CONSUMERS ARE INCREASINGLY NETWORKED THROUGH THEIR DIGITAL DEVICES 1.6B 1.5B Computers “on-line” Television Sets 5.8B Mobile PhonesSource: Morgan Stanley, Wireless Intelligence Report, Computer Industry Almanac 1.8B Smart Phones 3
AN EVOLVED CONSUMER ENGAGEMENT MODEL TV | Outdoor | Radio | Print | Mobile Brand PR – Print, TV, Radio, Blogs Equipment | Websites | Packages | Distribution Fleet Social Media | In-store 4
VIDEO:Super Bowl Integrated Second Screen Activation 1:52 10
INTEGRATED CAMPAIGN RESULTS Largest SB Broadcast ever @ 111.3MM viewers Highest HH Ratings for Coca-Cola SB Broadcast Ads – 117MM 2.1MM unique NBC live stream viewers CokePolarBowl live stream 9MM views…averaging 28 mins Largest Social TV event of all time @12.2MM comments within broadcast window 70 MM Pre-Game Impressions 1 Billion Impressions for Coca-Cola 61,783 Online Game Day Conversations +2,069% vs PY Highest recorded tweets/sec @ 12,233 at end of the game 11
PLACEMENT OF MOVEMENT OF MESSAGES STORIES Message 12
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