Special Announcement - Robert Ciccone, American Express OPEN
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Special Announcement - Robert Ciccone, American Express OPEN

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Special Announcement - Robert Ciccone, American Express OPEN Special Announcement - Robert Ciccone, American Express OPEN Presentation Transcript

  • Conversational Marketing Summit
    New York, NY June 6, 2011
  • Bringing the Power of Online Reputation Management to Small Businesses
    Robert CicconeVice President - American Express OPEN
  • “We need help to grow our business”
    Getting & retaining customers
    Improving profitability & cash flow
    Saving time
  • Small Businesses and Social Media
    44%
    of entrepreneurs use social media to promote their business
    Facebook 35%
    LinkedIn 15%
    Twitter 10%
    Blog 8%
    YouTube 8%
    FourSquare 2%
    American Express OPEN’s 2011 Small Business Monitor
  • Risk Or Benefit for Small Business?
    90%of consumers trust recommendations from people they know
    70%trust consumer opinions online*
    54%
    of small businesses use social networks to monitor feedback**
    *The Neilson Company
    **SBSI, University of Maryland and Network Solutions
  • Small Businesses Need/Want to…
    MANAGE their online presence
    LEARN what their customers are saying
    CONNECT online with their customers
    American Express OPEN introduces YourBuzz.
    FREE
  • A Small Business: Finnegan’s Grill
    “Your Buzz saved me money, as I was able to maximize exposure on the free platforms such as Yelp, CitySearch etc.”
    Billy Carey, Owner
  • A Small Business: Finnegan’s Grill
    “Easy to see the potential client reach I have & centralized feedback from multiple networks in one location.”
    Billy Carey, Owner
  • A Small Business: Finnegan’s Grill
    “It allowed me to realize when I was saturating my followers with too many messages which resulted in people un-following, or de-friending me.
    This insight caused me to change my approach when communicating to my followers, ensuring that the messages were meaningful and filled with value.”
    Billy Carey, Owner
  • Learn more about YourBuzz
    www.yourbuzz.com