Special Announcement - Robert Ciccone, American Express OPEN

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Special Announcement - Robert Ciccone, American Express OPEN

  1. 1. Conversational Marketing Summit<br />New York, NY June 6, 2011<br />
  2. 2. Bringing the Power of Online Reputation Management to Small Businesses<br />Robert CicconeVice President - American Express OPEN<br />
  3. 3. “We need help to grow our business”<br />Getting & retaining customers<br />Improving profitability & cash flow<br />Saving time<br />
  4. 4. Small Businesses and Social Media<br />44%<br />of entrepreneurs use social media to promote their business<br />Facebook 35%<br />LinkedIn 15%<br />Twitter 10%<br />Blog 8%<br />YouTube 8%<br />FourSquare 2%<br />American Express OPEN’s 2011 Small Business Monitor<br />
  5. 5. Risk Or Benefit for Small Business?<br />90%of consumers trust recommendations from people they know<br />70%trust consumer opinions online*<br />54%<br />of small businesses use social networks to monitor feedback**<br /> *The Neilson Company<br /> **SBSI, University of Maryland and Network Solutions<br />
  6. 6. Small Businesses Need/Want to…<br />MANAGE their online presence<br />LEARN what their customers are saying<br />CONNECT online with their customers<br />American Express OPEN introduces YourBuzz. <br />FREE<br />
  7. 7. A Small Business: Finnegan’s Grill <br />“Your Buzz saved me money, as I was able to maximize exposure on the free platforms such as Yelp, CitySearch etc.”<br />Billy Carey, Owner<br />
  8. 8. A Small Business: Finnegan’s Grill <br />“Easy to see the potential client reach I have & centralized feedback from multiple networks in one location.”<br />Billy Carey, Owner<br />
  9. 9. A Small Business: Finnegan’s Grill <br />“It allowed me to realize when I was saturating my followers with too many messages which resulted in people un-following, or de-friending me. <br />This insight caused me to change my approach when communicating to my followers, ensuring that the messages were meaningful and filled with value.”<br />Billy Carey, Owner<br />
  10. 10. Learn more about YourBuzz<br />www.yourbuzz.com<br />

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