSource: BabyCenter 21st Century Mom® Report, June 2009 with March 2011 update.© BabyCenter, LLC. Confidential. All rights reserved.
    7. 7. Delivering remarkably right consumerexperiences across all platformsBabyCenter.com My Pregnancy Mobile Optimized iPad Birth Classes My Baby Today 22markets worldwide Today Websites in 22 markets© BabyCenter, LLC. Confidential. All rights reserved.
    8. 8. Consider this: there are over 130 millionbabies born every year 350,000 babies born every day around the 350,000 globe Only 1 in 5 are born to mothers with access 1 in 5 to the Internet 3 in 5 Yet 3 in 5 have a mobile phone© BabyCenter, LLC. Confidential. All rights reserved.
    9. 9. Enormous opportunity to expand reach to newaudiences lower in the pyramid The Facts: As the world approaches 6 billion mobile devices,digital media is fundamentally shifting Smart phones & tablets Massive consumer shift Feature phones Unreached, Middle Class Audience Feature phones The true bottom of the pyramid© BabyCenter, LLC. Confidential. All rights reserved.
    10. 10. Give the team room to innovate andtrust them to drive the business Centralize and Embrace centralized best practices, while localize facilitating local activation Communicate Company DNA must be reinforced through often multiple channels Operationalize Every employee impacts your product innovation© BabyCenter, LLC. Confidential. All rights reserved.
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